Archive for the ‘authors’ CategoryHow One Author’s Self Published Book Became a Best SellerDecember 10th, 2011Hi All! Many of my clients are authors, or aspiring authors, who self publish their books or who have gotten traditional publishing deals. But regardless of how they published, they come to me for help with book marketing. And, as the author of 3 books myself, I can tell you first hand that just because your book is on Amazon (or available elsewhere) it doesn’t matter if no one knows it exists! That said, I came across an interesting article published by The Wall Street Journal, written by Alexandra Alter, about how one self published author took matters into her own hands and ended up with a best-seller that has now sold over 400,000 copies! I wanted to share this great story with you because it’s not only inspirational for any of you who are authors or planning to become one, but it also explains HOW she made this happen. Here’s an excerpt from the article: Article: “How I Became a Best-Selling Author”: This summer, Darcie Chan’s debut novel became an unexpected hit. It has sold more than 400,000 copies and landed on the best-seller lists alongside brand-name authors like Michael Connelly, James Patterson and Kathryn Stockett. It’s been a success by any measure, save one. Ms. Chan still hasn’t found a publisher. Five years ago, Ms. Chan’s novel, “The Mill River Recluse,” which tells the story of a wealthy Vermont widow who bestows her fortune on town residents who barely knew her, would have languished in a drawer. A dozen publishers and more than 100 literary agents rejected it. “Nobody was willing to take a chance,” says Ms. Chan, a 37-year-old lawyer who drafts environmental legislation. “It was too much of a publishing risk.” This past May, Ms. Chan decided to digitally publish it herself, hoping to gain a few readers and some feedback. She bought some ads on Web sites targeting e-book readers, paid for a review from Kirkus Reviews, and strategically priced her book at 99 cents to encourage readers to try it. She’s now attracting bids from foreign imprints, movie studios and audio-book publishers, without selling a single copy in print. The story of how Ms. Chan joined the ranks of best sellers is as much a tale of digital marketing savvy and strategic pricing as one of artistic triumph. Her breakout signals a monumental shift in the way books are packaged, priced and sold in the digital era. Just as music executives have been sidestepped by YouTube sensations and indie iTunes hits, book publishers are losing ground to independent authors and watching their powerful status as literary gatekeepers wither. Self-publishing has long been derided as a last resort for authors who lack the talent or savvy to hack it in the publishing business. But it has gained a patina of legitimacy as a growing number of self-published authors land on best-seller lists. Last year, 133,036 self-published titles were released, up from 51,237 in 2006, according to Bowker, a company that tracks publishing trends. To read the rest of this info-packed article and learn more about Ms. Chan’s amazing story, CLICK HERE! Cheers & Happy Marketing! Lisa  A Very Interesting Way to Learn Financial Planning TipsNovember 13th, 2011
Hi All! As small business owners, entrepreneurs or solo-practitioners, it’s critical for you (us!) to be smart with our finances…not only for security now, but for our retirement futures. Because of my new book on Amazon, Boomers into Business: How Anyone Over 50 Can Turn What They Know into Dough Before and After Retirement, I’ve been sharing a lot of shocking stats lately pertaining to the dire financial situation Boomers are facing. Here’s one worth repeating: 47.2% of Boomers are at risk of outliving their retirement savings! Based on shocking facts like that, I was very interested in Jonathan Chevreau’s book, Findependence Day. It’s an interesting twist on a typical financial tips books. Why? Because it’s actually a novel, based on a love story, and throughout the book Jonathan shares financial tips, advice and strategies! So, if you’re looking for a book to help you get a grip on your finances, but are bored with the standard “dry” financial advice non-fiction books out there, this is a terrific alternative to check out! But why is Jonathan qualified to provide us with financial advice? Here’s a brief snapshot: Jonathan Chevreau has been the personal finance columnist for the Financial Post since 1996 and for the National Post since its debut in 1998. Previously, he has authored or co-authored seven non-fiction financial books, including The Wealthy Boomer. In September 2011, Jonathan was named by the OSC’s Investor Education Fund as one of five “Masters of Money,” where he contributes a weekly blog. Also, here is a fun interview with Jonathan that will provide you with more info about his book and how he came up with the interesting concept: Back in 2008, when Findependence Day was originally launched, I conducted an “Interview with Myself” posted on the Wealthy Boomer blog. This is a little trick I learned from British writer Malcolm Muggeridge when he was the writer in residence at Western’s Journalism School in 1978-1979. I’d planned simply to repost that interview here but couldn’t find it on the web. Then I thought it was probably time for a followup interview anyway. So here goes: Interviewer Jon [IJ henceforth]. So, Jon, isn’t it a bit late to launch a web site three years after the book was originally published? Author Jon [AJ henceforth]. Always with the muckraking, aren’t you journalists? IJ: It seems a logical question. AJ: There was a web site associated with the then-publisher, Power Publishers, which was also available as part of FinancialPost.com. But it was a static site and not much changed from month to month. This one is much more dynamic and of course you can buy books from it directly via PayPal, which means most major credit cards. IJ: That’s about the only way you can get it now? AJ: Almost. It used to be in Chapters, its web site and Amazon.com. You may still be able to get used copies via those sites but not new ones like this site is making available. The other way is a special offer from the Financial Post, which is giving the book to new and lapsed subscribers if they sign up for a certain period of time. IJ: What happened to Power Publishers? AJ: They withdrew from book publishing around February of this year. That’s when I bought the remaining inventory. IJ: How many? AJ: Enough to make a decent dent in the financial literacy of our children and young adults if they were all sold and distributed across the country. Want to buy a case? IJ: I was about to ask you the same thing! I notice on the back cover of David Chilton’s The Wealthy Barber Returns that you say it’s the kind of book the Task Force on Financial Literacy should distribute. Did you mean his book specifically, or yours? AJ: Well, both. I don’t view sales of competing financial books as a zero-sum game. Take a look at the Reviews elsewhere on this site and you’ll see several comparisons to The Wealthy Barber. IJ: Except his sequel is non-fiction. AJ: Right, but he really started something with the financial fiction format of the original. It’s been widely imitated. IJ: Including by you. AJ: I don’t consider Findependence Day yet another Barber knockoff. I tried to advance the art in a way that’s never really been done before, to my knowledge. IJ: How so? AJ: Take a look at Jim Daw’s review flagged in the review section or in the book itself. He talked about the “twig of literature” of the personal finance novel. IJ: Twig, as opposed to branch? AJ: Right, that was very witty on Jim’s part and almost went over my head the first time I read it. But his point was that all those Chilton knock0ffs had what he termed “an aggravating sameness” to them. Most were “financial dumps” with a thin storyline and characterization. I agree with Jim: those kind of books are still coming out and I really had no intention of adding to them. IJ: But you did. AJ: With a significant new twist. I’d come up with the title and for a year was considering making it non-fiction. But like many journalists, there’s part of me that always wanted to try what I’d call a “real novel.” I’d written a practice novel right to the end and know more or less how it works: protagonists and villains, constant setbacks along the path to an overarching goal, setting, description, all of that. So I tried to weave the financial information into what I call “classic fictional structure.” IJ: So you’d term Findependence Day a “real” novel? AJ: I wouldn’t go that far. It’s a hybrid of a real novel and a financial primer. In effect, it’s a financial love story. There’s conflict between the saver, Jamie, and his spender wife, Sheena. They disagree about having a monster home in the burbs or an affordable one downtown. Sheena wants investment real estate, Jamie wants to build a business. Eventually Sheena serves Jamie with divorce papers and he’s challenged with trying to reconcile these conflicting goals and desperately trying to save their marriage. IJ: Does he? AJ: If I told you, I’d have to kill us. IJ: You feel that financial conflict is a major cause of marital breakups? AJ: Sadly, yes, as Patricia Lovett Reid writes in the foreword. IJ: It must have been challenging mixing genres. AJ: Yes, which is why most traditional publishers avoid it. In fact, David Chilton himself told me he thought my story was “too good” in the sense that it took away from the financial content. But he’s been very supportive, as he generally is with other authors. IJ: What do you mean by “classic fiction structure?” AJ: Conflict is what keeps readers reading a regular novel. You have a protagonist, in this case Jamie, who has a long-range goal: his Findependence Day which is 22 years away when the book begins. IJ: That’s a long time horizon for a novel. AJ: Yes, which is why one reviewer called it a “Financial Pilgrim’s Progress.” But instead of being weighed down by sin like Bunyan’s character, Christian, Jamie and Sheena are weighed down by debt. IJ: And you have a bad guy, Al Peters. AJ: That too is demanded by traditional fiction structure. Because the hero can’t just get what he wants every time a scene opens or the reader would stop reading. So Al frequently thwarts Jamie, especially when they become business partners. When you break down the book, you’ll find maybe 60 sections. In each one, someone has to have a goal and — here’s the key — he or she must FAIL to achieve that mini-goal by the end of the section. Then they have to have a new goal in the next section. IJ: Give us an example. AJ: Sure. Early in the book, right after the TV show where the host badgers Sheena into tearing up her credit cards, there’s a scene where Jamie goes down the elevator with the financial advisor he met during the show, Theo. Jamie’s goal in that scene is to convince Theo to help him by becoming their financial advisor. But the fiction format demands that Theo refuse his request, which is what he does. He says “come back in a few years when you’ve eliminated your debt.” IJ: And so his next goal is to find someone else who will be his advisor while he’s still in debt. AJ: Right, which is how he comes upon the old hippie in the vinyl record store, which ultimately sets the plot moving in a new direction. IJ: All this while trying to insert financial tips. AJ: Yes, which is why the financial bits are always short: the moment I feel the reader may get bored, or myself as the writer, it’s time to move away from the financial instruction and on to the next aspect of the story. The result is that even if you’re already pretty financially literate, you may keep reading. Check the review from financial blogger Michael James, who could probably write all the financial bits himself in his blog. But even he admits the story got him “hooked” after the first third, and then he read the last two thirds all at one sitting some lazy Sunday morning. IJ: There’s room for a sequel? AJ: Maybe. I’d thought of following the daughter, Michaela, by doing a “next generation” followup. But I won’t attempt it while I’m still working full time. IJ: So when you reach your own Findependence Day? AJ: Precisely. IJ: Guess that’s all the time and space we have, Jon. AJ: I know the drill, JC. Always a pleasure. Startling Stats About Boomers Facing Retirement ChallengesOctober 13th, 2011Hi All! Read these statistics carrefully. They are fightening: According to this 2010 report, The EBRI Retirement Readiness RatingTM: Retirement Income Preparation and Future Prospects, by Jack VanDerhei and Craig Copeland of EBRI.org: 47.2% of older Boomers (56-62) are at risk of outliving their retirement savings. And 43.7% of younger Boomers (46-55) are at risk of not having enough money for basic monthly expenses when they retire. These sobering statistics have millions of Boomers currently wondering, “What can I do to generate income, full-time or part-time, that is flexible, interesting, fun, possible to start on a tight budget, and do way into my golden years?” I wrote my newest book, “Boomers into Business: How Anyone Over 50 Can Turn What They Know into Dough Before and After Retirement”, to answer those questions. I explain how to take what you know, from your career experience or hobbies, to develop a “topic expert” platform that can lead to consulting others, conducting training seminars online and offline, developing many strategies for on-going passive income, and much more. And it doesn’t matter whether you’ve been an employee your whole career or whether you are currently self-employed. Nor do a person’s education level, career background, or business experience matter. The book was written to take a lot of guesswork out of the process. Basically, most everyone knows something, from their career background, life experiences or from a hobby that other people will pay to learn about. Whether you’ve been an HR professional your whole career, or a construction worker, homemaker, lawyer, Life Coach, housepainter, or a lover of growing roses, my book teaches Boomers how to monetize what they know to create a good income, in a wide variety of ways, as a topic expert. And the book not only teaches how to determine a topic focus and how to create a unique brand platform, but it also outlines the tools needed to launch. Plus, I asked 15 other business experts to provide chapters on PR, marketing, and social media strategies, plus many more business-building and revenue generating ideas. The reviews on Amazon have been great so far, and here are 2 examples of how my new book is helping those who read it: “I’m now 50, a single mom with a teenage son, and I’ve worked at Title Insurance companies for over 20 years. I currently don’t have enough money to retire comfortably in my 60’s and have been trying to figure out what I can do make money on-the-side of my day job,” says Kathy F. in San Jose, CA. “ ‘Boomers into Business’ was a godsend! It opened my mind to possibilities I had never thought of before and I’m now developing ideas for an expert platform and consulting business that will provide me with the additional income I need to be more comfortable now and later in my life.” “This book was so helpful, easy to follow and really fun to read! It’s loaded with So, if you can relate to anything you’ve read in the blog post, check out my book on Amazon. It’s available in both Print and Kindle versions, and for a small investment it could bring you a serious return that can help your retirement picture! Cheers & Happy Marketing! Lisa 9 Tips Authors Can Use for Marketing Their First BookAugust 26th, 2011Hi All! I came across these great tips in a post on The Creative Penn blog and wanted to share them with you. Whether you’re a new book author, or a seasoned author, and regardless of whether you self-published or have a traditional publishing deal, these tips can help you. They are from an article written by Graham Storrs, author of “Timesplash”. Many of these tips are ones I’ve personally used to market my books, and I also advise my author clients on them, as well. Ready for Graham’s tips??? Here ya go: 1. Get an audience before the release. When you announce your newly-published book to the world, it would be nice if someone was there to hear you. So how many people read your blog? How many friends do you have on Twitter or Facebook? Are you using LinkedIn groups, Goodreads, LibraryThing? Unless you are being followed (friended, or whatever) by hundreds, if not thousands of people, you probably need to put some time into building up your profile on these sites. When you make that announcement, you will feel as if you are standing on the stage in an empty theatre, unless you’ve managed to drag a few people in off the streets first. 2. Create a brand. In writing, the author is the brand. And that means you. You need to present yourself in your communications with potential readers in a way you are comfortable with and which is related to the boks you expect to be promoting. An important part of this is to know which genre you are working in. It’s invidious, I know, but received wisdom is that if you work in more than one genre, you probably need two different names and two different brands. When you are putting yourself out there and finding ways to talk about your book, don’t forget what your brand is – who you want people to see you as. Stay focused. 3. Know what you are going to say. Marketing is about message. Your brand is part of it but the rest is all content. What is your book about? Who will it appeal to? What groups should be interested in it, discussing it, recommending it, and what will catch their attention? Work it all out, find the wording you need to convey the message succinctly and clearly, then, in everything you say, stay on that message. It’s probably not all that hard. You probably write the kind of books you also love to read. Mostly, your target audience is people rather like yourself. Take a while to understand what it is that attracts you to new, unknown writers in your genre and you are half-way there. 4. Understand where your interests lie. You will be selling your book through a variety of channels (book shops, online, as ebooks and as print – possibly POD) and in a number of ‘geographies’ – defined in your publishing contract – to a number of audiences (‘market segments’ in the jargon.) Some channels and geographies will earn you more money than others. If your royalties on net, vs on retail price, it is of critical importance to you personally how big a cut various middlemen are taking. (Remember it can be quite hard to know which channel is best since while apparently high-paying channels like direct sales from your publisher’s own website may earn you a bigger royalty than online stores like Amazon, the latter is likely to out-sell the publisher’s own shop by many times and deliver a much bigger return for your effort. The same goes for audiences. Some are more likely to be interested than others, some more likely to buy, some more likely to spread the word. You are likely to be overwhelmed with work and you need to know where to put your marketing efforts. 5. Keep it rolling. With online sales and ebook editions, publicising a book is not the one-shot event it used to be. Market dynamics have changed since the days when bricks and mortar book shops were all that there was and you had three to six weeks during which your book would be on the shelf before it was returned to make way for the new batch of hopefuls. Now your book will stay in online catalogues for as long as your publishing agreement lasts – and longer if you act to keep it there. You probably have a few months now, after the launch, while your book is fairly new, when you can actively promote it and try to keep people’s attention on it. Even beyond that point, you can run occasional refresher campaigns to lift its profile again. This is all good news for the writer. The bad news is that the marketing need never end! 6. Engage. Talk to your readers and your potential readers. Talk about your book if they’re interested. Talk about the genre. Talk about writing and publishing. Talk about yourself. People are interested. It’s hard to grasp at first. You do interviews, you write blog pieces, you twitter about your life, your opinions, and your book, and you you think, “What the hell is so fascinating about me? Aren’t people going to think I’m a complete ego-maniac?” Well, maybe some will, but an awful lot won’t. They have read your book and liked it and they’re curious about who wrote it, or why you wrote it, or how you wrote it. Even if they haven’t read the book, there are plenty of people with common interests – in the genre, or in writing – who see you as someone who has contributed, or has special knowledge of the journey. You could ignore them all, sit quietly at your desk and write your next book, but it is a deeper, richer experience for everybody – you included – if you engage with them. 7. Keep your pipeline filled. This is more jargon from the sales world. Like it or not, you are selling a product. It’s a business. Your readers are consumers of that product. If they like it, they will want more. The only way they will get more is if you write it. So don’t stop work on that next book, no matter how much extra work the last one has created. A book takes a long time to write, revise, edit and polish. Then you have to sell it to a publisher (oh yes, there are no free rides, each new book can be just as hard to sell as the last one.) Then edit it and then market it. It’s a long pipeline. You keep putting words in at one end and there will be more books to sell at the other. If you stop, there will be a gap. 8. Prepare to work your socks off. You may think you were busy when you wrote the book – what with the day job and family commitments – but once you shave signed that contract, you will shift into overdrive. Now, as well as the day job, the family, and writing the next book, you also have to work with your publisher on edits, and you have to work on your marketing campaign. Your social networking will escalate, your blogging and website content writing will increase, you’ll be trawling the blogsphere working with your communities of interest, and you’ll be pestering reviewers the world over to just please take a look at your book. That’s why I say it’s writing an iceberg – seven tenths of the work comes after the book is finished. 9. Don’t forget to have some fun, or you’ll go nuts. Sometimes, you should even take a holiday! I hope you found those helpful! Marketing a new book can be very challenging, but by implementing tips like those, combined with effectively marketing your book on Amazon, adding PR and writing press releases, and implementing other marketing strategies to your mix, you can ramp your book sales and build a fan base! Cheers & Happy Marketing! Lisa How I’m Celebrating 2011 National Small Business WeekMay 16th, 2011Hi All! This week, May 16-May 20, is National Small Business Week! It’s an annual event, mandated by the President of the United States, and was started in 1963 to pay tribute to all the small businesses across America each year (now totaling 27.2 million in 2011!). Other quick factoids: More than half of Americans either own or work for a small business, and small businesses also create 60-80 percent of new jobs in the country…so we contribute to the economy big time! And, because I coach and consult with small business owners, coaches, consultants, speakers and authors, and I see how much they struggle with their branding, marketing, PR, sales, book marketing, and/or social media strategies (prior to hiring me, of course!), I wanted to celebrate this annual event by providing you with a special offer to help your business succeed. Special Offer Details: - Receive a 15% discount on ANY consulting package that I offer. I provide a wide variety of package options ranging in cost so you are sure to find one that fits your budget! - In addition to the special savings, I will also ADD one “bonus” consulting session to any package you choose! - This is limited to the first 5 people who contact me by the end of this national event (by Friday, May 20th). So if you are struggling with your branding, marketing, PR, social media, sales and/or book marketing efforts, contact me right away. I can also help you develop a “topic expert” personal brand platform to attract paid public speaking opportunities and media interviews…I help most of my clients with that! Again, this is limited to 5 people and you need to contact me by May 20th. Just send me an email or give me a call and I will email you my complete Services & Options Overview Package. Contact info: Lisa@PromoteUGuru.com or call 408-340-8789. Let’s get your brand, business and bottom-line booming in 2011! Cheers & Happy Marketing! Lisa How to Write Articles for Branding and Web Traffic: Part TwoMarch 22nd, 2011Hi All! This is Part Two of a 2-part series, so hopefully you read Part One and are ready to continue with learning more about article writing for brand building! Okay! So, you’ve outlined a list of article topics your target audience will benefit from, and you’ve written your first article. Now what? There are a wide variety of online article submission and distribution services available that operate in different ways and that serve different purposes. Here is a brief overview of the types that you’ll encounter. They will: Require you to pay a minimal fee, or not charge anything, to distribute your article online and will create a web page for your article that can be found in search results; or, they will have subscribers who pay a monthly fee to access fresh content (i.e. articles submitted by experts like you) and those people will use your article in their blogs, ezines, websites, publications or newsletters; or, the service will pay you a minimal fee if they approve your article and choose to offer it on their website for others to publish; or, they will charge you a minimal fee to distribute your articles to targeted outlets (not just distribute it online) interested in your topic matter. You can find examples of services that match the variety I just provided by performing online searches using phrases like: Free services to submit articles; online article submission; getting paid to write or submit articles; and services to distribute articles online. You will quickly see there are hundreds of options to get your article distributed and found by your target audience! It can be a bit overwhelming, so start by picking a few and try them out. Another option, if you have the budget, is to hire a VA (Virtual Assistant) or a freelance article submission expert, and they can do all of this for you. You can find people who can help you by posting a request on a service like eLance.com and you’ll receive responses from many individuals who offer this type of support. Plus, you can also find article ghostwriters on eLance.com who are reasonably priced! But, if you plan to get your articles out to the masses by yourself, here is a link to a compiled list of article submission services…it’s very comprehensive and many of them are FREE!!! But before I conclude this 2-part series, I’d like to share one more strategy you can implement for getting your articles distributed: Contact publications and blogs directly that reach your target audience. No matter what your area of expertise is, there are going to be tons of magazines, ezines, newsletters (print and online), websites, social media community websites, and blogs seeking content from outside authors. You can do online searches to find the ones who reach your target audience and then create a targeted hit-list to inquire if they accept guest articles. You will find that some of them will even have article submission guidelines available on their websites! If they find your topic ideas interesting, feel their audience will benefit from your information, and find your articles to be well-written, there’s a very good chance they will publish your content. And, even better, you will begin to establish a relationship with these targeted contacts and that can lead to their accepting your articles on a regular basis. This is a fabulous scenario because their audience will become more familiar with you and that is a key factor for building your topic expert brand! Cheers & Happy Marketing! Lisa How to Write Articles for Branding and Web Traffic: Part OneMarch 07th, 2011Hi All! A very powerful strategy for building your topic expert brand positioning, and for driving traffic to your website, is to write articles and submit them to online article distribution services. Some small business owners also choose to do this for additional income (because there are some article services and media that will pay for your articles), but many experts don’t do it for pay; they write articles for the 2 other key reasons I mentioned. In Part One of this 2-part series I’d like to outline 12 ways to make your articles compelling and how they can become significant traffic-drivers to your website. I’ll then conclude this 2-part series next week by providing you with a list of some popular online article submission and distribution services that you can use to get your articles distributed to the masses. 12 Ways to Create Articles for Brand Building: When you write interesting articles in your area of expertise, it immediately positions you as an expert in your field. It also gives you the opportunity to showcase your knowledge and this can attract clients to you, as well as attract media interviews for you. But, if you’re not a great writer, don’t panic! You can hire ghostwriters (inexpensively) who will write them for you, and you can simply provide them with the topics you think will benefit your target audience. However, regardless of whether you write the articles or someone does it for you, here are 12 tips for making them compelling and a valuable marketing tool for you:
Okay! Get started on creating a list of article topics that will interest your target audience and showcase your topic expert knowledge. And be sure to read Part Two of this series for services that can distribute them for you to obtain massive website traffic and readers! Cheers & Happy Marketing! Lisa How to Sell, or Make Your Free e-Book Available, on AmazonJanuary 28th, 2011Hi All! Recently, this question has been posed to me a lot: “I want to sell my e-book on Amazon, or I have a free e-book that I want to make available on Amazon. How do I do it?” So, I decided to write a quick blog post to answer this question for authors. This isn’t intended to give you the step-by-step instructions! It’s intended to give you the general info you need to get started: TIP ONE: Amazon’s Digital Text Platform (DTP) Service: This enables you to self-publish ebooks for Kindle downloads: https://dtp.amazon.com/mn/signin Note: This is for whether your ebook is free or you plan to sell it. It also has directions for getting your ISBN and provides that info once you’ve logged in to your account (IBSN info is also provided in the 2 article links below). Directions for log in/account set-up are provided on the link above. This page also provides info about Amazon’s DTP compensation program when you’re selling an ebook. Also, read this short “how to” article. It says that in order for your ebook to be SOLD on Amazon for download on a Kindle an ISBN IS REQUIRED: http://www.ehow.com/how_5740131_sell-ebook-amazon_s-kindle.html TIP TWO: Here’s a good “how to” article about creating and distributing your ebook through Amazon. It states this info is for whether your ebook is FREE or to be sold. According to this article, an ISBN number is NOT required for FREE ebooks on Amazon (but I’d get an ISBN for an ebook even if the ebook is free): http://www.ehow.com/how_4489551_sell-book-kindle-format.html TIP THREE: If you’d prefer NOT to do all of this yourself, here’s a turnkey service that will layout/format your ebooks, get your ISBN numbers, and set-up your ebook with major online retailers. They handle all of it for $149 per title (plus 15% commission of net per sale): http://www.ebookit.com/ Okay! That should take some of the mystery out of this process for you, and hopefully saved you time in researching the answers on your own. Good luck! Cheers & Happy Marketing! Lisa 7 Easy Steps to An Effective Marketing Strategy For 2011January 01st, 2011Hi All! The New Year is here…are you ready with a Marketing Plan and Strategy to enter 2011 organized, poised for revenue growth and career success? If you are, fabulous! However, if you’re like many of the new clients who hire me, you’re probably “hoping” 2011 will be better but don’t really have a plan to make it happen. You may even know your previous marketing efforts have been ineffective, but have no clue what to do to fix and improve them. Oftentimes, I find that small business owners, speakers, authors, coaches, consultants, etc. are good at what they do in their profession, but aren’t that great at marketing themselves, their businesses, and/or their products. They run in circles in a “reactive” mode (versus create a strategic plan) and then wonder why they are struggling to land new clients, sell books, secure speaking opportunities, or generate more income for their businesses through other avenues. If any of this resonates with you, keep reading! Here are 7 steps to help you create an effective Marketing Plan and Strategy for the New Year:
Sure, this 7 step process is a simplistic approach (there are some Marketing Plans that are much more detailed and complex), but you don’t need to make it complicated; that’s what can scare you from even trying to create a basic plan! I’ve helped clients outline an effective Marketing Plan in an hour, so trust me when I say this doesn’t have to be a drawn-out process. I don’t care whether your plan ends up being one-page or 50…just make sure you have some sort of strategic plan so you enter 2011 feeling more organized and in control of your new year! And here’s a link to a Marketing Plan software solution that can help you: Marketing Plan Pro. Cheers to a Prosperous New Year and Happy Marketing! Lisa Cool Service For Publishing A Book and Product DevelopmentDecember 15th, 2010Hi All! I’m certainly behind on my blogging the past couple of weeks. My Father has been very sick so I’ve been away from work quite a bit to be with him. The good news is that it looks like he’ll be released from the hospital in time for Christmas! Go, Dad, go!!! OK…onto the topic of this post…a question I get a lot is,”How do I publish a book (or develop products)??”. There are many ways to do this, and here’s one solution that’s worth looking into. And, no, they don’t know that I’m writing a blog post about them! So I’m not receiving anything from them for posting this. The service is called FastPencil.com. They are ideal for self-publishers of ANY type of book. BUT, if you don’t want to write a book, they also create products like: ebooks, small how-to guides, picture books, etc. And they can be developed in printed and electronic formats. Plus, they offer a turnkey solution where they’ll upload to all the major online retailers for you, AND provide distribution services (meaning they’ll print and ship the orders for you). Another cool thing is that they provide templates, so you can design and layout your own book, guide, booklet, ebook, etc. This can save you money on having to hire a graphic designer. AND, they even offer book writing software to make the process easier for you! I also noticed on their website that they offer a service called “Premiere”, which appears to be a publishing imprint service for established authors. That’s worth looking into more for publishing your future books. Here’s a brief blurb from the About Us page on their website: FastPencil is book publishing without the pain. The traditional book publishing process can take many months of effort and more money than most writers anticipate. It’s no wonder authors get discouraged. You shouldn’t have to ask anyone’s permission to write and publish your own book! We have removed the hurdles inherent in traditional book publishing by combining amazing advances in print on demand technology with a sophisticated online workflow system. While powerful technology makes it possible for anyone to publish a high-quality book, our collaboration capabilities make FastPencil the easiest, fastest, and most exciting way to write and publish. Regardless of the type of book they’re writing, most writers need feedback as they create. When authors have ready access to friends and collaborators, the writing and editing process is faster and easier. At any point in the writing process you can connect with like-minded people, share knowledge, chat, gather feedback from reviewers and editors, and collaborate with other authors, all without leaving FastPencil. OKAY! Take a look at their website for more info…I’m interested in using them for e-books and short guide development, so I’ll be learning more about them soon, too! Cheers & Happy Marketing! Lisa P.S. If you have used their service, please post a comment about your experience!
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