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Lisa Orrell, The Promote U Guru 
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Archive for March, 2012Google: Solid Strategies to Rapidly Increase Your Search Engine RankingMarch 30th, 2012Hi All! The following article is a guest blog post courtesy of Kelly Marsh, a freelance writer and blogger. You’ll see that she provides great strategies to improve your search engine rankings on Google, so if you want to get on page one of a Google search, keep reading! Here is the blog post Kelly provided: If you are a small business owner, or own an online business, you know the importance of first page ranking in the Google search engine. Some believe that well done SEO can bring the desired result. However, this is not the only thing that helps one to get the top ranking. Moreover, Google maintains a top-secret and complex algorithm to decide on the websites to be displayed on top. No one has the exact information about the ways in which search engines give priority to websites. Still, it can be said that the well optimized and highly relevant web pages would get good ranking. Find out the easiest ways to get top page ranking in Google below: Keyword Research Start with keyword research. Find out the keywords relevant to your webpage that have the highest number of searches. You can do keyword research in the Google Adwords Keyword Tool. Choosing the right set of keywords is half work done. Proper Optimization of Meta Tags Use the keywords in your description tag, title tag and keywords tag. You can also use the keyword phrase in the image ALT tags. In this way, Google shall be redirecting traffic to your website. However, ensure that the webpage is relevant to the keywords searched. Keyword Density Always maintain the keyword density of 1-5%. If you exceed this limit, it would be considered as spam as per the rules of search engines. Hence, keyword stuffing should be avoided at all cost. Domain Name The domain names that have the keyword phrase have more chance to get a higher ranking than those without the same. However, this can only happen if your website is properly optimized and possesses high number of quality backlinks. Backlinks Create as many backlinks as possible to redirect traffic to your website. Video marketing, article marketing, social media and social bookmarking are some of the ways to create backlinks to your website. Anchor Text Use of anchor text is also another way to get backlinks to your website and high page ranking in Google. Video Marketing This is also a great way to redirect traffic to your website. You would have to make small videos about your business or products and upload in several video sharing websites. Google would surely put your website in the top rank if it has a video. However, ensure that the video is relevantto the item searched. Social Media This is the fastest growing way to get traffic to your website. MySpace, Facebook, Twitter, etc. are some of the social platforms from where you can expect traffic to your website. This is because once you share your url on your profile, your fan and followers would re-share the same with their friends. In this way, you would get traffic to your website. Article Marketing Article marketing is also a great way to attract traffic to your website through search engines. You need to submit articles relevant to your business to several article directories with a brief bio about your company at the end of the article and backlink the same to your website. The work is as simple as that. Google Map Listing This is the best way to get visible on the first page of Google. Google would surely keep you at the top spot if you use Google Map Listing. Moreover, this favors you from your customers’ base as well. They get to know about your location in an instance that helps both of you in several ways. These are some of the ways to increase your page ranking. The more techniques you use, the more your chances to get top position in Google search engine. Using all of these would make you dominate the first page leaving your competitors perplexed. About the author: Kelly is a blogger by profession. She loves writing on technology and luxury. Beside this she is fond of gadgets. Recently an article on trek bicycle attracted her attention. These days she is busy in writing an article on landscape architecture.  How A Boomer Executive Got Fired and Launched a New LifeMarch 17th, 2012Hi All! I have 2 rituals that I perform prior to boarding a plane if it’s a morning flight: Buy a Vitamin Water and a USA Today newspaper. No matter what city I’m flying out of, if my flight is before noon local time, you can find me doing this in an airport store close to my departing gate. There is absolutely no point in my telling you that, other than recently I was on a flight, reading my USA Today, and came across an interesting article about a new book that I thought was very interesting and inspiring. But, before I jump into telling you about it, let me take a minute to explain why the article about the author’s journey and his new book grabbed my interest: Back in October of 2011, I published my third book, “Boomers into Business: How Anyone Over 50 Can Turn What They Know into Dough Before and After Retirement”. Basically, there are startling stats about how ill-prepared more than 47% of Boomers are to have enough money to retire (or to even cover their basic bills later in life!). So I wrote my latest book to provide career options that Boomers can consider to make more money now, on-the-side of their current job, if they’re employed, as well as what they can do after they “retire” from their current job or career to generate income past 65 years old. Again, almost 50% of Boomers are at risk of outliving their retirement savings so this is a serious issue…and will cause many Boomers to have to generate income, somehow, well into their later years. Okay, now back to the book I read about on the plane. It’s called, “Diary of a Company Man: Losing a Job, FInding a Life”, written by James. S. Kunen (Lyons Press). In a nutshell, at 59 years old Kunen was fired from a corporate job at Time Warner, and found himself in what he, along with many other Boomers, describe as a place of: Too young to retire and too old to hire. According to the article about his journey, 100 employees out of 500 were let go, and of those 100, 4-out-of-the-5 people let go in corporate communications were over 40 years old. He being one of the “oldest” at 59. So, there Kunen was, caught in that weird vortex many Boomers find themselves in where they find it hard to find a job, yet they’re too young to “stop” working because they don’t have enough retirement savings. Now, I don’t want to give away the ending and how he survived this, so you’ll either have to read his book or read the article I read online in USA Today back on February 27, 2012 to get more details. But I will offer you this brief book description to wet your appetite: The funny, insightful, and inspiring story of a 1960s campus radical turned corporate PR man who finds himself, along with his fellow baby boomers, in a place called “Too Young to Retire and Too Old to Hire”. James S. Kunen—author of “The Strawberry Statement“, an account of the 1968 student uprising at Columbia University—chronicles his adventures on the road to finding meaning in work and life. He traces his evolution from a rebellious youth who sees working as a kind of death, to a laid-off corporate executive who experiences not working as a kind of death, to a reinvented and reinvigorated individual who discovers something important and meaningful to do. The experience of falling victim to America’s recession-ravaged economy (and the people who run it) leads him along a career path far different from anything he had planned. After years of making a living, Kunen finally learns how to make a life. “Diary of a Company Man” will be a revelation not only to baby boomers but to young people trying to figure out what to do with their lives. Aside from publishing a book, what did he do to make a living? How did he reinvent himself? Did he become self-employed? Did he find another corporate job? If you’re a Boomer and find yourself in a similar situation as Kunen, let-go from a job close to 60, what can you do? Or if you still have a job but need to make more money for your retirement account, what can you do? Or if you’re looking for something you can do to generate income past 65 years old, what can you do? For starters, on Amazon you can pick up a copy of Kunen’s book, or my new book (mine is available in both Print and Kindle versions), for some ideas! Sadly, all of this is a reality for over 35 million Baby Boomers, and the time to start thinking about financial security in your golden years is now! Cheers & Happy Marketing! Lisa |
