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Lisa Orrell, The Promote U Guru 
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Posts Tagged ‘money’Ten Common Mistakes Writing a Business PlanJune 28th, 2011Hi All! Inc. Magazine (online version) published a great article entitled: Top 10 Mistakes Entrepreneurs Make When Writing A Business Plan. I’m going to keep this post short because you can click on the article link to read the details. But I will say that I am amazed at how many new clients come to me (small business owners, coaches, consultants, etc.) who are launching a new business, or currently have one, but never drafted even a basic Business Plan. It’s a step many people want to skip but it’s critical to the success of their company! You wouldn’t sail around the world without a map as your guide…why would you invest your money, time and energy into starting or running a business without a road map to guide you? That said, here’s the short overview that sets-up the article: Writing a business plan is often a crucial first step to getting your start-up off the ground. A good plan can help you raise money, recruit members of your management team, set your marketing strategy and, perhaps best of all, refine your thinking. A plan riddled with errors? That can sink you. Here are 10 mistakes that entrepreneurs frequently make when crafting their business plans, according to Akira Hirai, a consultant in California who advises start-up companies on elements of business-plan writing, including competitive analysis and financial forecasting. Click here to read the Top 10 Mistakes now! Cheers! Lisa P.S. Visit my Fan Page for more marketing, branding, PR, sales, social media and business building tips and resources!  Ways to Improve, and Generate Income From, Your BlogSeptember 04th, 2010 Order This Great e-Book for Only $9.99! Hi All! Are you a small business owner or entrepreneur struggling with how to make your blog better for business building? Or, do you want to start a blog but a bit overwhelmed about how to do it…and how to do it effectively? Or, are you trying to figure out ways to generate income online with your blog? Many new clients who come to me fall into one of those categories. So if that describes you, I recommend picking up this terrific e-book (it’s only $9.99!): “A Step-by-Step Guide to a Better Blog” by Kiesha Easley, founder of WeBlogBetter.com. In this info-packed guide, she covers strategies and tips for people who already have a blog but want to improve their content, traffic, and features (like what powerful plug-ins you should add). But there is also great info for beginners who don’t have a blog and are seeking guidance about how to start one–easily and effectively. I picked-up a copy of the guide and found it to be very helpful. Heck, for only $10 bucks, why not??? Also, for those of you who have a blog already, or when you get one started, be sure to read this article: 5 Sensible Ways to Monetize Your Blog by Evelyn Parham. I’ve tweeted this link and shared it on my Fan Page. It is a GREAT article with quick and easy tips about how you can actually make some extra money from your blog. Read it!!! If you pick-up a copy of the e-book, and read the article I mentioned, you will definitely benefit from the tips you’ll learn. We bloggers, newbies or experienced, spend quite a bit of time on our blogs, so personally I find it worthwhile to learn as much as I can to improve mine. It’s an on-going process and there’s always new strategies to check out…good luck! Cheers & Happy Marketing! Lisa Teleseminars: Are They a Wise Business Choice?June 09th, 2010Hi All! The following post is courtesy of Kathleen Gage, (hugely successful) Online Business Building Expert, and she is a teleseminar pro. Truly. Here are some great insights from her to get you started, or to think about if you’re already doing teleseminars… Teleseminars: Are They a Wise Business Choice? By Kathleen Gage Teleseminars are one of the most incredible ways to build customer loyalty, provide incredible value, position yourself as an expert and make fantastic revenues. The fact is, there are many experts for which teleseminars are the cornerstone of their business and marketing model. To optimize your effectiveness (and revenues) with teleseminars, or any aspect of your product or service offerings, you not only need to know how to develop a great teleseminar you also need to know who is interested in your information, how to market your offerings and how you will sell. Let’s begin with foundation. In virtually any marketing course, a primary area of discussion is defining your target market. Without knowing specifically who your market is, it is difficult to develop products and services your customers will be interested in and be willing to pay for. Here are a few considerations.
A consideration many people never take into account is, “Who do you ideally want to do business with?” Start from the space of, “Where are qualities I look for in my clients that will enhance our working relationship.” After all, you will be putting time, energy and effort into any working relationship. Why not make them the most enjoyable relationships you can? This is just the beginning. The challenge many professionals have is they have not taken the time to identify who wants and needs what they have to offer, but who they ideally want to work with. Without knowing this you may drastically miss the mark. Take time up front to do your homework so that you will benefit your market over the long run and have a great time doing so. To learn more about effectively using the Internet to generate great revenues go to http://www.streetsmartsmarketing.com/free-ebook.htm to access the FREE ebook The Truth About Making Money on the Internet.Thanks, Kathleen! Cheers & Happy Marketing! Lisa |
