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Lisa Orrell, The Promote U Guru 
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Authors: 10 Solid Tips for Selling More of Your Books on AmazonMay 27th, 2010Hi All! I’m a bit behind on by blogging because I’ve been on a much needed vacation, enjoying some sun, ocean and fun. While on vacation I read Brent Sampson’s book “Sell Your Book On Amazon“. And I will tell you it’s worth the $15 (you may even be able to get a used one for less on Amazon). Not only does he list all the strategies to be aware of, but he goes into details about “how” to implement them and provides real world examples (so that you get “why” they are important). There are TONS of strategies to get more exposure for yourself and your book(s) on Amazon, yet most authors I know only know of a few…heck, I’ve written 2 books, and they are on Amazon, and I didn’t even know about many of these tips. OR, I was aware of them but didn’t totally get the “benefit” or the strategy around them. And I will say that Brent states several times in his book that Amazon doesn’t make it easy on authors to find or execute these strategies. That’s why I liked his book! It gives step-by-step instructions for each tip he shares. I won’t go into all the “how and why to execute these ideas” here, because that’s what a book like Brent’s is for (and I don’t want to rewrite his book on my blog). But here are 10 tips (out of MANY) that he suggests, and you can research how and why they are important for marketing and selling more of your books on Amazon. You can also see my video about selling more of your books on Amazon. Click here to view it! And, please note, whether you self-published your book, or published through a traditional publisher, these tips apply. 1. Start and AmazonConnect account 2. Create an Author Profile Page 3. Make sure you upload a professional photo on your Profile Page and make sure you add a caption under it. You can include your name, book name, web address, etc. Use it for marketing! 4. Complete the About Me info on the Author Profile Page, and make sure to write a good “signature”. Your signature will show-up on all the posts you do on Amazon (e.g. reviews of other peoples’ books) so it will help market you. 5. Write “So You’d Like to…” Guides (a feature on Amazon) 6. Make sure you implement the Search Inside feature on your book’s page 7. Check out Amapedia: This is Amazon’s version of a wiki. You can post factual info pertaining to your book and info related to your topic. 8. Write as many reviews for other peoples’ books as possible…even for your competition. But don’t write one to “trash” them! If their book was good, give them a 5 star rating and a good review. And everyone who reads it will see your signature and book title in your review, and this can drive traffic to your book page. Why? Because if someone is reading that author’s reviews, they are interested in his/her topics and may want more books pertaining to that topic! Plus, the more reviews your write, the higher your Amazon reviewer ranking climbs. This all gives you more exposure. 9. Use the Tag This Product feature on your book’s Detail Page. 10. Look into, and participate in, the Listmania feature. OKAY! Those are the quick tips. So do some research on the ones that are new to you and start implementing! Or, if you are like me, and you don’t want to spend tons of time researching, just pick up a copy of “Sell Your Book on Amazon“. Cheers & Happy Marketing! Lisa  One Response to “Authors: 10 Solid Tips for Selling More of Your Books on Amazon”Leave a Reply |
Excellent article. I’m about to get myself a copy of that book to improve my sales on Amazon. It’s not easy and if anything helps boost my sales, hell, I’m in! Thanks!