Archive for the ‘social media’ CategoryWhy Not Understanding Social Media Etiquette is Impacting Your EffortsJanuary 11th, 2012Hi All! Back in 2012 I wrote a blog post entitled “Do You Suffer from Social ‘Me’dia Syndrome?”. It was picked up by tons of other blogs and also led to my being asked to write variations of it for several online business communities and magazines. I bring this up because yesterday I spoke to a good friend of mine who was asking me about Social Media tips. After my chat with her I realized that it was a good time to revisit this topic in 2012. Why? Because MANY people are still clueless about proper Social Media etiquette! Here’s the deal…you have to participate to make it work for you. If you make it all “about you”, you’ve lost the entire essence of what Social Media is about! I find that many new clients who come to me are not getting much out of their Social Media and online marketing efforts because they’ve forgotten ONE little detail…they forgot about the word “social” in their Social Media strategy. Here are a few tips that will quickly illustrate my point: 1. Comment on other peoples’ blog posts. If you have a blog and want people to comment on your posts, you have to comment on OTHER peoples’ blog posts to start generating traffic to yours. It’s simple: If you read a blog post you like or have an opinion on, don’t just “keep it to yourself”. POST A COMMENT! 2. Retweet other peoples’ tweets: If you like a tweet from someone else, take a split second to click on the retweet button to share it with your followers. That’s why the retweet icon exists! To SHARE info with everyone and help cross-promote each other to help increase awareness for other people. It’s amazing how much more tweet-love and traffic you’ll get if you retweet, reply and comment on other peoples’ tweets. AGAIN…it’s part of being “social” in tweet-ville…and it’s part of Social Media etiquette! 3. Comment or Like other peoples’ posts on Facebook or in LinkedIn Groups: If you want more people to comment and/or click on the “like” button on your Fan Page or Profile posts, then do it more for other people! It takes less than one second to click “like” under someone’s post and sometimes just a couple of seconds to write a comment. Again, if you see a post that you like or find interesting, rather than just THINK to yourself, “That’s funny!” or “That’s cool!” or “That’s interesting!” or “That’s really helpful info!”, move your cursor up to the word “like” under it and simply click. Or type a short comment to acknowledge what that person posted! This may all sounds like common sense BUT it’s NOT common practice…which is why millions of social media hobbyists and small business owners are involved in Social Media but frustrated with it. They constantly just focus on posting stuff about THEM, their businesses, their products or events, their books, their families, their vacations, their kids, the songs they like, food they like to eat, etc., but they rarely take the time to acknowledge what other people post and share online. So…here’s my challenge to YOU: If any of this describes how YOU participate in the world of Social Media, make “improve my Social Media etiquette in 2012″ one of YOUR resolutions in the new year! You’ll be pleased with the results and will truly be participating the way the world of Social Media was intended! Cheers & Happy Marketing! Lisa  How One Author’s Self Published Book Became a Best SellerDecember 10th, 2011Hi All! Many of my clients are authors, or aspiring authors, who self publish their books or who have gotten traditional publishing deals. But regardless of how they published, they come to me for help with book marketing. And, as the author of 3 books myself, I can tell you first hand that just because your book is on Amazon (or available elsewhere) it doesn’t matter if no one knows it exists! That said, I came across an interesting article published by The Wall Street Journal, written by Alexandra Alter, about how one self published author took matters into her own hands and ended up with a best-seller that has now sold over 400,000 copies! I wanted to share this great story with you because it’s not only inspirational for any of you who are authors or planning to become one, but it also explains HOW she made this happen. Here’s an excerpt from the article: Article: “How I Became a Best-Selling Author”: This summer, Darcie Chan’s debut novel became an unexpected hit. It has sold more than 400,000 copies and landed on the best-seller lists alongside brand-name authors like Michael Connelly, James Patterson and Kathryn Stockett. It’s been a success by any measure, save one. Ms. Chan still hasn’t found a publisher. Five years ago, Ms. Chan’s novel, “The Mill River Recluse,” which tells the story of a wealthy Vermont widow who bestows her fortune on town residents who barely knew her, would have languished in a drawer. A dozen publishers and more than 100 literary agents rejected it. “Nobody was willing to take a chance,” says Ms. Chan, a 37-year-old lawyer who drafts environmental legislation. “It was too much of a publishing risk.” This past May, Ms. Chan decided to digitally publish it herself, hoping to gain a few readers and some feedback. She bought some ads on Web sites targeting e-book readers, paid for a review from Kirkus Reviews, and strategically priced her book at 99 cents to encourage readers to try it. She’s now attracting bids from foreign imprints, movie studios and audio-book publishers, without selling a single copy in print. The story of how Ms. Chan joined the ranks of best sellers is as much a tale of digital marketing savvy and strategic pricing as one of artistic triumph. Her breakout signals a monumental shift in the way books are packaged, priced and sold in the digital era. Just as music executives have been sidestepped by YouTube sensations and indie iTunes hits, book publishers are losing ground to independent authors and watching their powerful status as literary gatekeepers wither. Self-publishing has long been derided as a last resort for authors who lack the talent or savvy to hack it in the publishing business. But it has gained a patina of legitimacy as a growing number of self-published authors land on best-seller lists. Last year, 133,036 self-published titles were released, up from 51,237 in 2006, according to Bowker, a company that tracks publishing trends. To read the rest of this info-packed article and learn more about Ms. Chan’s amazing story, CLICK HERE! Cheers & Happy Marketing! Lisa Startling Stats About Boomers Facing Retirement ChallengesOctober 13th, 2011Hi All! Read these statistics carrefully. They are fightening: According to this 2010 report, The EBRI Retirement Readiness RatingTM: Retirement Income Preparation and Future Prospects, by Jack VanDerhei and Craig Copeland of EBRI.org: 47.2% of older Boomers (56-62) are at risk of outliving their retirement savings. And 43.7% of younger Boomers (46-55) are at risk of not having enough money for basic monthly expenses when they retire. These sobering statistics have millions of Boomers currently wondering, “What can I do to generate income, full-time or part-time, that is flexible, interesting, fun, possible to start on a tight budget, and do way into my golden years?” I wrote my newest book, “Boomers into Business: How Anyone Over 50 Can Turn What They Know into Dough Before and After Retirement”, to answer those questions. I explain how to take what you know, from your career experience or hobbies, to develop a “topic expert” platform that can lead to consulting others, conducting training seminars online and offline, developing many strategies for on-going passive income, and much more. And it doesn’t matter whether you’ve been an employee your whole career or whether you are currently self-employed. Nor do a person’s education level, career background, or business experience matter. The book was written to take a lot of guesswork out of the process. Basically, most everyone knows something, from their career background, life experiences or from a hobby that other people will pay to learn about. Whether you’ve been an HR professional your whole career, or a construction worker, homemaker, lawyer, Life Coach, housepainter, or a lover of growing roses, my book teaches Boomers how to monetize what they know to create a good income, in a wide variety of ways, as a topic expert. And the book not only teaches how to determine a topic focus and how to create a unique brand platform, but it also outlines the tools needed to launch. Plus, I asked 15 other business experts to provide chapters on PR, marketing, and social media strategies, plus many more business-building and revenue generating ideas. The reviews on Amazon have been great so far, and here are 2 examples of how my new book is helping those who read it: “I’m now 50, a single mom with a teenage son, and I’ve worked at Title Insurance companies for over 20 years. I currently don’t have enough money to retire comfortably in my 60’s and have been trying to figure out what I can do make money on-the-side of my day job,” says Kathy F. in San Jose, CA. “ ‘Boomers into Business’ was a godsend! It opened my mind to possibilities I had never thought of before and I’m now developing ideas for an expert platform and consulting business that will provide me with the additional income I need to be more comfortable now and later in my life.” “This book was so helpful, easy to follow and really fun to read! It’s loaded with So, if you can relate to anything you’ve read in the blog post, check out my book on Amazon. It’s available in both Print and Kindle versions, and for a small investment it could bring you a serious return that can help your retirement picture! Cheers & Happy Marketing! Lisa 6 Ways to Make Your Blog Sticky and PopularSeptember 16th, 2011Hi All! You start a blog, spend hours thinking of topic ideas and finding content, pour time into writing posts, and then find that your traffic numbers are less-than stellar. Hence why many people start a blog but then abandon it. They get frustrated and don’t see an ROI for their time and effort. So, to possibly help you improve your blog, and get you the traffic and audience you want to visit it, here are 8 content strategy tips to consider for increasing the time visitors spend on your blog and can increase the odds of them returning more often:
The key here is also to be consistent. Writing a blog post every 2 months, and then wondering why your traffic is low, is not a good strategy! Cheers & Happy Marketing! Lisa Suggested Resource for On-going Great Blogging Tips: Experts Share Great Tips for Using Videos for MarketingAugust 08th, 2011Hi All! I came across this terrific article on SocialMediaExaminer.com, written by Cindy King, entitled: “29 tips to make Your Video Marketing Easy“. Basically, if you are a small business owner wondering how you can begin to use, or more effectively use, short videos in your marketing mix, and you’re on a limited budget, you don’t want to pass up these great tips! Cindy interviewed experts to share some helpful tips to improve your efforts and strategies. Here are a few of the tips shared, and you can read the entire list of 29 by CLICKING HERE! 5 out of the 29 tips:Chris Garrett @ChrisGarrett #1: Try video now My biggest tip is to try video out, see if it works for you. I resisted video for so long due to my shyness, but when I did put some videos out there my audience reacted so warmly (and forgiving of my goofs) that I wish I had tried sooner. You don’t need professional gear, expert editing skills and software, and you don’t need a fancy script. You don’t even need to be super-confident in front of the camera. Just make a good point and deliver content people can use and enjoy. There is no time like the present. Get started! Chris Garrett, author of the popular blog chrisg.com. Kristi Hines @kikolani #2: Use Google Search Stories if you’re shy If you’re shy about videos and not ready to put your face (or voice) on camera, there are still options! My particular favorite is using Google Search Stories to show viewers your best online properties by simply searching for them. You can see mine below that highlights my blog and guest posting contributions. If you’re having a hard time getting particular results to show up, use some more advanced search queries. For example, one of mine was Kristi Hines site: socialmediaexaminer.com, which showed results with just my posts here on Social Media Examiner. You can get really creative too, incorporating results from Google image, maps, news, blog, product and book search to feature photography, a business location, blog posts, stuff you sell and books you have written! Kristi Hines, author of the popular blog Kikolani. Stephanie Gehman @airport_girl
#3: Find your company’s best cheerleader Find your internal cheerleader to be the person you put in front of the camera. Your marketing and sales professionals are not always the most likely candidates to be the star of your company/brand’s videos. Consider the person in the office who encourages and has a smile for everyone, as his/her natural exuberance may be just the on-camera talent you’re looking for! Stephanie Gehman is marketing manager for Harrisburg International Airport in Pennsylvania. Lewis Howes @LewisHowes #4: Start publishing regularly Video can seem like just another challenge to overcome, but I see a major increase in my business and brand awareness all from the power of video. There are a number of tips I could share, but the best one is easy. Simply put, it’s important to start publishing video on a consistent basis. Don’t worry about what camera to use (I use the reverse camera on my iPhone often) and don’t worry about editing it to make it look perfect (the “mess-ups” will make you look more genuine and real) as the most important thing is to simply get your message out there on video. Start with shorter 1- to 3-minute videos that educate your audience, then as you get more comfortable, you can make them longer or do more editing, but for now, the best thing you can do is take action and produce videos on a consistent basis. Lewis Howes, author of a popular blog and soon-to-be-launched Video Traffic Academy. Neal Rodriguez @notifyneal #5: Be transparent and authentic You want to be as transparent and authentic as you can be when expressing yourself on video; talk with a naked tongue. I have generated business through video by communicating passionately and honestly on the topic of social media marketing. I have touched on topics and tactics that other people with whom I operate don’t discuss, like the successful use of social bookmarking platforms like Digg, Reddit and StumbleUpon. Success with such platforms is perceived as black magic by most social media marketers and strategists, but I have communicated how I have been successful in detail through video. The other critical component is the marketing of your videos. I have developed relationships by helping other bloggers and webmasters in my niche, who have allowed me to post guest contributions on their websites. This way, a proportion of people who visit another website will visit mine, and a proportion of people who visit my website linked from the guest post will subscribe to my email list, RSS feed, Twitter, YouTube, Digg and Facebook digital assets. Once you have built a community of engaged friends with whom you keep in touch through social channels, some of these people will help you promote your content by sharing it on social media, buying your products or services, or referring you to somebody who will buy your products or services. Neal Rodriguez is an online marketer who teaches companies how to use social media marketing. OKAY! There are 5 tips to get your head around using video in your marketing mix. But don’t forget to check out the other 24 ideas and strategies that Cindy compiled. Cheers & Happy Marketing! Lisa 5 Things Your Freelance Sales Writer Must DeliverJuly 18th, 2011Hi All! The following blog is a guest post courtesy of Debbie Feldstein, a freelance non-fiction writer based in New York City. For more than 20 years, she has provided imaginative, unique, and persuasive copy in the form of press releases, brochures, sales letters, and autoresponders. She has authored dozens of books, reports, and articles on effective sales and marketing. Among her ‘best sellers’ are How to Use Social Media Marketing to Attract More Prospects, Make More Sales and How to Create Information Products. For more information, please visit www.creativeblocks.com or send a message to oddball@creativeblocks.com. Plus, I can personally vouch for Deb’s talent because she has been the Editor for my 3 books! She really is fabulous and great to work with. Okay! Let’s jump into Deb’s article: 5 Things Your Freelance Sales Writer Must Deliver The Internet makes it easy to find and hire freelance copywriters. But the question many entrepreneurs and small business owners face when they want to outsource their copywriting needs is this: How do I know which copywriter to choose? (My short answer is ‘Choose ME,’ of course.) If you don’t know anything about the product you’re buying, then it’s tough to get a good deal. For example, if you don’t know diddly about cars, you may end up buying a Yugo instead of a Mercedes. One way to ‘look under the hood’ of a potential hire that you want to handle your business writing is to ask them in their proposal if they know (and can deliver) the 5 essentials of a good sales message. Anatomy of a Conversion-Oriented Sales Message Whether it’s an advertisement in the Sunday paper, a postcard, an online sales letter, a television commercial, or even a flyer stuck under the wipers of an automobile, an effective pitch always includes these elements. To assess skills, ask your copywriter to provide portfolio samples of: ***Headline – A headline should be unique, powerful, and convey the biggest benefit of using a product or service. ***Body Copy – The body copy should be an emotionally compelling recitation of what the consumer will receive and needs to do. ***Social Proof – Testimonials and endorsements, prove that an offer is what you claim. The problem is that many testimonials and long and rambling. (Ask your copywriter for a sample of a before-and-after testimonial that he/she has edited.) ***Guarantee – Guarantees should remove risk so that the consumer has no fear of disappointment. ***Bonus – Offering something of additional value (“But wait, there’s more!”) should transform a sales offer from ‘good’ to ‘irresistible.’ ***Urgent Call to Action – Procrastination kills profits and, unfortunately, prospective buyers may be likely to put aside offers to act upon at a later date. Ask your copywriter for an example of a statement that tells a consumer how to place an order, with an incentive for them to act quickly. Important note: When asking for a sample of these various elements, it is appropriate to request something from the writer’s portfolio. It is NOT appropriate to ask your as-yet-unhired writer to do work ‘on spec’ and deliver samples based on your specific project. Unscrupulous entrepreneurs (and you don’t want to be one of THOSE) sometimes ask numerous copywriters to provide on-spec samples. Then they simply cobble those samples together to create their own sales message, without paying any of the writers whose creativity they are pilfering. Your prospects are waiting for you. And so are the talented copywriters that can help you turn those prospects into buyers. Go for it! Thanks, Deb, for the great advice! Cheers & Happy Marketing! Lisa
How to Write Articles for Branding and Web Traffic: Part TwoMarch 22nd, 2011Hi All! This is Part Two of a 2-part series, so hopefully you read Part One and are ready to continue with learning more about article writing for brand building! Okay! So, you’ve outlined a list of article topics your target audience will benefit from, and you’ve written your first article. Now what? There are a wide variety of online article submission and distribution services available that operate in different ways and that serve different purposes. Here is a brief overview of the types that you’ll encounter. They will: Require you to pay a minimal fee, or not charge anything, to distribute your article online and will create a web page for your article that can be found in search results; or, they will have subscribers who pay a monthly fee to access fresh content (i.e. articles submitted by experts like you) and those people will use your article in their blogs, ezines, websites, publications or newsletters; or, the service will pay you a minimal fee if they approve your article and choose to offer it on their website for others to publish; or, they will charge you a minimal fee to distribute your articles to targeted outlets (not just distribute it online) interested in your topic matter. You can find examples of services that match the variety I just provided by performing online searches using phrases like: Free services to submit articles; online article submission; getting paid to write or submit articles; and services to distribute articles online. You will quickly see there are hundreds of options to get your article distributed and found by your target audience! It can be a bit overwhelming, so start by picking a few and try them out. Another option, if you have the budget, is to hire a VA (Virtual Assistant) or a freelance article submission expert, and they can do all of this for you. You can find people who can help you by posting a request on a service like eLance.com and you’ll receive responses from many individuals who offer this type of support. Plus, you can also find article ghostwriters on eLance.com who are reasonably priced! But, if you plan to get your articles out to the masses by yourself, here is a link to a compiled list of article submission services…it’s very comprehensive and many of them are FREE!!! But before I conclude this 2-part series, I’d like to share one more strategy you can implement for getting your articles distributed: Contact publications and blogs directly that reach your target audience. No matter what your area of expertise is, there are going to be tons of magazines, ezines, newsletters (print and online), websites, social media community websites, and blogs seeking content from outside authors. You can do online searches to find the ones who reach your target audience and then create a targeted hit-list to inquire if they accept guest articles. You will find that some of them will even have article submission guidelines available on their websites! If they find your topic ideas interesting, feel their audience will benefit from your information, and find your articles to be well-written, there’s a very good chance they will publish your content. And, even better, you will begin to establish a relationship with these targeted contacts and that can lead to their accepting your articles on a regular basis. This is a fabulous scenario because their audience will become more familiar with you and that is a key factor for building your topic expert brand! Cheers & Happy Marketing! Lisa How to Write Articles for Branding and Web Traffic: Part OneMarch 07th, 2011Hi All! A very powerful strategy for building your topic expert brand positioning, and for driving traffic to your website, is to write articles and submit them to online article distribution services. Some small business owners also choose to do this for additional income (because there are some article services and media that will pay for your articles), but many experts don’t do it for pay; they write articles for the 2 other key reasons I mentioned. In Part One of this 2-part series I’d like to outline 12 ways to make your articles compelling and how they can become significant traffic-drivers to your website. I’ll then conclude this 2-part series next week by providing you with a list of some popular online article submission and distribution services that you can use to get your articles distributed to the masses. 12 Ways to Create Articles for Brand Building: When you write interesting articles in your area of expertise, it immediately positions you as an expert in your field. It also gives you the opportunity to showcase your knowledge and this can attract clients to you, as well as attract media interviews for you. But, if you’re not a great writer, don’t panic! You can hire ghostwriters (inexpensively) who will write them for you, and you can simply provide them with the topics you think will benefit your target audience. However, regardless of whether you write the articles or someone does it for you, here are 12 tips for making them compelling and a valuable marketing tool for you:
Okay! Get started on creating a list of article topics that will interest your target audience and showcase your topic expert knowledge. And be sure to read Part Two of this series for services that can distribute them for you to obtain massive website traffic and readers! Cheers & Happy Marketing! Lisa Business Building Tools for Coaches and ConsultantsFebruary 11th, 2011Hi All! Many of my clients are coaches or consultants, and they hire me because they are struggling with growing their practices and generating more income. And, some of them are also authors who have written a book to help increase their notoriety as an expert so they need my help with their branding and book marketing, too. If you can relate to any of that, and you are a coach or consultant, I recommend checking out these (2) FREE tools, created by my colleague, Kathleen Gage. Kathleen is an online marketing expert and has helped many coaches and consultants increase their income by becoming more savvy about using the internet as a key marketing and sales tool for growing their practices. Here are the 2 FREE Products she is offering: 1. SPECIAL REPORT: What You Need to Know to Start & Build Your Coaching or Consulting Business Again, it’s free and NO OPT-IN is required! Simply click here to receive this info-packed pdf! 2. 3-PART VIDEO SERIES: Build a Successful Coaching and Consulting Business This is ALSO FREE, and simply click here to access the videos! And, if you’re really serious about ramping your practice, be sure to check out the New Horizon’s Telesummit! 12 Experts (one is me!) will be conducting sessions loaded with advice and strategies all about how to grow your coaching and consulting business. Here is a snapshot of what you’ll learn by attending this event: - Attract higher-paying clients There are several different registration options, ranging in price, so you’re bound to find one that works with your budget! And the event is VIA PHONE, so you can attend from anywhere on your phone. The New Horizons Telesummit is February 23rd and 24th, so CLICK HERE for details! Cheers & Happy Marketing! Lisa 4 Steps to Leveraging Other People’s Audiences for Big ExposureJanuary 14th, 2011Hi All! I saw the following blog post on ByBloggers.net (an amazing resource for learning effective strategies to create and market digital products), and received permission from them, and the article’s author, to share it here. It’s loaded with great information to help you expand your brand to the followers of other bloggers and online broadcasters (ie: People with podcast shows) who have large audiences. No need for me to go on about this topic…author, Mike Tiojanco, does a fine job on his own! But before you dive into his info-packed article, here’s some info about Mike: He is an entrepreneur, blogger, and partner at BlogcastFM Premium. In January, he is launching his new project, 8 Hour Rebellion, aimed at helping people break out of the 9-5 and live a life free from the chains of an office desk (so he can spend more time with his wife, two kids, and Xbox360). And you can follow him on twitter: @mtio. So, without further delay…here is what Mike has to say about:Leveraging Other People’s AudiencesMost entrepreneurs are familiar with the concept of using leverage to make money. Use other people’s time (OPT) or, more commonly, other people’s money (OPM) to push your business. However, when I launched a membership site, it wasn’t OPT or OPM that made it a success. It was OPA. Other People’s Audiences. Anatomy of a PartnershipLast November, I helped launch BlogcastFM Premium – a membership site that helps people take their blogs to the next level. None of that would have happened without a partnership between myself and the BlogcastFM founders, Srini Rao and Sid Savara. Let’s go step-by-step through the partnership/joint venture (JV) process as I experienced it: 1. Build Your NetworkWay back in February I heard about a new podcast series that was launching – BlogcastFM. I had been reading Sid’s personal development blog and following him on twitter. I was just starting my own blog at the time, so the podcast content was perfect for me. I ended up following Srini on twitter and reading his blog. A couple posts into my blog I shot him an email asking him to take a look. He was kind enough to take few minutes to check it out and give me some feedback. I kept in contact with him via twitter, and eventually pitched him on my very first guest post. At the time I had no clue that these initial contacts would turn into a partnership, but at the time I was just looking to connect with people who were doing what I wanted to be doing. The takeaway: Work on building your network early and often. Many successful bloggers advise that you spend 50% of your time writing content and 50% of your time networking. 2. Listen to People’s NeedsLike I mentioned before, I am a devoted listener of BlogcastFM. I listen to just about every episode the day it comes out, sometimes more than once (I’ve got a 45 min. commute). After listening to that many episodes, a common theme appeared. In just about every episode, Srini commented, “If I could put into action the ideas I get from every interview, my blog would be way more successful than it is.” So even Srini, the host of the podcast… the interviewer himself… needed help pulling the best tips out of every interview and figuring out how to implement them. Surely their audience was having the same issues. I could help with that. The Takeaway: Find something that someone’s audience needs that the blogger doesn’t have time to create (or has no interest in creating). Dave Navarro did this with Naomi Dunford’s audience. Her audience at ittybiz.com consists of small online business owners. She offers marketing and business development advice – a lot of which is focused on creating ebooks and other digital products. However, her material didn’t really focus on how to launch the ebook once it was created – Dave’s specialty. Before partnering on “How to Launch the **** of Your eBook,” Dave Navarro was mostly unknown. It was the partnership with Naomi that put him on the map. 3. Pitch the IdeaBack in September, I approached them with an idea for the product – a membership site offering action worksheets for each of their 100+ interviews on BlogcastFM. They said yes. I think what really put them over the edge is that I provided a sample of the product – an action worksheet for the interview with Sean Ogle. This let them see exactly what I had in mind, as opposed to an abstract description in an email. The Takeaway: Don’t be afraid to pitch the idea. After my pitch, the feedback the guys gave to me was that this was something they really wanted to create for their audience, but they didn’t have the time to do it themselves. Worst case scenario, they pass, but now you’re really on their radar. The last step: 4. Make Them Love You.This is something I’m still working on, and will continue to work on as long as BlogcastFM is around. Do the best work you can. Make them feel lucky to have you on their team. Remember, your work is a reflection on their reputation. The Takeaway: After someone says yes, provide the best work you can so that they feel that the partnership was the best business decision they ever made. Like I said, I’m still working on this one. I had some family issues that prevented me from doing this over the past month or so, but you better believe I’m going to work my tail off showing them that this was the right decision for them. That said, I’ve got some interviews to listen to and some worksheets to create… BIG thanks to Mike, and to Jonathan, founder of ByBloggers.net, for allowing me to share this! GREAT ADVICE and useful info! Cheers & Happy Marketing! Lisa
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