Hi All!

I came across this terrific article on SocialMediaExaminer.com, written by Cindy King, entitled: “29 tips to make Your Video Marketing Easy“.

Basically, if you are a small business owner wondering how you can begin to use, or more effectively use, short videos in your marketing mix, and you’re on a limited budget, you don’t want to pass up these great tips!

Cindy interviewed experts to share some helpful tips to improve your efforts and strategies. Here are a few of the tips shared, and you can read the entire list of 29 by CLICKING HERE!

5 out of the 29 tips:

Chris Garrett @ChrisGarrett

#1: Try video now

My biggest tip is to try video out, see if it works for you. I resisted video for so long due to my shyness, but when I did put some videos out there my audience reacted so warmly (and forgiving of my goofs) that I wish I had tried sooner.

You don’t need professional gear, expert editing skills and software, and you don’t need a fancy script. You don’t even need to be super-confident in front of the camera.

Just make a good point and deliver content people can use and enjoy. There is no time like the present. Get started!

Chris Garrett, author of the popular blog chrisg.com.

Kristi Hines @kikolani

 #2: Use Google Search Stories if you’re shy

If you’re shy about videos and not ready to put your face (or voice) on camera, there are still options!

My particular favorite is using Google Search Stories to show viewers your best online properties by simply searching for them. You can see mine below that highlights my blog and guest posting contributions.

If you’re having a hard time getting particular results to show up, use some more advanced search queries. For example, one of mine was Kristi Hines site: socialmediaexaminer.com, which showed results with just my posts here on Social Media Examiner.

You can get really creative too, incorporating results from Google image, maps, news, blog, product and book search to feature photography, a business location, blog posts, stuff you sell and books you have written!

Kristi Hines, author of the popular blog Kikolani.

Stephanie Gehman @airport_girl

#3: Find your company’s best cheerleader

Find your internal cheerleader to be the person you put in front of the camera. Your marketing and sales professionals are not always the most likely candidates to be the star of your company/brand’s videos.

Consider the person in the office who encourages and has a smile for everyone, as his/her natural exuberance may be just the on-camera talent you’re looking for!

Stephanie Gehman is marketing manager for Harrisburg International Airport in Pennsylvania.

Lewis Howes @LewisHowes

#4: Start publishing regularly

Video can seem like just another challenge to overcome, but I see a major increase in my business and brand awareness all from the power of video. There are a number of tips I could share, but the best one is easy. Simply put, it’s important to start publishing video on a consistent basis.

Don’t worry about what camera to use (I use the reverse camera on my iPhone often) and don’t worry about editing it to make it look perfect (the “mess-ups” will make you look more genuine and real) as the most important thing is to simply get your message out there on video.

Start with shorter 1- to 3-minute videos that educate your audience, then as you get more comfortable, you can make them longer or do more editing, but for now, the best thing you can do is take action and produce videos on a consistent basis.

Lewis Howes, author of a popular blog and soon-to-be-launched Video Traffic Academy.

Neal Rodriguez @notifyneal

#5: Be transparent and authentic

You want to be as transparent and authentic as you can be when expressing yourself on video; talk with a naked tongue.

I have generated business through video by communicating passionately and honestly on the topic of social media marketing. I have touched on topics and tactics that other people with whom I operate don’t discuss, like the successful use of social bookmarking platforms like Digg, Reddit and StumbleUpon.

Success with such platforms is perceived as black magic by most social media marketers and strategists, but I have communicated how I have been successful in detail through video.

The other critical component is the marketing of your videos. I have developed relationships by helping other bloggers and webmasters in my niche, who have allowed me to post guest contributions on their websites. This way, a proportion of people who visit another website will visit mine, and a proportion of people who visit my website linked from the guest post will subscribe to my email list, RSS feed, Twitter, YouTube, Digg and Facebook digital assets.

Once you have built a community of engaged friends with whom you keep in touch through social channels, some of these people will help you promote your content by sharing it on social media, buying your products or services, or referring you to somebody who will buy your products or services.

Neal Rodriguez is an online marketer who teaches companies how to use social media marketing.

OKAY! There are 5 tips to get your head around using video in your marketing mix. But don’t forget to check out the other 24 ideas and strategies that Cindy compiled.

Cheers & Happy Marketing!

Lisa

Hi All!

Okay, so I have some cool news to share, therefore this post is a bit self-serving…but I can occasionally share news about me, and not just helpful tips, on my own blog…right???

Here’s the news I wanted to tell you about…it’s the actual Press Release that was deployed on PRWeb.com:

Lisa Orrell, Branding Expert and Marketing Consultant, Recently Voted “Top 30 Most Influential Brand Gurus in the World”

Voted on by over 22,000 industry peers and business professionals, Lisa Orrell makes BrandGurus.net’s prestigious Top 30 Brand Gurus List along with other globally known marketing experts, such as: Stephen Denny, Martin Roll, Sally Hogshead and Dan Schawbel.

Lisa Orrell, The Promote U Guru, is a well-known 20-year Branding Expert, Marketing Consultant and Certified Success Coach who works with small business owners, entrepreneurs, entertainers, professional and aspiring speakers, and book authors. And, based on her track record, she was recently included on BrandGurus.net’s “Top 30 Most Influential Brand Gurus in the World” List. According to BrandGurus.net, the winners who made their final Top 30 list were voted on by more than 22,000 industry and business professionals around the globe. 

“I didn’t even know I had been nominated to be considered for this list. Apparently they had a rather large list of candidates and then put it out to their industry database and social media networks for voting,” explains Lisa Orrell. “I wasn’t notified until the Top 30 List had been selected, so it was a total surprise! And, after looking at the experts who were on there with me, I realized I was in great company. I actually know some of them personally or I have read their popular business and branding books.”

Aside from coaching and consulting with clients, Lisa is also the author of 3 business books: “Millennials Incorporated”, “Millennials into Leadership”, and of her highly anticipated new one coming out in August 2011, “Boomers into Business: How Anyone Over 50 Can Turn What They Know into Dough Before and After Retirement”. And, as a professional speaker herself, Lisa conducts popular workshops and seminars on Personal and Business Branding, Marketing, PR, Publicity, Social Media, Book Marketing and Publishing, and launching a Speaker Platform.

“I think Lisa totally deserves to be on that list,” says one of Orrell’s clients, Stacey Vulakh, a Time Management Coach, founder of the Timestyle Time Management Approach, aspiring author, and professional speaker. “She has been amazing at helping me create my branding and positioning, launching my coaching and consulting business, building my speaker platform, and helping me develop the concept for my first book. Lisa is so good at what she does…it’s what she’s done her entire professional life!” 

Because of her vast business experience and notoriety, Orrell has been interviewed by, or written articles for, a wide variety of media, including: ABC, MSNBC, NPR, The Wall Street Journal, NY Times, U.S. News & World Report, Cosmo, China’s Her World Magazine, BNET.com, WomenEntrepreneur.com, and countless others. Plus, aside from being selected for The Top 30 Brand Guru’s List, Lisa is also the recipient of over 75 national and international awards for marketing, creative and strategic excellence.

People follow Lisa’s business insights, tips and advice on Twitter @PromoteUGuru, through her Promote U Guru blog, and on her Facebook Fan Page: Facebook.com/PromoteUGuru.

For media inquiries, to contact Lisa about her services, or to have her speak at your next Professional Association event, contact her at: Lisa@PromoteUGuru.com, phone: 408-340-8789, website: PromoteUGuru.com

OKAY! So that’s the cool news I wanted to share!

Cheers & Happy Marketing!

Lisa

Hi All!

This week, May 16-May 20, is National Small Business Week! It’s an annual event, mandated by the President of the United States, and was started in 1963 to pay tribute to all the small businesses across America each year (now totaling 27.2 million in 2011!).

Other quick factoids: More than half of Americans either own or work for a small business, and small businesses also create 60-80 percent of new jobs in the country…so we contribute to the economy big time!

And, because I coach and consult with small business owners, coaches, consultants, speakers and authors, and I see how much they struggle with their branding, marketing, PR, sales, book marketing, and/or social media strategies (prior to hiring me, of course!), I wanted to celebrate this annual event by providing you with a special offer to help your business succeed.

Special Offer Details:

- Receive a 15% discount on ANY consulting package that I offer. I provide a wide variety of package options ranging in cost so you are sure to find one that fits your budget!

- In addition to the special savings, I will also ADD one “bonus” consulting session to any package you choose!

- This is limited to the first 5 people who contact me by the end of this national event (by Friday, May 20^th).

So if you are struggling with your branding, marketing, PR, social media, sales and/or book marketing efforts, contact me right away. I can also help you develop a “topic expert” personal brand platform to attract paid public speaking opportunities and media interviews…I help most of my clients with that!

Again, this is limited to 5 people and you need to contact me by May 20^th. Just send me an email or give me a call and I will email you my complete Services & Options Overview Package. Contact info: Lisa@PromoteUGuru.com or call 408-340-8789.

Let’s get your brand, business and bottom-line booming in 2011!

Cheers & Happy Marketing!

Lisa

Hi All!

Many of my clients are coaches or consultants, and they hire me because they are struggling with growing their practices and generating more income. And, some of them are also authors who have written a book to help increase their notoriety as an expert so they need my help with their branding and book marketing, too.

If you can relate to any of that, and you are a coach or consultant, I recommend checking out these (2) FREE tools, created by my colleague, Kathleen Gage. Kathleen is an online marketing expert and has helped many coaches and consultants increase their income by becoming more savvy about using the internet as a key marketing and sales tool for growing their practices.

Here are the 2 FREE Products she is offering:

1. SPECIAL REPORT: What You Need to Know to Start & Build Your Coaching or Consulting Business

Again, it’s free and NO OPT-IN is required! Simply click here to receive this info-packed pdf!

2. 3-PART VIDEO SERIES: Build a Successful Coaching and Consulting Business

This is ALSO FREE, and simply click here to access the videos!

And, if you’re really serious about ramping your practice, be sure to check out the New Horizon’s Telesummit! 12 Experts (one is me!) will be conducting sessions loaded with advice and strategies all about how to grow your coaching and consulting business. Here is a snapshot of what you’ll learn by attending this event:

- Attract higher-paying clients
- Develop multiple streams of revenue
- Have the choice to work face to face or virtually
- Gain massive visibility and credibility
- Become and expert at social media
- Be viewed as an industry expert
- Develop a sustainable business
- Convert prospects to paying clients
- Create money-making products to sell to clients

There are several different registration options, ranging in price, so you’re bound to find one that works with your budget! And the event is VIA PHONE, so you can attend from anywhere on your phone.

The New Horizons Telesummit is February 23rd and 24th, so CLICK HERE for details!

Cheers & Happy Marketing!

Lisa

Hi All!

I wanted to share some very cool tools that can help you reach TARGETED media and industry influencers; who are specifically interested in YOUR news and expertise. By using these tools, you can attract media interviews and get mass media coverage to build your personal or business branding platform, increase your income, and increase the sales of your products (i.e. your book if you wrote one!).

AND, I don’t care whether you’re a one-person company, small business, self-published book author, etc. The media (print, broadcast and online) is on the hunt for interesting news and topics 24/7, 365-days a year. So you don’t have to be famous or have earth-shattering news to get their attention! They just want interesting news or segment ideas that will appeal to their audiences.

I recently helped an author-client land a featured interview on a popular talk show on Lifetime! And she is a self-published author who just started working with me…getting media exposure rolling CAN happen fast if you make some effort!

SO…go for it!

1.) PitchEngine.com

Overview:

Unlike traditional wire services, PitchEngine enabled users to openly create and share their own content, while including images, videos and attachments at no cost. In 2009, more than 70,000 pitches were shared by 27,000 organizations looking to get the word out to not just journalists, but to bloggers, consumers and other influencers as well. PitchEngine’s “Co-op SEO” concept enables brands big and small to experience exceptional indexing in major search engines.

2.) MediaSyncOnline.com (FREE!)

Overview:

MediaSync is a free Web-based service from mBLAST that allows Marketers to easily research and use detailed, up-to-date media intelligence on print and online publications, their staff and their areas of coverage.

With MediaSync, you can find:

• Detailed profiles for relevant editors, reporters, analysts and bloggers, including contact information, contact preferences, and latest articles and topics of coverage.
• Detailed publication profiles, including industry classification, traffic statistics, staff lists, and more for thousands of print and online publications, newspapers, blogs and social media sites.
• Detailed editorial calendar information, including topic, editorial and advertising close dates, and more.

MediaSync allows users to search for the information they need (on their companies, clients OR the competition), refine the results, save their search and receive alerts when new information is available that matches their criteria. They can also upload existing media lists and/or create and maintain new ones, and export it all into a contact list or briefing book.

3.) Special Learning Guide: “Promote U Thru PR – How to Get Mass Media Coverage to Build Your Brand & Income”

Overview:

Check-out my info-packed Learning Guide that outlines the PR & Publicity strategies I help my clients with, and the ones I personally use (which have landed me over 100 media interviews!). This special guide typically sales for $37, but for a limited time I’m offering it for $27.

I charge a lot more than $37, let alone $27, for the seminars, workshops and webinars I conduct on this topic…and the info in this Learning Guide is the same as I share in those more expensive events.

It covers everything you need to know about attracting the media, pitching the media, writing a killer Press Release, online tools and resources, and MUCH MORE. Simply CLICK HERE for the details of what you’ll learn…it’s on the Products Page of my website.

So there you have it…3 very cool tools that can help you reach the media YOU want to reach, and who are interested in YOUR news.

Cheers & Happy Marketing!

Lisa

Hi All!

As a professional speaker, I do a lot of in-person presentations. And they range from workshops to seminars to keynote speeches. Also, because I owned my ad agency for 20 years, I’ve done hundreds of sales presentations pitching propects. But whether you do presentations as a “speaker”, or as a salesperson to land new clients for your business, you will benefit from these 8 tips…so let’s get started!

Here are my 8 strategies:

1. Prepare…a lot! This may sound like common sense, but unfortunately it’s not common practice. I’m typically booked anywhere from 1-3 months in advance (sometimes more) for the speaking engagements I do. And I use that lead-time wisely! The more prepared I am, the more confident I am, and the more confident I am the better I “perform”. Lack-of-preparation is the kiss of death for being able to deliver a killer presentation. I have some consulting clients who prepare the night before and then wonder why their presentation was a flop. Just because you know your info/topic, doesn’t mean you can just wing it (successfully). Map out your entire presentation and take time to add in interesting things into the PowerPoint (video clips, cartoons, pics, etc.). And know your flow and timing!

2. Don’t Read. I always present with a notes outline, but I don’t “read” it. I use it to refer to and I have my main “content” in my head. I had a client who actually put a majority of her content on her slides and then proceeded to pretty much read them for a one-hour seminar. Problems: Her back was to the audience a lot as she looked at the screen; the font size on her slides was TINY; and it was boring and distracting for the audience. I had asked her to send me her slide deck BEFORE the presentation and she didn’t. BIG mistake. Needless to say I helped her re-do the whole thing, and provided her with some basic training for her next seminar gig, and that one went MUCH better!

3. Smile. It makes people immediately feel at ease. NOT some toothy, fake smile­; a nice, honest, pleasant smile. And smile a lot during your presentation. People will react warmly (most people) and you will build a nice rapport quickly.

4. If you get “I’m bored” signals from your audience, DO SOMETHING! Don’t just break a nervous sweat and continue babbling on. Ask a question! Take a break! Get more animated! Increase your energy level! Speak a little more loudly! Ask a trivia question and give a prize! This is why it is SO IMPORTANT to be “dialed-in” to your audience (even if it’s one person) instead of being “all about you” and your presentation. Every presentation you do is about THEM, not you.

5. Use humor. In Ed McMahon’s book, Superselling, he states (3) facts when it comes to sales:

• We tend to buy from someone we trust.
• We tend to trust someone we like.
• We tend to trust someone who makes us laugh.

His overall conclusion? You can be a more effective and successful presenter by using humor in your presentations. Do I mean become a stand-up comic? No. Do what is comfortable for you. But have some funny short stories or one-liners that pertain to the presentation…something!

If you are not a naturally “witty, funny” person, this will take some work, but don’t panic! Simply consider hiring someone for a few hours to help you improve your presentation with some “fun” visuals (cartoons or video clips) or verbal communication. This person doesn’t have to be a comedy writer, but perhaps employees, friends, family, etc. A few simple, funny elements or comments can go a long way! The top sales trainers and presentation pros recommend it, so consider it!

6. Always let people know at the beginning of the presentations the steps you’ll be taking them through. Example: “Today we’re going to discuss 3 steps to help you build your brand. Each step will have an exercise that you’ll do as a group, and after each one we’ll have a discussion, followed by a 5-minute break. Then the last 30-minutes of the workshop will be for Q & A.” This is a good tactic to immediately establish “control” of the presentation (which you want) and to set audience expectations.

7. Create a Great Slide Deck: Studies done by major University’s have proven that people who use colorful, impressive visuals (don’t overdue it!) in their presentations are more likely to get favorable results. Don’t know how or don’t have the talent? Hire a graphic designer for a few hours to help you. For a minimal amount, you can have a great looking PPT presentation…that you can keep using!

8. Have all your electronic accessories prepared and tested. That may sound obvious but many people really blow it here. If you present using PowerPoint and will use your own laptop (and projector) make sure your computer is charged and that you have several extension cords of different lengths (for the computer AND projector).

There have been many people who couldn’t do their presentations (effectively) because their computer wasn’t charged, or their laptop power cord(s) was too short to reach the outlets, or the cord was too short to run the projector.

5 BASIC Lifesavers:

• Buy a 3-prong outlet converter that can change a 2-prong outlet into a 3-prong. Many people (yours truly) have arrived to presentations only to realize the conference room outlets can’t handle a 3-prong cord!
• Carry a spare bulb for your projector. I’ve seen them burn-out in the middle of presentations and you WILL look like a total pro if you have a spare!
• Carry 2-3 extension cords in your computer bag.
• Bring your presentation on a flash drive in case you end-up having to load it onto a different laptop.
• Bring your own “clicker”. I’ve gone to big events where they handled all the A/V but didn’t have a clicker for me to progress my slides. I never travel to a speaking engagement without my own laptop, clicker, and a back-up of my presentation on a flash drive. And if I need to use my projector (this is rare), I also bring the projector back-up supplies listed above.

Sound like a lot of stuff to carry? Well I’d rather show-up with a larger computer case on rollers (like a small travel bag) than a smaller briefcase without emergency resources. If you run into any of the issues mentioned above, your audience, and/or the client who hired you, will be VERY impressed by your preparedness…versus annoyed by your lack thereof.

Okay! There are your 8 strategies to deliver a successful presentation…good luck and knock ‘em dead!

Cheers & Happy Marketing!

Lisa

Hi All!

Social Media Strategist, Chris Tompkins, CEO & Founder of Go! Media International, has written a very comprehensive “how to” e-book that clearly maps-out the steps and strategies you need to know to improve, or start, your social media marketing efforts. This is ideal for small business owners and solopreneurs!

Here is a brief overview of what he covers in this terrific e-book, “Social Jump Start”:

1. How to create a clear picture of what your social media marketing environment will look like

2. What your “voice” and purpose is

3. Creating an organized marketing strategy

4. How to identify your target audience(s) and know what makes them tick

5. Determining your “schedule strategy” for your social media efforts

6. How to ethically interact online

7. And MUCH MORE!

Plus, he concludes the e-book with his Top 30 suggestions on how to effectively get started. These quick-hit tips are also loaded with great strategies about effective copywriting, creating easy products to generate traffic and build your list, starting online groups, info about blog tours, and a ton more.

Again, this e-book is FREE, so CLICK HERE to check it out. You’re not even required to provide your contact info to download it! The link takes you straight to the PDF.

Even if you only learn ONE tip, it may be one that makes a big difference in your branding, sales and business building efforts!

Cheers & Happy Marketing!

Lisa

Hi All!

Are you curious to know what it takes to get 70,000 (yes, I wrote 70,000) followers on Twitter? Are you interested in knowing basic tips that can potentially generate an increase in traffic to your website of over 5000%? Then you need to know about the fabulous Jessica Northey! She is pushing 70k followers and she has helped some of her clients see an increase in their web traffic by that gigantic percentage using Twitter as the driver.

Jessica recently wrote a quick-hit list of around 30 tips that can help small business owners, entrepreneurs and solopreneurs (such as: coaches, consultants, trainers, speakers and authors) have more success using Social Media in their overall Marketing Plan. And she gave me the thumbs-up to share 15 of those tips here…and, sure, you may already know some of them. But, you may not. And unless you’re totally content with the amount of followers you have, and you’re totally happy with your web traffic numbers, keep reading!

But before we jump into the tips, just who IS this Queen of Twitter on the verge of hitting a mega amount of 70k followers? Well, aside from being a Social Media Expert who is contributing a chapter to my new book due out this fall, “The Promote U Guru Guide to Branding and Marketing”, Jessica has 20 years of experience in the Media industry, including Television, Radio, Internet and Print sales, as well as being an on-air personality.

Now, as The SocialMediologist, she is known for being able to create complete successful marketing campaigns and bridge partnerships. Plus, she is the Associate Editor and Social Media Expert for the popular entertainment industry blog, FullThrottleCountry.com. In her weekly column, Finger Candy Friday, she offers advice and opinions on social media trends and topics.

So what are 15 of the 30′ish quick tips she advises? Here you go:

1. Set a strategy for Social Media optimization and be consistent. Nothing looks worse than months without activity!

2. Take advantage of the free applications like ping.fm to streamline your Social Media efforts.

3. Don’t forget the blog! It is such a great way to control your own content & establish yourself as an authority in your industry!

4. Think of Social Media like you were scheduling radio commercials. When is your target audience listening?

5. Don’t spray and pray. Narrow your message to your target audience.

6. Connecting with other people should be your number one goal.

7. Educate yourself and understand how your target audience uses Social Media.

8. Don’t put all your “eggs” in one basket. Diversify your Social Media efforts and use multiple platforms.

9. Add Social Media Platform Participation links to Business cards, letterhead, vehicle wrap, Broadcast and Print Media.

10. On Twitter, register with wefollow.com & twellow.com and use to find people w/similar interests to get social with.

11. Define your goals and manage your own expectations.

12. Don’t get caught up in the Social Media drama & try to stay connected to positive people.

13. Budget at least half an hour a day to Social Media efforts.

14. Download Tweetdeck, Seismic or Twitterific for a better understanding of how to use Social Media platforms to their full potential.

15. Use Social Media to have discussions w/followers. Ask them for feedback and see what they want!

CLICK HERE TO READ THE FINAL 15!

And don’t miss the last 15 tips…she shares names and links to tools to support and improve your social media marketing efforts.

Want even MORE great tips to build your personal brand or business brand awareness, increase traffic to your website, and drive your target audience to your social media communities? Then also be sure to CLICK HERE to access my YouTube Channel! View short “how to” videos loaded with marketing, PR, social media, book marketing, and branding tips.

Thanks for the great info, Jessica

And to all of you…

Cheers & Happy Marketing!

Lisa

Hi All,

I just uploaded my newest video on my “The Promote U Guru” YouTube Channel. In it, I provide 5 effective tips to help you get the media coverage you want to build your brand and business, and increase your credibility as an “expert” in your industry.

So, if you’re an author, speaker, small business owner, entrepreneur or solopreneur (coach, consultant, trainer, etc.), check out the 5 tips!

The video is short (less than 8 minutes!) and info-packed. You’ll learn:

- How to write an effective press release

- What NOT to do when writing your press release

- Where and how to deploy your press release online

- Why creating your own targeted Media List is critical

- How you can get more traction for your press release by promoting it through you social media channels

CLICK HERE TO VIEW IT NOW!

That’s all for now…

Cheers and Happy Marketing!

Lisa

Hi All!

One of the first things new clients ask me is, “How can I get clients faster?”. They know building a social media presence needs to be part of their branding and marketing mix, but that can take time to generate leads and sales. So here’s my short answer to them, “Start speaking and network.”

Some of you may be thinking, “Duh”. But I’m here to tell you it’s not something many people think of. I know many small business owners who stay huddled in-front of their computers “hoping” they’ll generate clients through Twitter and trolling around Facebook. They forget that part of social networking means leaving their home office and actually talking to other humans, in person.

Public Speaking:

One of the ways I get clients quickly is by speaking. I conduct seminars and workshops, and have my target audience for consulting and coaching sitting in front of me for a few hours. Basically, think of conducting a presentation as an audition.

And, yes, I charge registration fees to attend my presentations, and I pack them full of great info, but there’s always several attendees who approach me afterwards who want to hire me to help them with their branding, marketing, PR and social media strategies one-on-one. So, I can generate revenue from not only conducting the actual seminar or workshop, but also from the attendees who hire me after.

As long as speaking doesn’t totally freak you out, do it. And even if it does terrify you, but you want to try it, do it! I don’t care what your profession is, you can come up with at least ONE presentation topic that people will be interested in. So, think about that, and develop a presentation your target audience will benefit from!

And, just fyi, the clients who I help develop speaking topics for, and who get “out there”, benefit tremendously. So, it’s not just working for me personally.

Networking:

When I ask most new clients how they are currently generating business, very few of them mention “networking” in-person. That’s unreal to me! There has got to be one or more professional associations in your area that have members who are your target audience. It’s also a great way to meet people for strategic alliances, partnerships, support, and referrals.

Whenever I attend a networking event, I always walk away with leads OR with contacts who can refer people to me. And this results in getting clients faster.

So, I strongly encourage you to investigate networking groups in your area, grab a stack of business cards, and go to their next event or mixer!

As I say often, this all may seem like common sense BUT it’s not common practice. If you choose to try one or both of these strategies, you could see an up-tick in business faster than you thought possible.

Sure, I love social media, and have benefited from using it in my business building mix, but the 2 strategies I just shared typically get me more business, faster. And they can work for you, too!

Cheers & Happy Marketing!

Lisa