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Archive for the ‘Business Coaching’ Category

New Book, “Small Message, Big Impact” Worth Reading

June 03rd, 2011

Teri Sjodin's New Book Now on Amazon!

Hi All!

When I was offered an advanced reading copy of Teri Sjodin’s, new book, “Small Message, Big Impact: How to Put the Power of the Elevator Speech Effect to Work for You”, I quickly accepted. Why? Because it’s a great topic and one that I see many people struggle with.

In a nutshell, I have to say that Teri’s new book rocks! And you can now pick a copy because it became available on all major online book retailers, like Amazon, this week.

Here’s the scoop on why I highly recommend reading her book, and why I felt compelled to tell you about it:

  • For anyone who is responsible for selling ideas (to clients, co-workers or family members), or for anyone who sells products or services, or for anyone who conducts presentations, this book will improve your technique and effectiveness.
  • It’s straightforward, with no fluff, and it’s also a fun read. She has a very entertaining style so it’s not a typical “dry” how-to guide.

Here’s a snapshot of what you’ll learn:

  • How to incorporate new creative illustrations and bring your message to life.
  • How to build a compelling and persuasive case using six of the most consistently effective arguments in today’s market.
  • How to morph your elevator speech content and employ your best material in a variety of presentation opportunities, including the internet and social media platforms.
  • How to speak in your own authentic voice-it’s not only what you say, it’s how you say it.
  • This book includes outlines to help you craft your next talk, worksheets, a complete sample elevator speech, evaluation forms…and much more!

And it’s not just me giving the book great reviews. Business Guru, Harvey Mackay, author of the #1 New York Times bestseller, “Swim with the Sharks Without Being Eaten Alive”, as well as Selling Power Magazine and many others, have given it rave reviews, too.

Are you curious about Teri and why she is qualified to write a book on this topic? Here’s her brief bio: Terri L. Sjodin is the principal and founder of Sjodin Communications, a public speaking, sales training, and consulting firm. For over twenty years, Terri has served as a speaker and consultant to an impressive list of companies, industry associations, academic conferences, CEOs, and members of the United States Congress. She is also the author of “New Sales Speak: The 9 Biggest Sales Presentation Mistakes and How to Avoid Them” (Wiley).

Okay! Go get a copy! And thanks, again, to Kevin Small, an amazing Literary Agent, for offering me an advanced copy…also congrads to Teri on writing a great book!

Cheers & Happy Marketing,

Lisa

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How I’m Celebrating 2011 National Small Business Week

May 16th, 2011

Hi All!

This week, May 16-May 20, is National Small Business Week! It’s an annual event, mandated by the President of the United States, and was started in 1963 to pay tribute to all the small businesses across America each year (now totaling 27.2 million in 2011!).

Other quick factoids: More than half of Americans either own or work for a small business, and small businesses also create 60-80 percent of new jobs in the country…so we contribute to the economy big time!

And, because I coach and consult with small business owners, coaches, consultants, speakers and authors, and I see how much they struggle with their branding, marketing, PR, sales, book marketing, and/or social media strategies (prior to hiring me, of course!), I wanted to celebrate this annual event by providing you with a special offer to help your business succeed.

Special Offer Details:

– Receive a 15% discount on ANY consulting package that I offer. I provide a wide variety of package options ranging in cost so you are sure to find one that fits your budget!

– In addition to the special savings, I will also ADD one “bonus” consulting session to any package you choose!

– This is limited to the first 5 people who contact me by the end of this national event (by Friday, May 20th).

So if you are struggling with your branding, marketing, PR, social media, sales and/or book marketing efforts, contact me right away. I can also help you develop a “topic expert” personal brand platform to attract paid public speaking opportunities and media interviews…I help most of my clients with that!

Again, this is limited to 5 people and you need to contact me by May 20th. Just send me an email or give me a call and I will email you my complete Services & Options Overview Package. Contact info: Lisa@PromoteUGuru.com or call 408-340-8789.

Let’s get your brand, business and bottom-line booming in 2011!

Cheers & Happy Marketing!

Lisa

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Ten Tips for Effective Networking In-Person

April 23rd, 2011

Nowadays, most people seem to be solely focused on social networking online. And, yes, while I am a firm believer that social media communities, such as Twitter, Facebook and LinkedIn, are AMAZING tools for making connections and business building, I find that many clients I work with tend to forget about “the other” type of networking…attending industry mixers and professional association gatherings!

Quite honestly, I find that attending in-person networking events can typically yield me positive business results faster than online networking. Therefore, I make an effort to include in-person networking in my business-building mix. But, I also find that people are not that great at using their valuable in-person networking time wisely. So I often spend time coaching my clients on networking at events so that they are comfortable attending and get the most out of them.

That said, here are Ten Tips I recommend to make your in-person networking efforts a success:

  1. Show-up with your business cards! People often forget their cards, or only bring a few, and that’s embarrassing. Bring a good-sized stack with you so you don’t run out. Some people you meet may ask for several because they may know other people that need your product or services!
  2. Don’t be shy. Remember, everyone is there to meet new people, so you are all in the same boat. Find someone standing alone or a small group of people, walk up, extend your hand (for a FIRM shake), smile and introduce yourself. It’ll feel weird the first couple of times but people who network a lot are used to strangers approaching them. And if you say it’s your first time attending the mixer, they’ll normally want to help you meet other people.
  3. Practice your 30-second “personal infomercial” before you arrive. When someone asks what you do, be able to explain your business in 30 seconds or less. DO NOT bore people with a long sales pitch or a bumbling explanation about your small business.
  4. You should take an interest in the people you meet first. It’s common to blab on about yourself when you’re nervous, so make a conscious effort to ask people questions and LISTEN to what they share closely.
  5. Depending on the length of the mixer, try not to spend more than 5-10 minutes with each person. You’re there to meet people! Now if you’re really enjoying yourself with someone, and/or you’re talking to what may be a potential client, maybe spend a bit more time. BUT, KEEP IN MIND, they may want to be moving on to meet more people, too, so don’t monopolize their time. They might be too shy to excuse themselves, so be mindful of time, and watch their eyes and body language!
  6. If alcohol is being served, don’t overdo it. I’ve seen quite a few people start the evening making a great impression and then, after a few drinks, it spirals downhill.
  7. Make a lot of eye contact with people and smile! It’s all about human contact, and smiling will draw people to you. Yet when most people get nervous they sit on the sidelines and hope people will come to them. A genuine, warm smile will relax people you meet and will make connecting with you more inviting.
  8. Practice being a good conversationalist. Rather than just talk about you and your company (or theirs), have a few interesting questions memorized, and ask about kids, travel, previous jobs, pets, sports, current events, etc. Also, by really listening to people (which many people aren’t great at!) questions will come up naturally that you can ask to keep the conversation going. And, personally, I avoid topics around religion and politics.
  9. If someone approaches a group you’re talking to…immediately extend your hand, smile, and make them feel welcome. 
  10.  Send a hand written follow-up note to all the people you meet (mail them within 1-2 days). The immediate thought is to send e-mail, but a good ‘ol fashioned “Nice meeting you” thank you card, sent via snail mail, makes a BIG impression on people…because people rarely send them nowadays!

Okay, now find some good association mixers and industry events in your area, and try to attend at least 1-2 per month. There is a very good chance you’ll reap the benefits of your networking efforts quickly, such as: See your connection database grow quickly; find new opportunities otherwise missed; and attract new clients to generate more income!

And, here’s a great quote I’ll leave you with on this topic (but I can’t remember who said it): Take your offline contacts online, and your online contacts offline…I think that’s great advice.

And if you have a helpful networking tip to share, please share it!

Cheers & Happy Marketing!

Lisa

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How to Write Articles for Branding and Web Traffic: Part Two

March 22nd, 2011

Hi All!

This is Part Two of a 2-part series, so hopefully you read Part One and are ready to continue with learning more about article writing for brand building!

Okay! So, you’ve outlined a list of article topics your target audience will benefit from, and you’ve written your first article. Now what? There are a wide variety of online article submission and distribution services available that operate in different ways and that serve different purposes.

Here is a brief overview of the types that you’ll encounter. They will: Require you to pay a minimal fee, or not charge anything, to distribute your article online and will create a web page for your article that can be found in search results; or, they will have subscribers who pay a monthly fee to access fresh content (i.e. articles submitted by experts like you) and those people will use your article in their blogs, ezines, websites, publications or newsletters; or, the service will pay you a minimal fee if they approve your article and choose to offer it on their website for others to publish;  or, they will charge you a minimal fee to distribute your articles to targeted outlets (not just distribute it online) interested in your topic matter.

You can find examples of services that match the variety I just provided by performing online searches using phrases like: Free services to submit articles; online article submission; getting paid to write or submit articles; and services to distribute articles online.

You will quickly see there are hundreds of options to get your article distributed and found by your target audience! It can be a bit overwhelming, so start by picking a few and try them out.

Another option, if you have the budget, is to hire a VA (Virtual Assistant) or a freelance article submission expert, and they can do all of this for you. You can find people who can help you by posting a request on a service like eLance.com and you’ll receive responses from many individuals who offer this type of support. Plus, you can also find article ghostwriters on eLance.com who are reasonably priced!

But, if you plan to get your articles out to the masses by yourself, here is a link to a compiled list of article submission services…it’s very comprehensive and many of them are FREE!!!

But before I conclude this 2-part series, I’d like to share one more strategy you can implement for getting your articles distributed: Contact publications and blogs directly that reach your target audience. No matter what your area of expertise is, there are going to be tons of magazines, ezines, newsletters (print and online), websites, social media community websites, and blogs seeking content from outside authors.

You can do online searches to find the ones who reach your target audience and then create a targeted hit-list to inquire if they accept guest articles. You will find that some of them will even have article submission guidelines available on their websites!

If they find your topic ideas interesting, feel their audience will benefit from your information, and find your articles to be well-written, there’s a very good chance they will publish your content.

And, even better, you will begin to establish a relationship with these targeted contacts and that can lead to their accepting your articles on a regular basis. This is a fabulous scenario because their audience will become more familiar with you and that is a key factor for building your topic expert brand!

Cheers & Happy Marketing!

Lisa

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Business Building Tools for Coaches and Consultants

February 11th, 2011

Hi All!

Many of my clients are coaches or consultants, and they hire me because they are struggling with growing their practices and generating more income. And, some of them are also authors who have written a book to help increase their notoriety as an expert so they need my help with their branding and book marketing, too.

If you can relate to any of that, and you are a coach or consultant, I recommend checking out these (2) FREE tools, created by my colleague, Kathleen Gage. Kathleen is an online marketing expert and has helped many coaches and consultants increase their income by becoming more savvy about using the internet as a key marketing and sales tool for growing their practices.

Here are the 2 FREE Products she is offering:

1. SPECIAL REPORT: What You Need to Know to Start & Build Your Coaching or Consulting Business

Again, it’s free and NO OPT-IN is required! Simply click here to receive this info-packed pdf!

2. 3-PART VIDEO SERIES: Build a Successful Coaching and Consulting Business

This is ALSO FREE, and simply click here to access the videos!

And, if you’re really serious about ramping your practice, be sure to check out the New Horizon’s Telesummit! 12 Experts (one is me!) will be conducting sessions loaded with advice and strategies all about how to grow your coaching and consulting business. Here is a snapshot of what you’ll learn by attending this event:

– Attract higher-paying clients
– Develop multiple streams of revenue
– Have the choice to work face to face or virtually
– Gain massive visibility and credibility
– Become and expert at social media
– Be viewed as an industry expert
– Develop a sustainable business
– Convert prospects to paying clients
– Create money-making products to sell to clients

There are several different registration options, ranging in price, so you’re bound to find one that works with your budget! And the event is VIA PHONE, so you can attend from anywhere on your phone.

The New Horizons Telesummit is February 23rd and 24th, so CLICK HERE for details!

Cheers & Happy Marketing!

Lisa

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4 Steps to Leveraging Other People’s Audiences for Big Exposure

January 14th, 2011

Hi All!

I saw the following blog post on ByBloggers.net (an amazing resource for learning effective strategies to create and market digital products), and received permission from them, and the article’s author, to share it here. It’s loaded with great information to help you expand your brand to the followers of other bloggers and online broadcasters (ie: People with podcast shows) who have large audiences.

No need for me to go on about this topic…author, Mike Tiojanco, does a fine job on his own! But before you dive into his info-packed article, here’s some info about Mike: He is an entrepreneur, blogger, and partner at BlogcastFM Premium. In January, he is launching his new project, 8 Hour Rebellion, aimed at helping people break out of the 9-5 and live a life free from the chains of an office desk (so he can spend more time with his wife, two kids, and Xbox360). And you can follow him on twitter: @mtio.

So, without further delay…here is what Mike has to say about:

Leveraging Other People’s Audiences

Most entrepreneurs are familiar with the concept of using leverage to make money.

Use other people’s time (OPT) or, more commonly, other people’s money (OPM) to push your business.

However, when I launched a membership site, it wasn’t OPT or OPM that made it a success.

It was OPA. Other People’s Audiences.

Anatomy of a Partnership

Last November, I helped launch BlogcastFM Premium – a membership site that helps people take their blogs to the next level.

None of that would have happened without a partnership between myself and the BlogcastFM founders, Srini Rao and Sid Savara.

Let’s go step-by-step through the partnership/joint venture (JV) process as I experienced it:

1. Build Your Network

Way back in February I heard about a new podcast series that was launching – BlogcastFM. I had been reading Sid’s personal development blog and following him on twitter. I was just starting my own blog at the time, so the podcast content was perfect for me.

I ended up following Srini on twitter and reading his blog.

A couple posts into my blog I shot him an email asking him to take a look. He was kind enough to take few minutes to check it out and give me some feedback.

I kept in contact with him via twitter, and eventually pitched him on my very first guest post.

At the time I had no clue that these initial contacts would turn into a partnership, but at the time I was just looking to connect with people who were doing what I wanted to be doing.

The takeaway: Work on building your network early and often. Many successful bloggers advise that you spend 50% of your time writing content and 50% of your time networking.

2. Listen to People’s Needs

Like I mentioned before, I am a devoted listener of BlogcastFM.

I listen to just about every episode the day it comes out, sometimes more than once (I’ve got a 45 min. commute).

After listening to that many episodes, a common theme appeared.

In just about every episode, Srini commented, “If I could put into action the ideas I get from every interview, my blog would be way more successful than it is.”

So even Srini, the host of the podcast… the interviewer himself… needed help pulling the best tips out of every interview and figuring out how to implement them.

Surely their audience was having the same issues.

I could help with that.

The Takeaway: Find something that someone’s audience needs that the blogger doesn’t have time to create (or has no interest in creating).

Dave Navarro did this with Naomi Dunford’s audience.

Her audience at ittybiz.com consists of small online business owners. She offers marketing and business development advice – a lot of which is focused on creating ebooks and other digital products. However, her material didn’t really focus on how to launch the ebook once it was created – Dave’s specialty.

Before partnering on “How to Launch the **** of Your eBook,” Dave Navarro was mostly unknown. It was the partnership with Naomi that put him on the map.

3. Pitch the Idea

Back in September, I approached them with an idea for the product – a membership site offering action worksheets for each of their 100+ interviews on BlogcastFM.

They said yes.

I think what really put them over the edge is that I provided a sample of the product – an action worksheet for the interview with Sean Ogle.

This let them see exactly what I had in mind, as opposed to an abstract description in an email.

The Takeaway: Don’t be afraid to pitch the idea. After my pitch, the feedback the guys gave to me was that this was something they really wanted to create for their audience, but they didn’t have the time to do it themselves. Worst case scenario, they pass, but now you’re really on their radar.

The last step:

4. Make Them Love You.

This is something I’m still working on, and will continue to work on as long as BlogcastFM is around.

Do the best work you can.

Make them feel lucky to have you on their team.

Remember, your work is a reflection on their reputation.

The Takeaway: After someone says yes, provide the best work you can so that they feel that the partnership was the best business decision they ever made.

Like I said, I’m still working on this one. I had some family issues that prevented me from doing this over the past month or so, but you better believe I’m going to work my tail off showing them that this was the right decision for them.

That said, I’ve got some interviews to listen to and some worksheets to create…

BIG thanks to Mike, and to Jonathan, founder of ByBloggers.net, for allowing me to share this! GREAT ADVICE and useful info!

Cheers & Happy Marketing!

Lisa

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7 Easy Steps to An Effective Marketing Strategy For 2011

January 01st, 2011

Hi All!

The New Year is here…are you ready with a Marketing Plan and Strategy to enter 2011 organized, poised for revenue growth and career success? If you are, fabulous!

However, if you’re like many of the new clients who hire me, you’re probably “hoping” 2011 will be better but don’t really have a plan to make it happen. You may even know your previous marketing efforts have been ineffective, but have no clue what to do to fix and improve them.

Oftentimes, I find that small business owners, speakers, authors, coaches, consultants, etc. are good at what they do in their profession, but aren’t that great at marketing themselves, their businesses, and/or their products. They run in circles in a “reactive” mode (versus create a strategic plan) and then wonder why they are struggling to land new clients, sell books, secure speaking opportunities, or generate more income for their businesses through other avenues.

If any of this resonates with you, keep reading!

Here are 7 steps to help you create an effective Marketing Plan and Strategy for the New Year:

  1. It’s time to really research your target audience. Do you really know what your customers and potential customers want? Do you have a profile that describes your “ideal” customer/client? Or, perhaps you want to expand out of your current target audience and find new types of clients. For example, maybe you’re a Coach or Consultant and want to start attracting clients who are willing to pay higher fees for your services. Do you know “who” they are and where to reach them? You can’t effectively market to them if you don’t know all of this important information first!
  2. Research your competition. Sure, this may sound like common sense but many small business owners don’t take the time to do this. What do your competitors offer? What do they charge? What products or services do they offer that you don’t? What types of marketing strategies are they using that could also benefit your business? Not only is it good to know what they’re offering and their pricing, but you can get fresh ideas for marketing your business by learning from their strategies.
  3. Focus on what makes you “unique”. Back in college when I was an Advertising Major, one of the key phrases mentioned in my classes a lot was “Unique Selling Proposition” (USP). It’s still a key phrase and used by major Ad Agencies a lot when working with a new client. What’s your USP? Great, you’re a CPA, lawyer, landscaper, speaker or executive coach…but so are many other people! So, what makes YOU different? Find your USP, focus on it in your branding and marketing communications, and “own” it. Making yourself different from all the other people who offer what you do can be the difference between struggling or excelling this year.
  4. Outline your marketing goals. You can’t create an overall strategy if you don’t know what you want your marketing efforts to accomplish! You want to write down specific goals, such as: Secure 2 paid speaking engagements per month; land 4 new clients per month; get 75 new subscribers each month for my e-newsletter; or attract more targeted fans on my Fan Page and get 100 new “likes” per month. These types of targeted goals will enable you to start thinking about “how” to accomplish them…and this leads to determining the strategies, messaging offers, and marketing mix you’ll use.
  5. Determine your marketing mix. Once you’ve determined who your target audience is, what makes them tick, where you can find them, what your competition is doing, and what your USP is, you can develop your strategy for reaching your marketing goals. Create a list of 3-6 strategies, ranging from email, social media, sales calls, direct mail, online services, speaking at events where your audience attends, writing articles, PR, finding strategic partners, etc. Don’t feel like you have to use everything! Pick a few, focus on them, and implement them.
  6. Develop your plan. Once you’ve determined the mix of tools you’ll use, you can focus on implementation, messaging, frequency, budget, etc…this becomes your actual Marketing Plan! Work backwards from your goals, and chart your map for the year…what will you be doing each day, month and quarter to reach your goals using the mix of tools you determined? Example: You want to do eblasts. How many per month and what will you send? You want to speak at association events to reach potential clients. But what are the associations and what is the presentation topic you’ll pitch them? You want more “likes” on your Fan Page. Will you develop more strategic partners to help you achieve this? Run ads on Facebook? And if you decide to run ads, what is your budget and what will your ad say? You have to write your Marketing Plan so you have a direction!
  7. Evaluate, measure and assess regularly. Marketing Plans are not set in stone! You can change a strategy in your plan if it’s not working well. You have to! But you can’t even get to the point of “being strategic” about your strategies if you don’t start with a plan and monitor the results.

Sure, this 7 step process is a simplistic approach (there are some Marketing Plans that are much more detailed and complex), but you don’t need to make it complicated; that’s what can scare you from even trying to create a basic plan! I’ve helped clients outline an effective Marketing Plan in an hour, so trust me when I say this doesn’t have to be a drawn-out process.

I don’t care whether your plan ends up being one-page or 50…just make sure you have some sort of strategic plan so you enter 2011 feeling more organized and in control of your new year! And here’s a link to a Marketing Plan software solution that can help you: Marketing Plan Pro.

Cheers to a Prosperous New Year and Happy Marketing!

Lisa

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7 Business Coaching Tips You Can’t Afford to Neglect

October 24th, 2010

Hi All!

Over the past 20+ years, I have presented to, met with, mentored, coached and observed hundreds (probably thousands) of businesspeople. And I am still always amazed at the lack of professionalism many of them display.

Highly successful small business owners strive to be perceived in the highest regard by prospects, clients, colleagues, vendors and employees. And as a certified Success Coach, I see many of my clients struggle because they neglect these tips. Sure, some of these may come naturally to you, but there may be one or two that will benefit your business building efforts. I hope so!

7 Business coaching TIPS You Can’t Afford to Neglect:

1. Be prepared and do your homework. If you tell a client or prospect you’ll have info to them (e.g. a proposal) by a certain day/time, do it. And prior to meeting, have all of your information organized and review it carefully so that you can easily explain it to them.

Note: I have personally had people pitch me (for things like insurance plans, printing services, etc.), and they were a mess. Things like: Their information was incomplete, they were late to the meeting, they spelled my name wrong on the proposal, they didn’t present the info I asked for, typos in the doc, etc.

Why would I invest my money in someone like that?

2. Each morning start by determining the most difficult task facing you, and do it first. Is it making follow-up calls to prospects? Asking clients for referrals? Putting together a complex proposal for a prospect? Whatever it is, do it FIRST! It gives you an edge over the competition…chances are they are avoiding the task! And if it’s a task that will benefit a hot prospect (or client) you will impress them with your initiative and speediness.

3. Don’t be late for phone or in-person appointments. It tells the prospect or client you do not value or respect their time. Successful business owners arrive to in-person meetings 10-15 minutes early and use the time to “get grounded” for the meeting. Also, this time cushion comes in handy if you get lost trying to reach your destination. It always sounds really unprofessional when you’re late and you say, “I’m sorry. I got lost.” The time cushion (normally) gives you enough time to find your way and still arrive on time. Being 15 minutes early for an in-person meeting is WAY better than being 15 minutes late!

4. Never pull a “no show”. If you cannot make an in-person or phone appointment, call the person BEFORE (not after the time) and reschedule. A good friend of mine works for a loan leads company. They screen people looking for a loan, determine the “hot leads”, and then schedule a meeting/phone appointment WITH A LOAN AGENT (the loan agents pays for these pre-screened leads).

She told me that loan agents blow-off these prescheduled meetings all the time! Can you even believe that??? Here are qualified leads that the loan agent is paying the lead service for, and he/she basically throws the hot lead away by pulling a no-show! This flaky behavior costs these loan agents thousands of dollars in commission… money that could have been theirs (not to mention all the referral business they lost)!

5. Successful business owners act confident (NOT cocky!). Here’s a simple concept that I see many business owners neglect: BEING NICE! You don’t need to be a tyrant to succeed. Be genuine, be kind and be caring.

Note: When I owned my ad agency for 20 years, I sometimes had client contacts that were junior-level marketing coordinators and they went on to become VP’s of Marketing. If I had been rude to them when they were “junior”, they wouldn’t have kept hiring my firm as they climbed the ladder.

By being nice and sincere, I not only received millions of dollars in business (and referrals) from them over the years, but they also grew to become great friends of mine.

6. Successful business owners greet people with a firm handshake. There is nothing worse than a weak, limp handshake. It irritates me to no end. When you greet someone, immediately extend your hand, offer a firm (not crushing!) handshake, smile and make eye contact. Successful business owners make people feel comfortable and build trust right away through their confident, friendly greetings!

Note: I have actually made my clients practice this. If they had a wimpy handshake, I fixed it!

7. Being organized is BIG amongst successful business owners. You must be able to keep your client/prospect files organized and your schedule organized. Successful business owners use a schedule book or electronic device (e.g. PDA) to keep track of appointments, phone calls, follow-up, to-do lists, etc. If you are scattered and disorganized, you will be less effective and sell less. And you are more apt to make mistakes. Good luck getting repeat business or referrals from a client if you miss a critical deadline or constantly have to apologize because YOU keep losing or forgetting things!

Note: There are VERY successful people who are totally disorganized, but they have a personal assistant that keeps them on-track. However if you can’t afford an assistant, then it’s UP TO YOU to create a system! You can even hire an expert to create a process for you. Someone I highly recommend is Stacey Vulakh, a Time Management Expert & Coach. She helps her clients create a time management system, customized for their needs, so that they are more effective and productive – personally and professionally.

Yes, hiring someone like Stacey will cost you money, but it will cost you more money in the long run without an organized system!

Okay! There are your 7 tips…please don’t neglect ANY of them!

Cheers & Happy Marketing!

Lisa

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8 Proven Strategies to Deliver A Successful Presentation

October 11th, 2010

Hi All!

As a professional speaker, I do a lot of in-person presentations. And they range from workshops to seminars to keynote speeches. Also, because I owned my ad agency for 20 years, I’ve done hundreds of sales presentations pitching propects. But whether you do presentations as a “speaker”, or as a salesperson to land new clients for your business, you will benefit from these 8 tips…so let’s get started!

Here are my 8 strategies:

1. Prepare…a lot! This may sound like common sense, but unfortunately it’s not common practice. I’m typically booked anywhere from 1-3 months in advance (sometimes more) for the speaking engagements I do. And I use that lead-time wisely! The more prepared I am, the more confident I am, and the more confident I am the better I “perform”. Lack-of-preparation is the kiss of death for being able to deliver a killer presentation. I have some consulting clients who prepare the night before and then wonder why their presentation was a flop. Just because you know your info/topic, doesn’t mean you can just wing it (successfully). Map out your entire presentation and take time to add in interesting things into the PowerPoint (video clips, cartoons, pics, etc.). And know your flow and timing!

2. Don’t Read. I always present with a notes outline, but I don’t “read” it. I use it to refer to and I have my main “content” in my head. I had a client who actually put a majority of her content on her slides and then proceeded to pretty much read them for a one-hour seminar. Problems: Her back was to the audience a lot as she looked at the screen; the font size on her slides was TINY; and it was boring and distracting for the audience. I had asked her to send me her slide deck BEFORE the presentation and she didn’t. BIG mistake. Needless to say I helped her re-do the whole thing, and provided her with some basic training for her next seminar gig, and that one went MUCH better!

3. Smile. It makes people immediately feel at ease. NOT some toothy, fake smile­; a nice, honest, pleasant smile. And smile a lot during your presentation. People will react warmly (most people) and you will build a nice rapport quickly.

4. If you get “I’m bored” signals from your audience, DO SOMETHING! Don’t just break a nervous sweat and continue babbling on. Ask a question! Take a break! Get more animated! Increase your energy level! Speak a little more loudly! Ask a trivia question and give a prize! This is why it is SO IMPORTANT to be “dialed-in” to your audience (even if it’s one person) instead of being “all about you” and your presentation. Every presentation you do is about THEM, not you.

5. Use humor. In Ed McMahon’s book, Superselling, he states (3) facts when it comes to sales:

  • We tend to buy from someone we trust.
  • We tend to trust someone we like.
  • We tend to trust someone who makes us laugh.

His overall conclusion? You can be a more effective and successful presenter by using humor in your presentations. Do I mean become a stand-up comic? No. Do what is comfortable for you. But have some funny short stories or one-liners that pertain to the presentation…something!

If you are not a naturally “witty, funny” person, this will take some work, but don’t panic! Simply consider hiring someone for a few hours to help you improve your presentation with some “fun” visuals (cartoons or video clips) or verbal communication. This person doesn’t have to be a comedy writer, but perhaps employees, friends, family, etc. A few simple, funny elements or comments can go a long way! The top sales trainers and presentation pros recommend it, so consider it!

6. Always let people know at the beginning of the presentations the steps you’ll be taking them through. Example: “Today we’re going to discuss 3 steps to help you build your brand. Each step will have an exercise that you’ll do as a group, and after each one we’ll have a discussion, followed by a 5-minute break. Then the last 30-minutes of the workshop will be for Q & A.” This is a good tactic to immediately establish “control” of the presentation (which you want) and to set audience expectations.

7. Create a Great Slide Deck: Studies done by major University’s have proven that people who use colorful, impressive visuals (don’t overdue it!) in their presentations are more likely to get favorable results. Don’t know how or don’t have the talent? Hire a graphic designer for a few hours to help you. For a minimal amount, you can have a great looking PPT presentation…that you can keep using!

8. Have all your electronic accessories prepared and tested. That may sound obvious but many people really blow it here. If you present using PowerPoint and will use your own laptop (and projector) make sure your computer is charged and that you have several extension cords of different lengths (for the computer AND projector).

There have been many people who couldn’t do their presentations (effectively) because their computer wasn’t charged, or their laptop power cord(s) was too short to reach the outlets, or the cord was too short to run the projector.

5 BASIC Lifesavers:

  • Buy a 3-prong outlet converter that can change a 2-prong outlet into a 3-prong. Many people (yours truly) have arrived to presentations only to realize the conference room outlets can’t handle a 3-prong cord!
  • Carry a spare bulb for your projector. I’ve seen them burn-out in the middle of presentations and you WILL look like a total pro if you have a spare!
  • Carry 2-3 extension cords in your computer bag.
  • Bring your presentation on a flash drive in case you end-up having to load it onto a different laptop.
  • Bring your own “clicker”. I’ve gone to big events where they handled all the A/V but didn’t have a clicker for me to progress my slides. I never travel to a speaking engagement without my own laptop, clicker, and a back-up of my presentation on a flash drive. And if I need to use my projector (this is rare), I also bring the projector back-up supplies listed above.

Sound like a lot of stuff to carry? Well I’d rather show-up with a larger computer case on rollers (like a small travel bag) than a smaller briefcase without emergency resources. If you run into any of the issues mentioned above, your audience, and/or the client who hired you, will be VERY impressed by your preparedness…versus annoyed by your lack thereof.

Okay! There are your 8 strategies to deliver a successful presentation…good luck and knock ’em dead!

Cheers & Happy Marketing!

Lisa

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Interview With Author and Expert on How to Work Less And Do More

September 21st, 2010

Hi All!

Stever Robbins has just released his new book, Get-It-Done Guy’s 9 Steps to Work Less and Do More. It is a playful, yet serious guide to working less and doing more. In other words, creating a more productive life. Yes, it’s about getting more done at work. It’s also about getting more done in life. It lays out nine skills that apply anywhere you want to get greater results with less work. Sounds good to me!!

And here is an interview with Stever loaded with tips and insights you’re sure to benefit from:

1. Why do we procrastinate?

What are some simple tips for beating procrastination? Thinking causes procrastination. No, really. We build up tasks in our mind, thinking they’ll be huge, unachievable,or unpleasant. The remedy is to stop thinking and just start acting. Your brain will still get in your way, however. While you’re filling out your procrastinated expense reports, your brain will distract you with worries that you’re making no progress on the novel you’ve been procrastinating.

As I mention in my book, you can make your brain happy by speed-dating your tasks. List what you’re procrastinating. Start at the top and work on each task for exactly five minutes, then move to the next task. Use a timer to be precise. When you’re done, take a 5-10 minute break and do it again. Five minutes is short; your brain will let you do it. Since you’re hitting several of your procrastinated tasks, your brain knows you’ll get to your other tasks just five minutes from now. It frees you to focus completely on the task in front of you, yet guarantees you’ll go on to make progress on everything that’s important.


2.
Your career background includes a lot of technology companies, but Step 3 of your 9 Steps to Work Less and Do More is called “Conquer Technology”.  Why doesn’t technology automatically make us more productive?  How can we use it to become more productive?

Don’t get me wrong; some technology really delivers on its promise. But often, technology saves effort in one place while adding effort in others. For example, each new gadget packs more capability into each device. What makes it attractive and fun also makes it distracting and kills our productivity.

Technology is a tool, nothing more, and nothing less. When a carpenter uses a screwdriver, she picks it up, uses it, and puts it down again. That’s how you use tools. Treat your technology the same way. Instead of being married to it everywhere you go, divorce your technology. Have it around, just not in front of you. Do your thinking on paper. Decide what you need to do. Then get out the tools to do it. If you need to do something on computer—like send email—get up, walk over to your computer, open the email program, send the email, close the program, and walk back to your main work area. By keeping each task distinct, you’ll learn to use your computer as a tool. Instead of being a distraction, it becomes a superb way of amplifying your focus. In that Step 3 of the book, I explained how I evaluate all of my gadgets to make sure they are delivering on their work-less-do-more promise; I suggest everyone do the as me.

3. Does being organized automatically mean you’re getting more done?

Being organized means you have a place for everything and everything goes in its place. When you’re disorganized, everything you do has the added burden of your having to search for the tools need to do it. For example, when you’re disorganized, writing a Thank You card is an adventure. You have to brave your Supply Pile. You hunt for 5 minutes to find the crumpled paper bag where you stuffed those Thank You cards. You start writing … only to find you’re out of stamps. A 10-minute trip to the Post Office, later your cards are ready to go. If you’re organized, you get out your Thank You cards and stamps. You write the Thank You card, stamp the envelope, and toss it in mailbox. Elapsed time: 30 seconds, instead of 15 minutes and 30 seconds.

If you use the 15 minutes you saved to get more done, then being organized helps you get more done in the same amount of time. Otherwise, you’re getting the same done in less time, freeing up the extra time to do something awesome. Like eat Oreo Ice Cream Cake. That’s one way being physically organized can help you be more productive. I also offer advice on how to organize your days and brain better in the book too.

4.
In your book, you recommend people not consider all their options.  How can this help someone get more done?

We love choice! We believe more choice means more happiness and more movement towards our goals! The research on choice refutes this, however. Give us more than two or three choices and we become less likely to act and more likely to regret any choice we take.
In daily life, this means too many options stalls us, and we end up less happy with our choices. We make and re-make our decisions until we’ve spent more time and money making the decision than the decision is actually worth.

By limiting our options, we limit the research needed for the choice, and we’re more likely to keep moving forward. My example is buying a digital camera. I’ve needed one for three years now, but there are too many to choose from. If I simply limit my options to the first ten cameras that appear on the Consumer Reports web site, the decision becomes much easier. Will I get the best camera possible? Probably not. But I will get a camera and start doing the photography I need to get done. Without limiting my choices, I stay paralyzed and stressed.

5. Leverage is usually a term applied to finance?  The final step of your 9 Steps to Work Less and Do More is called “Leverage”. What do you mean when you use the term?

Leverage is a physics term. A lever is a simple machine. You put in a small force on the long end of a lever and get a strong force out. In finance, leverage means using a small amount of your own money to borrow a much greater amount, so you get huge financial effects using only a small amount of money.

In Get-it-Done Guy’s 9 Steps to Work Less and Do More, I use leverage to mean doing a small amount of work and getting a huge result. Choose ways of working where you work less and get outsized results. For example, most of us scribble down a to-do list as a way of keeping track of what we have to do today. You can get leverage by jotting down that list in a format that someone else can understand. Then you can hire an assistant, give them your old to-do lists, and they can hit the ground running. You are doing a little more work by writing neater and maybe elaborating each item a bit. Your return is immense, though, because your to-do list enables you to free up time by delegating.

6. What is an action day?  Shouldn’t every day be an action day?

An action day is one of my favorite tips in the book and a great way to get things done while bonding with a friend. Call a friend who wants to have a super-productive day. Get together in person or by phone, each bringing a list of things you want to get done. Commit to making progress and start working. Check in at the top of each hour, report your last hour’s progress, and declare your next hour’s plan. Your promise to each other gets you started, and the hourly check-ins keep you on track. I find in-person or phone works best for action days.

Every day can be an action day if you have people willing to play. I wrote the final draft of my book by holding five action days a week. The action days kept me going through the rough patches, and a couple of the regular attendees became friends! An action day is pretty intense, though, and I found that two each week was a good number.

I hold regular action days. If you’d like to be on the announcement list, visit http://www.SteverRobbins.com/actiondays. I send out announcements of new action days once or twice a month.

7. What is the biggest hindrance to your personal productivity?  How do you deal with it?

The internet. The web and email are a large part of my job, and they’re both distraction machines. The moment I open an email or visit a web site to do research, I risk hours of distraction. Its siren song is extremely seductive and hard to resist…

My solution is to divorce my technology as I described earlier. Rather than thinking of my computer as “my computer,” I think of it as a different tools, depending on my task. Sometimes it’s my typewriter, sometimes it’s my reference book, and sometimes it’s my newspaper. When I think of it in terms of the tool I need at the moment, it helps me stay focused on the current task.

… and when that fails, I use a freeware program called Freedom on my Mac to shut down my internet connection for a couple of hours.

8. If a person can make just one change to make themselves more productive, what would you recommend they change?

Definitely Step 1, which is Live on Purpose. Regularly stop and ask yourself why you’re doing what you’re doing. Then make sure what you’re doing is really the best way to reach that goal. I do this a dozen times a day. “Why am I surfing Facebook?” “I dunno. Habit.” “Ok, self, get back to work!”

Living on Purpose goes far beyond your moment-to-moment tasks, however. I used to go to four or five business conferences each year. Why? “I’m doing important business development,” was my answer. Year, right. When reviewing my client list, I realized not a single clienthad come from attending a conference. My clients had only come from my public speaking at conferences. Now, I only attend conferences where I’m speaking, or if there’s some other compelling reason to be there.

9. You recommend that people schedule interruptions. How is this possible?

You schedule interruptions by setting aside a time block each day for dealing with interruptions. If you’re interrupted, quickly decide if it’s a show-stopping emergency. If not, jot it down on your “Interruptions” list. Wait until your scheduled interruption time and work on it then. If Bernice drops by, asking you to review a memo she’s written, just say, “I would be happy to. I’m busy right now. How about if I get back to you a little after 4 p.m.?” When your interruption time arrives, her memo will be on your list and you can handle it then. Often if the interruption is someone with a problem, they’ll solve it themselves when you make yourself their convenient rescue service.

Interruptions will take your time one way or another. If you schedule them, at least you can get work done in the meantime.

Thanks, Stever! Great information and a truly terrific book.

Cheers & Happy Marketing!

Lisa

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