Promote U Guru Blog

Posts Tagged ‘e-books’

Customer Service Lesson from Carnival Cruise Ship Disaster

February 20th, 2013

Hi All!

By now I’m sure most of you have heard about the recent Carnival Cruise debacle that occurred on their Triumph Ship in the Gulf of Mexico on February 10, 2013 due to a fuel line leak, and that left 4,200 passengers stranded on board without power or working toilets for five days. Not a fun way to spend a vacation! And also certainly not a “fun” time for Carnival either.

However, now that everyone is safely off the ship, this unfortunate situation made me think about what I could learn from Carnival’s recent public relations, business, legal, and Customer Service nightmare. I don’t plan to dissect “how” they handled everything on board during the fiasco, but rather wanted to focus on what they did during and after it from a Customer Service standpoint “off the ship”.

According to news reports, Carnival is not only refunding all passengers 100% BUT they are also providing travel vouchers for future cruises. And, according to cruise experts, this type of compensation is not “normal” in the cruise world; normally passengers are only given a partial refund when things go bad (or even really bad) on a cruise.

That said, all small business owners should adhere to the following: When you have a client or customer who is unhappy, go above and beyond what is expected of you to repair the situation! I know many business owners who look at customer complaints as an “annoyance” and complain the person(s) is simply whining…but that’s not always true and that’s NOT the right perspective.

Here’s a personal example: Recently someone purchased my e-book, Promote U Thru PR: How to Get Mass Media Coverage to Build Your Brand and Income, and for whatever reason there was a technical glitch in my shopping cart for THAT one order, that one day, that caused his credit card payment to process but it did NOT deliver the buyer a link to download the e-book.

I received a scathing email from the person saying they were ripped off. But, rather than just email them the e-book directly with an apology (for the sake of keeping the $17 bucks), I refunded their credit card, AND sent them the e-book, AND offered them a FREE 30-minute consultation. That was WAY more than I needed to offer for a $17 product ordering mishap, but the effort to maintain my brand integrity was worth it.

Why? Because the person ended up hiring me for on-going Marketing, Branding, PR, Publicity and Social Media consultation…which yielded way more revenue for me than losing a measly $17 bucks on the e-book sale. However, even if he hadn’t hired me, I could walk away from that situation knowing I did everything possible to make him happy.

My prediction is that MANY of the passengers who went on that awful Carnival Cruise WILL use their vouchers in the future with Carnival and have a great time…like a majority of people who cruise every year yet never experience any mishaps, large or small.

So learn from this recent news story, and learn from the personal example I provided, and when things (possibly) go awry with a client you may have, go above and beyond to fix the situation…it’s YOUR brand and it’s YOUR job to protect it!

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How to Sell, or Make Your Free e-Book Available, on Amazon

January 28th, 2011

Hi All!

Recently, this question has been posed to me a lot: “I want to sell my e-book on Amazon, or I have a free e-book that I want to make available on Amazon. How do I do it?”

So, I decided to write a quick blog post to answer this question for authors. This isn’t intended to give you the step-by-step instructions! It’s intended to give you the general info you need to get started:

TIP ONE: Amazon’s Digital Text Platform (DTP) Service: This enables you to self-publish ebooks for Kindle downloads: https://dtp.amazon.com/mn/signin

Note: This is for whether your ebook is free or you plan to sell it. It also has directions for getting your ISBN and provides that info once you’ve logged in to your account (IBSN info is also provided in the 2 article links below). Directions for log in/account set-up are provided on the link above. This page also provides info about Amazon’s DTP compensation program when you’re selling an ebook.

Also, read this short “how to” article. It says that in order for your ebook to be SOLD on Amazon for download on a Kindle an ISBN IS REQUIRED: http://www.ehow.com/how_5740131_sell-ebook-amazon_s-kindle.html

TIP TWO: Here’s a good “how to” article about creating and distributing your ebook through Amazon. It states this info is for whether your ebook is FREE or to be sold. According to this article, an ISBN number is NOT required for FREE ebooks on Amazon (but I’d get an ISBN for an ebook even if the ebook is free): http://www.ehow.com/how_4489551_sell-book-kindle-format.html

TIP THREE: If you’d prefer NOT to do all of this yourself, here’s a turnkey service that will layout/format your ebooks, get your ISBN numbers, and set-up your ebook with major online retailers. They handle all of it for $149 per title (plus 15% commission of net per sale): http://www.ebookit.com/

Okay! That should take some of the mystery out of this process for you, and hopefully saved you time in researching the answers on your own. Good luck!

Cheers & Happy Marketing!

Lisa

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4 Steps to Leveraging Other People’s Audiences for Big Exposure

January 14th, 2011

Hi All!

I saw the following blog post on ByBloggers.net (an amazing resource for learning effective strategies to create and market digital products), and received permission from them, and the article’s author, to share it here. It’s loaded with great information to help you expand your brand to the followers of other bloggers and online broadcasters (ie: People with podcast shows) who have large audiences.

No need for me to go on about this topic…author, Mike Tiojanco, does a fine job on his own! But before you dive into his info-packed article, here’s some info about Mike: He is an entrepreneur, blogger, and partner at BlogcastFM Premium. In January, he is launching his new project, 8 Hour Rebellion, aimed at helping people break out of the 9-5 and live a life free from the chains of an office desk (so he can spend more time with his wife, two kids, and Xbox360). And you can follow him on twitter: @mtio.

So, without further delay…here is what Mike has to say about:

Leveraging Other People’s Audiences

Most entrepreneurs are familiar with the concept of using leverage to make money.

Use other people’s time (OPT) or, more commonly, other people’s money (OPM) to push your business.

However, when I launched a membership site, it wasn’t OPT or OPM that made it a success.

It was OPA. Other People’s Audiences.

Anatomy of a Partnership

Last November, I helped launch BlogcastFM Premium – a membership site that helps people take their blogs to the next level.

None of that would have happened without a partnership between myself and the BlogcastFM founders, Srini Rao and Sid Savara.

Let’s go step-by-step through the partnership/joint venture (JV) process as I experienced it:

1. Build Your Network

Way back in February I heard about a new podcast series that was launching – BlogcastFM. I had been reading Sid’s personal development blog and following him on twitter. I was just starting my own blog at the time, so the podcast content was perfect for me.

I ended up following Srini on twitter and reading his blog.

A couple posts into my blog I shot him an email asking him to take a look. He was kind enough to take few minutes to check it out and give me some feedback.

I kept in contact with him via twitter, and eventually pitched him on my very first guest post.

At the time I had no clue that these initial contacts would turn into a partnership, but at the time I was just looking to connect with people who were doing what I wanted to be doing.

The takeaway: Work on building your network early and often. Many successful bloggers advise that you spend 50% of your time writing content and 50% of your time networking.

2. Listen to People’s Needs

Like I mentioned before, I am a devoted listener of BlogcastFM.

I listen to just about every episode the day it comes out, sometimes more than once (I’ve got a 45 min. commute).

After listening to that many episodes, a common theme appeared.

In just about every episode, Srini commented, “If I could put into action the ideas I get from every interview, my blog would be way more successful than it is.”

So even Srini, the host of the podcast… the interviewer himself… needed help pulling the best tips out of every interview and figuring out how to implement them.

Surely their audience was having the same issues.

I could help with that.

The Takeaway: Find something that someone’s audience needs that the blogger doesn’t have time to create (or has no interest in creating).

Dave Navarro did this with Naomi Dunford’s audience.

Her audience at ittybiz.com consists of small online business owners. She offers marketing and business development advice – a lot of which is focused on creating ebooks and other digital products. However, her material didn’t really focus on how to launch the ebook once it was created – Dave’s specialty.

Before partnering on “How to Launch the **** of Your eBook,” Dave Navarro was mostly unknown. It was the partnership with Naomi that put him on the map.

3. Pitch the Idea

Back in September, I approached them with an idea for the product – a membership site offering action worksheets for each of their 100+ interviews on BlogcastFM.

They said yes.

I think what really put them over the edge is that I provided a sample of the product – an action worksheet for the interview with Sean Ogle.

This let them see exactly what I had in mind, as opposed to an abstract description in an email.

The Takeaway: Don’t be afraid to pitch the idea. After my pitch, the feedback the guys gave to me was that this was something they really wanted to create for their audience, but they didn’t have the time to do it themselves. Worst case scenario, they pass, but now you’re really on their radar.

The last step:

4. Make Them Love You.

This is something I’m still working on, and will continue to work on as long as BlogcastFM is around.

Do the best work you can.

Make them feel lucky to have you on their team.

Remember, your work is a reflection on their reputation.

The Takeaway: After someone says yes, provide the best work you can so that they feel that the partnership was the best business decision they ever made.

Like I said, I’m still working on this one. I had some family issues that prevented me from doing this over the past month or so, but you better believe I’m going to work my tail off showing them that this was the right decision for them.

That said, I’ve got some interviews to listen to and some worksheets to create…

BIG thanks to Mike, and to Jonathan, founder of ByBloggers.net, for allowing me to share this! GREAT ADVICE and useful info!

Cheers & Happy Marketing!

Lisa

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Free e-Book to Improve (or Start) Your Social Media Efforts

September 12th, 2010

Hi All!

Social Media Strategist, Chris Tompkins, CEO & Founder of Go! Media International, has written a very comprehensive “how to” e-book that clearly maps-out the steps and strategies you need to know to improve, or start, your social media marketing efforts. This is ideal for small business owners and solopreneurs!

Here is a brief overview of what he covers in this terrific e-book, “Social Jump Start”:

1. How to create a clear picture of what your social media marketing environment will look like

2. What your “voice” and purpose is

3. Creating an organized marketing strategy

4. How to identify your target audience(s) and know what makes them tick

5. Determining your “schedule strategy” for your social media efforts

6. How to ethically interact online

7. And MUCH MORE!

Plus, he concludes the e-book with his Top 30 suggestions on how to effectively get started. These quick-hit tips are also loaded with great strategies about effective copywriting, creating easy products to generate traffic and build your list, starting online groups, info about blog tours, and a ton more.

Again, this e-book is FREE, so CLICK HERE to check it out. You’re not even required to provide your contact info to download it! The link takes you straight to the PDF.

Even if you only learn ONE tip, it may be one that makes a big difference in your branding, sales and business building efforts!

Cheers & Happy Marketing!

Lisa

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