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Lisa Orrell, The Promote U Guru 
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Why Doing Your Own Small Biz PR Can Hurt Your CompanyFebruary 17th, 2010Hi All! I know that budget is an issue for most small business owners, so it forces them to assume the role of Director of Marketing for their own companies. But, and I can say this with authority after having worked with hundreds of companies, their results are normally dismal. Why? Because! Unless you have a strong marketing background, you won’t do it well. And ultimately the time, effort and money you spend will be more than if you had hired a seasoned professional to help you. The speakers, authors, small business owners, and entrepreneurs who come to me, have typically spent endless amounts of their valuable time and money trying to market themselves effectively…and they are totally frustrated by the time I hear from them. It’s at that point that they “get it”, and see the value in what a 20-year professional like me (and others) offers. To that point, I came across this great article today on American Express’s OpenForum.com website, entitled “Think Twice Before Doing Your Own Small Biz PR”, written by Steve Viuker. Here’s an excerpt: Should you be your own PR person? Many small businesses might think that doing their own PR is a good cost-cutting decision; however, the real cost might be to your business’s success. To a degree, you can do it yourself — but amidst all the demands of running your own company, hiring someone else with real experience to take care of your publicity might be the better option. While saving money by doing it yourself is appealing, Linda Alexander of Alexander Marketing. says, “Most people are too busy running their companies to spend the hours required for research, pitching and follow up.” “When you’re sick do you go on the Internet to cure yourself, or do you see a doctor?” asks David Grant of LVM group. “PR is not as simple as it looks, and we know journalists and their deadlines. That is vital in promoting a client.” (Grant was a former journalist, as are many people in the PR business). Click here to read the whole article! Cheers & Happy Marketing! Lisa  Leave a Reply |
