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Lisa Orrell, The Promote U Guru 
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Four Ways to Market Your Content (that Most People Don’t Do)July 14th, 2014Hi All! You feel you have created a masterpiece in the form of your long-form content, such as an article or blog post. But it is of no value to you until others read it. You need to spread the word to attract traffic. So your content needs publicity; just like big brands that advertises products regularly to stay fresh in the minds of their target audience. Here’s a phrase I use a lot because it’s true: This may all seem like common sense BUT it’s not common practice. Everyday I’m contacted by small business owners, speakers, other types of self-employed people, and authors wanting to increase book sales, who want my help with their company or personal branding, PR, publicity, and  Do YOU Market Your Content Effectively? Most people don’t! marketing. So I can honestly say that the following tips are NOT regularly used because the people who initially contact me aren’t doing them! How can you market your content? Keep reading: Smart Use of Keywords SEO is more about smart placement of keywords. There is no place for keyword stuffing in Google. Any articles that are flooded with keywords won’t rank well in the search engines. Therefore, proper keyword placement is important. Let’s say you HAVE done your homework of accurately placing keywords at the right places in the content. But it won’t help much if you do not include keywords as #hashtags in your text. Remember to use your brand name, main topic, and subtopics as hashtags. However, avoid crowding your posts with hashtags. Use Interesting Images Your headline won’t always attract readers. With so many status updates and posts on Twitter, LinkedIn and Facebook from friends, relatives, colleagues, etc. flooding their profiles, most social media users simply move on unless you grab them. And oftentimes it’s an interesting pic that will get their attention first and cause them to pause to look at your topic headline. Expert Advice When sharing your content on social media sites, do not forget to make smart use of expert advice in your posts. Consumers today look for advice from experts in the industry, and if you can prove yourself as an expert, you will likely attract more readers of your content. You can also include the insights, quotes, and tips from other experts in your industry in your content to “enhance” your position as an expert, too. You’ll be “guilty by association” and that’s a good thing! Share to Get Shared Again, this may sound like common sense BUT it’s not common practice by most of the new clients who come to me. They spend all their time focusing on “them” versus sharing other people’s content. Bad move! How can you expect people to retweet your tweets, share your posts and spread the word to THEIR followers if you NEVER do that for them? Several years ago I wrote a very popular article about how people suffer from Social “ME”dia Syndrome, and the concept is STILL relevant TODAY…if you’re suffering from that get help quickly and start supporting others in your social networks. Ya gotta GIVE to GET! Cheers & Happy Marketing!  Leave a Reply |
