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New Book, “Small Message, Big Impact” Worth Reading

June 03rd, 2011

Teri Sjodin's New Book Now on Amazon!

Hi All!

When I was offered an advanced reading copy of Teri Sjodin’s, new book, “Small Message, Big Impact: How to Put the Power of the Elevator Speech Effect to Work for You”, I quickly accepted. Why? Because it’s a great topic and one that I see many people struggle with.

In a nutshell, I have to say that Teri’s new book rocks! And you can now pick a copy because it became available on all major online book retailers, like Amazon, this week.

Here’s the scoop on why I highly recommend reading her book, and why I felt compelled to tell you about it:

  • For anyone who is responsible for selling ideas (to clients, co-workers or family members), or for anyone who sells products or services, or for anyone who conducts presentations, this book will improve your technique and effectiveness.
  • It’s straightforward, with no fluff, and it’s also a fun read. She has a very entertaining style so it’s not a typical “dry” how-to guide.

Here’s a snapshot of what you’ll learn:

  • How to incorporate new creative illustrations and bring your message to life.
  • How to build a compelling and persuasive case using six of the most consistently effective arguments in today’s market.
  • How to morph your elevator speech content and employ your best material in a variety of presentation opportunities, including the internet and social media platforms.
  • How to speak in your own authentic voice-it’s not only what you say, it’s how you say it.
  • This book includes outlines to help you craft your next talk, worksheets, a complete sample elevator speech, evaluation forms…and much more!

And it’s not just me giving the book great reviews. Business Guru, Harvey Mackay, author of the #1 New York Times bestseller, “Swim with the Sharks Without Being Eaten Alive”, as well as Selling Power Magazine and many others, have given it rave reviews, too.

Are you curious about Teri and why she is qualified to write a book on this topic? Here’s her brief bio: Terri L. Sjodin is the principal and founder of Sjodin Communications, a public speaking, sales training, and consulting firm. For over twenty years, Terri has served as a speaker and consultant to an impressive list of companies, industry associations, academic conferences, CEOs, and members of the United States Congress. She is also the author of “New Sales Speak: The 9 Biggest Sales Presentation Mistakes and How to Avoid Them” (Wiley).

Okay! Go get a copy! And thanks, again, to Kevin Small, an amazing Literary Agent, for offering me an advanced copy…also congrads to Teri on writing a great book!

Cheers & Happy Marketing,

Lisa

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