Articles

How to Get the Twitter Followers You Want for Business Building

By Lisa Orrell, The Promote U Guru

Many of my clients, and audience members in my seminars and workshops, ask this question: How do I find and get the target audience that I WANT to attract to follow ME on Twitter?

As business owners, professional speakers, authors, consultants, coaches, etc. (whatever your business is), it doesn’t do you much good to have thousands of followers if most of them are people who would never have interest in your services, products, etc. I’m a firm believer that it’s all about quality and NOT quantity.

But that’s a very hard concept for many people to grasp…everyone gets so hung up on “how many” Fan Page fans they have, how many Twitter followers they have, etc. But I can tell you that Twitter benefited me in many ways even when I only had around 100 followers. Why? Because, I had the “right” followers. I started building relationships with other experts (who followed me) who I am now doing strategic partnering with, online events with, etc. So even though some of my followers are not potential clients of mine, they will refer clients to me and we’ll generate revenue together by doing paid events together.

And this may shock you, but a recent marketing report published by HubSpot, written by Sophie L. Schmitt, answered this question: How many Twitter Followers does it take to affect lead generation? Answer: At least 100. NOT 1,000! NOT 10,000! NOT 1 million! 100.

However, as I was saying before that tangent, is that it IS possible to find the people you want to target for business on Twitter…the people who CAN become your clients or buy your products!

Here are (3) ways that will enable you to find them:
1.) http://search.twitter.com: Type in keywords that describe the people you’d like to reach (example: Event Planners) and search results will come up.

2.) http://www.twellow.com: Twellow describes its service as a “directory of public Twitter accounts, with hundreds of categories and search features to help you find people who matter to you”. And it’s FREE!

3.) http://listorious.com: Listorious describes its service as “…makes it easy to find who matters on any topic with the best Twitter people search on the web.

We empower thousands of people to curate Twitter by allowing them to tag their list in our Twitter list directory.” And here’s the basic benefit: You can find lists that other Tweeps have created that are of your target audience.

So you may be asking yourself, “Great. I’ll find a ton of people to follow who I really want to follow me. But how do I get them to follow ME?”
Short answer: Begin to follow them, and over time (if you retweet them a lot and send good content vs random junk), you have a good chance of them following you. And if they post questions or comments, reply to them. It’s all about being “social”!

OKAY! You have 3 ways to get you started on finding YOUR target audience on Twitter. Get movin’!

Copyright 2010 by Lisa Orrell.

Author Bio: Lisa Orrell, The Promote U Guru, is a 20-year Branding Expert, Marketing Consultant and Certified Business Coach. She is also a professional speaker and book author. Lisa helps small business owners, entrepreneurs, entertainers, industry experts, speakers and authors build their brand platforms, improve their marketing & PR efforts, develop social media strategies, and increase sales. For more info about Lisa and her in-demand services, visit: http://www.PromoteUGuru.com