Simple Strategies to Get More Business on FacebookJanuary 13th, 2013
Social Media is an area that I not only conduct workshops and seminars on for small business owners, speakers and authors, but one that I provide private consultation on with every single client who hires me.
Now, I realize that to some of you Social Media may not be a mystery for building your brand, lead generation and increased sales, however I will tell you it IS a huge mystery to most anyone who contacts me.
The common questions I hear are: How can I get more followers on Twitter and attract customers? I have a Facebook Business (Fan) Page but how do I use for marketing to get more clients? I have no idea how to use LinkedIn, Pinterest or YouTube for business, so what should I be doing? How can I use social media for book or product marketing?
And on and on and on…I’m not exaggerating when I say those types of questions are posed to me several times a week.
Obviously each one of those inquiries could each be the topic of its own book (and many have been!), so I’ll narrow this down to ONE of those topics and tackle the others in future posts I write.
Today I’d like to share an excerpt from an informative article written by Angela Stringfellow, a Business Writer who just had this article published on American Express’s awesome website for Small Business Owners and entrepreneurs, OpenForum.com. Her article is entitled: “10 Tips for Using Facebook to Boost Business”.
To avoid copyright issues, here are just the first three tips she shares and then you can click on the link to read the final seven:
Here are some innovative ways small businesses can use Facebook and capitalize on the power of this social giant.
1. Integrate Facebook connect buttons into your company website. Website visitors can easily connect to Facebook with the click of a button, enabling small business owners to maintain contact with potential customers even if they never return to the website.
2. Be responsive. Josh Grossman of e-Coupon service SavingStar says his company uses Facebook to communicate with customers and makes a point to respond to every question and comment promptly. Small businesses often thrive on personal interaction, and Facebook is a useful tool.
3. Make it easy to share content. Grossman explains, “Every coupon we post on SavingStar has a Facebook like button. Each coupon gets dozens or even hundreds of likes, helping to spread the word with users’ Facebook friends. All of our blog posts also have Facebook like and send buttons, and we use the Facebook comments plugin to make it easy for users to comment and share those comments with their Facebook friends.”
The tips that Angela shares in her article are dead on, so I highly recommend CLICKING HERE to read the other seven!
Cheers & Happy Marketing!
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