Promote U Guru Blog

Teleseminars: Are They a Wise Business Choice?

June 09th, 2010

Hi All!

The following post is courtesy of Kathleen Gage, (hugely successful) Online Business Building Expert, and she is a teleseminar pro. Truly.

Here are some great insights from her to get you started, or to think about if you’re already doing teleseminars…

Teleseminars: Are They a Wise Business Choice? By Kathleen Gage

Teleseminars are one of the most incredible ways to build customer loyalty, provide incredible value, position yourself as an expert and make fantastic revenues. The fact is, there are many experts for which teleseminars are the cornerstone of their business and marketing model.

To optimize your effectiveness (and revenues) with teleseminars, or any aspect of your product or service offerings, you not only need to know how to develop a great teleseminar you also need to know who is interested in your information, how to market your offerings and how you will sell.

Let’s begin with foundation. In virtually any marketing course, a primary area of discussion is defining your target market. Without knowing specifically who your market is, it is difficult to develop products and services your customers will be interested in and be willing to pay for.

Here are a few considerations.

  • Who is your market?
  • What do they want and need?
  • What is their most challenging problem that you have a solution for?
  • What keeps them awake at night?
  • Is your expertise what they are looking?

A consideration many people never take into account is, “Who do you ideally want to do business with?”

Start from the space of, “Where are qualities I look for in my clients that will enhance our working relationship.”

After all, you will be putting time, energy and effort into any working relationship. Why not make them the most enjoyable relationships you can?

This is just the beginning. The challenge many professionals have is they have not taken the time to identify who wants and needs what they have to offer, but who they ideally want to work with.

Without knowing this you may drastically miss the mark. Take time up front to do your homework so that you will benefit your market over the long run and have a great time doing so.

To learn more about effectively using the Internet to generate great revenues go to http://www.streetsmartsmarketing.com/free-ebook.htm to access the FREE ebook The Truth About Making Money on the Internet.

Thanks, Kathleen!

Cheers & Happy Marketing!

Lisa

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This entry was posted on Wednesday, June 9th, 2010 at 4:45 pm and is filed under authors, book marketing, branding, Business Tips, marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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