Cool Online Tools to Reach Targeted Media Interested in Your NewsNovember 01st, 2010
I wanted to share some very cool tools that can help you reach TARGETED media and industry influencers; who are specifically interested in YOUR news and expertise. By using these tools, you can attract media interviews and get mass media coverage to build your personal or business branding platform, increase your income, and increase the sales of your products (i.e. your book if you wrote one!).
AND, I don’t care whether you’re a one-person company, small business, self-published book author, etc. The media (print, broadcast and online) is on the hunt for interesting news and topics 24/7, 365-days a year. So you don’t have to be famous or have earth-shattering news to get their attention! They just want interesting news or segment ideas that will appeal to their audiences.
I recently helped an author-client land a featured interview on a popular talk show on Lifetime! And she is a self-published author who just started working with me…getting media exposure rolling CAN happen fast if you make some effort!
SO…go for it!
Unlike traditional wire services, PitchEngine enabled users to openly create and share their own content, while including images, videos and attachments at no cost. In 2009, more than 70,000 pitches were shared by 27,000 organizations looking to get the word out to not just journalists, but to bloggers, consumers and other influencers as well. PitchEngine’s “Co-op SEO” concept enables brands big and small to experience exceptional indexing in major search engines.
2.) MediaSyncOnline.com (FREE!)
MediaSync is a free Web-based service from mBLAST that allows Marketers to easily research and use detailed, up-to-date media intelligence on print and online publications, their staff and their areas of coverage.
With MediaSync, you can find:
MediaSync allows users to search for the information they need (on their companies, clients OR the competition), refine the results, save their search and receive alerts when new information is available that matches their criteria. They can also upload existing media lists and/or create and maintain new ones, and export it all into a contact list or briefing book.
Check-out my info-packed Learning Guide that outlines the PR & Publicity strategies I help my clients with, and the ones I personally use (which have landed me over 100 media interviews!). This special guide typically sales for $37, but for a limited time I’m offering it for $27.
I charge a lot more than $37, let alone $27, for the seminars, workshops and webinars I conduct on this topic…and the info in this Learning Guide is the same as I share in those more expensive events.
It covers everything you need to know about attracting the media, pitching the media, writing a killer Press Release, online tools and resources, and MUCH MORE. Simply CLICK HERE for the details of what you’ll learn…it’s on the Products Page of my website.
So there you have it…3 very cool tools that can help you reach the media YOU want to reach, and who are interested in YOUR news.
Cheers & Happy Marketing!
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