4 Ways to Sabotage Getting Media Coverage You Want (and Need!)
“4 Ways to Sabotage Getting Media Coverage You Want (and Need!)” by Lisa Orrell, The Promote U Guru
I recently wrote an article entitled “How to Write a Killer Press Release & Where to Deploy It Online”. And a recent consulting session with a client prompted me to write this new article…I’m going to share 4 very valuable reasons why you may be sabotaging getting the media coverage YOU want (and not even know it).
My client is a (new) book author, so we wrote and distributed her first ever Press Release. We deployed it online, and it was also sent to a targeted list of specific media we identified (newspapers, magazines, radio/tv shows and blogs). Fast forward to a week later…she was very unhappy that her phone hadn’t been ringing off the hook with interview requests.
I clearly explained that if it were “that easy” we’d all be featured in the Wall Street Journal or on The Today Show whenever we wanted. Bottom line? It takes effort! Here are the key tips and strategies I told her to do right after the Press Release went out…and 2 weeks later she had NOT done any of them…hence her “not getting much media attention” issue.
And, by the way, this is where most speakers, authors, small business owners and entrepreneurs drop the ball when it comes to getting media coverage through their PR efforts (so, trust me, it’s not just her):
So, there is your crash course in what to do AFTER your Press Release has been written and distributed. It takes EFFORT to get media interviews (unless you have truly earth-shattering news or you’re fairly well-known). But, the media is always looking for news, they have a lot of air time or pages to fill, so you can get your share of coverage if you’re consistent and persistent!
Copyright 2010 by Lisa Orrell.
Author Bio: Lisa Orrell, The Promote U Guru, is a 20-year Branding Expert, Marketing Consultant and Certified Business Coach. She is also a professional speaker and book author. Lisa helps small business owners, entrepreneurs, entertainers, industry experts, speakers and authors build their brand platforms, improve their marketing & PR efforts, develop social media strategies, and increase sales. For more info about Lisa and her in-demand services, visit: http://www.PromoteUGuru.com