Experts Share Great Tips for Using Videos for MarketingAugust 08th, 2011
Basically, if you are a small business owner wondering how you can begin to use, or more effectively use, short videos in your marketing mix, and you’re on a limited budget, you don’t want to pass up these great tips!
Cindy interviewed experts to share some helpful tips to improve your efforts and strategies. Here are a few of the tips shared, and you can read the entire list of 29 by CLICKING HERE!
5 out of the 29 tips:
Chris Garrett @ChrisGarrett
#1: Try video now
My biggest tip is to try video out, see if it works for you. I resisted video for so long due to my shyness, but when I did put some videos out there my audience reacted so warmly (and forgiving of my goofs) that I wish I had tried sooner.
You don’t need professional gear, expert editing skills and software, and you don’t need a fancy script. You don’t even need to be super-confident in front of the camera.
Just make a good point and deliver content people can use and enjoy. There is no time like the present. Get started!
Kristi Hines @kikolani
#2: Use Google Search Stories if you’re shy
If you’re shy about videos and not ready to put your face (or voice) on camera, there are still options!
My particular favorite is using Google Search Stories to show viewers your best online properties by simply searching for them. You can see mine below that highlights my blog and guest posting contributions.
If you’re having a hard time getting particular results to show up, use some more advanced search queries. For example, one of mine was Kristi Hines site: socialmediaexaminer.com, which showed results with just my posts here on Social Media Examiner.
You can get really creative too, incorporating results from Google image, maps, news, blog, product and book search to feature photography, a business location, blog posts, stuff you sell and books you have written!
Stephanie Gehman @airport_girl
#3: Find your company’s best cheerleader
Find your internal cheerleader to be the person you put in front of the camera. Your marketing and sales professionals are not always the most likely candidates to be the star of your company/brand’s videos.
Consider the person in the office who encourages and has a smile for everyone, as his/her natural exuberance may be just the on-camera talent you’re looking for!
Lewis Howes @LewisHowes
#4: Start publishing regularly
Video can seem like just another challenge to overcome, but I see a major increase in my business and brand awareness all from the power of video. There are a number of tips I could share, but the best one is easy. Simply put, it’s important to start publishing video on a consistent basis.
Don’t worry about what camera to use (I use the reverse camera on my iPhone often) and don’t worry about editing it to make it look perfect (the “mess-ups” will make you look more genuine and real) as the most important thing is to simply get your message out there on video.
Start with shorter 1- to 3-minute videos that educate your audience, then as you get more comfortable, you can make them longer or do more editing, but for now, the best thing you can do is take action and produce videos on a consistent basis.
Neal Rodriguez @notifyneal
#5: Be transparent and authentic
You want to be as transparent and authentic as you can be when expressing yourself on video; talk with a naked tongue.
I have generated business through video by communicating passionately and honestly on the topic of social media marketing. I have touched on topics and tactics that other people with whom I operate don’t discuss, like the successful use of social bookmarking platforms like Digg, Reddit and StumbleUpon.
Success with such platforms is perceived as black magic by most social media marketers and strategists, but I have communicated how I have been successful in detail through video.
The other critical component is the marketing of your videos. I have developed relationships by helping other bloggers and webmasters in my niche, who have allowed me to post guest contributions on their websites. This way, a proportion of people who visit another website will visit mine, and a proportion of people who visit my website linked from the guest post will subscribe to my email list, RSS feed, Twitter, YouTube, Digg and Facebook digital assets.
Once you have built a community of engaged friends with whom you keep in touch through social channels, some of these people will help you promote your content by sharing it on social media, buying your products or services, or referring you to somebody who will buy your products or services.
OKAY! There are 5 tips to get your head around using video in your marketing mix. But don’t forget to check out the other 24 ideas and strategies that Cindy compiled.
Cheers & Happy Marketing!
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