Posts Tagged ‘submitting articles online’
December 07th, 2014
Hi All!
If you want to increase awareness for your Personal Brand and drive more traffic to your website, you need to write articles. 
Not only can this strategy immediately position you as an expert in your field, it can attract clients and media interviews to you.
And, if you’re an Author, writing short articles with content from your book, even AS you’re writing it, is a way to also generate interest in your book and increase your book sales! It’s also a way to continue interest in your book topic even if it has been out for a few years.
Here are ten tips to make the articles you write get results and become a valuable marketing tool for you:
- Grab The Reader’s Attention Fast: Make sure to create an interesting title for your article, and you can even make it a thought-provoking question. Also, in your opening paragraph set-up the “pain point” you’re going to solve and why it’s important to them. Writing articles that will solve a problem for your target audience is a great strategy for the angles you develop.
- Keep the Articles Simple, Short and Easy to Understand Quickly: People want to read quick-hit information that they can grasp fast and benefit from. So make sure the articles you write provide good, helpful information and are written in a succinct style. A good way to achieve this is to use bullet points or numbered points so that your key messages and tips are easy to reference and follow. Having your key points “buried” in paragraphs will make it frustrating for your readers.
- Add Keywords for Online Search: Your articles will be posted in numerous ways online and will often be found by people doing keyword searches on your topic matter. So you want to make sure that you use the Google keyword tool and add those popular search terms in the body of your articles. I know many experts who rapidly increase their search rankings because of writing articles, and oftentimes their articles start ranking higher in search results than their main websites do. Therefore, you want to implement this strategy!
- Don’t Pitch Your Services and Products: When you write articles it’s only about providing helpful info to your target audience. It is not about making your articles big infomercials to pitch yourself and/or your products. If you write good articles that people truly learn from, they will typically want to learn more about you and they will visit your website. The fastest way to kill your credibility and lose a potential “fan” is by trying to sell them on something in your article content.
- Be Yourself in Your Writing Style: Conveying yourself as likeable is important! If you’re a fun person, be sure to bring out your personality in your articles. This is the same advice I give to clients who hire me as a coach and consultant to launch their speaking careers! Don’t be one person on the stage and another person off stage. People can see through that because you’re not being authentic. And when you write articles, it may be the FIRST contact anyone has with you; even before seeing your website. So you want to make sure who you really are comes through in your writing.
- Don’t Quote Other Experts: The purpose of your articles is to showcase you; not someone who could be a competitor. You normally only want to quote other people in your articles if their information really adds to your message and content quality. Sure, you can quote stats and research results from studies you find, but try to avoid quoting or mentioning other experts who are similar to you.
- Offer Your Articles on Your Website & Submit Them to Online Distribution Services: When I submit articles online, I also add them to my website, in Word, so that people can download them to use as content on their blogs, ezines, websites and newsletters. And, on my article web page, I clearly state they can use my articles as long as they are shown in their entirety, and the short bio about me provided at the end of each article is included. I also ask that they send me a link to it when it’s used. Millions of people are constantly seeking for content and understand they have to source the author who wrote it. This is great for driving their traffic to you!
- Write Them Consistently: If possible, try to write and submit at least one article per month online. I know experts who do one-per-week because they receive so much benefit from doing so, but that may be tough for many of you. Start by writing a few, and after you get the hang of it and start developing a “formula” for cranking them out (or hire a ghostwriter to do them for you), you can start to increase how many you publish monthly.
- Share Your Links: Many article distribution services will create a web page for your article that will be found through online searches. You’ll have a unique url for your article’s page and can share that link to drive traffic to your article on Twitter, Facebook, LinkedIn, and in emails to your contact database.
- Embed Links in Your Articles: When you write an article, make sure to have certain words or phrases that have hyperlinks to pages on your website, your blog posts, Twitter page, Facebook page, and/or to other articles you have written and that are posted online. Just make sure the links take them to info that is relevant to what you’re writing about and to points you are making.
Okay! Brainstorm some topics and start writing to build your brand, credibility and online traffic!
Cheers & Happy Marketing!
August 01st, 2012
Hi All!
I wrote about this last year but felt it was worth doing again. Why? Because a great strategy for building your Topic Expert brand, and for increasing traffic to your website, is to write articles.
By doing this, you can immediately be positioned as an expert in your field. It also gives you the opportunity to showcase your knowledge and this can attract clients to you, as well as attract media interviews for you. But, if you’re not a great writer, relax! Hire a ghostwriter (inexpensively) to do them for you. All you have to do is provide them with the topics you think will appeal to your target audience and they’ll do the heavy lifting for you.
And, for any of you Authors, writing short articles with content from your book, even AS you’re writing it, is a way to also generate interest in your book and increase your book sales! It’s also a way to continue interest in your book topic even if it has been out for a few years.
That said, here are 10 quick tips for making them compelling and using them as a valuable marketing tool:
- Grab The Reader’s Attention Fast: Make sure to create an interesting title for your article, and you can even make it a thought-provoking question. Also, in your opening paragraph set-up the “pain point” you’re going to solve and why it’s important to them. Writing articles that will solve a problem for your target audience is a great strategy for the angles you develop.
- Keep the Articles Simple, Short and Easy to Understand Quickly: People want to read quick-hit information that they can grasp fast and benefit from. So make sure the articles you write provide good, helpful information and are written in a succinct style. A good way to achieve this is to use bullet points or numbered points so that your key messages and tips are easy to reference and follow. Having your key points “buried” in paragraphs will make it frustrating for your readers.
- Add Keywords for Online Search: Your articles will be posted in numerous ways online and will often be found by people doing keyword searches on your topic matter. So you want to make sure that you use the Google keyword tool that I mentioned back in the chapter about writing an effective Press Release, and add those popular search terms in the body of your articles. I know many experts who rapidly increase their search rankings because of writing articles, and oftentimes their articles start ranking higher in search results than their main websites do. Therefore, you want to implement this strategy!
- Don’t Pitch Your Services and Products: When you write articles it’s only about providing helpful info to your target audience. It is not about making your articles big infomercials to pitch yourself and/or your products. If you write good articles that people truly learn from, they will typically want to learn more about you and they will visit your website. The fastest way to kill your credibility and lose a potential “fan” is by trying to sell them on something in your article content.
- Be Yourself in Your Writing Style: Conveying yourself as likeable is important! If you’re a fun person, be sure to bring out your personality in your articles. This is the same advice I give to clients who hire me as a coach and consultant to launch their speaking careers! Don’t be one person on the stage and another person off stage. People can see through that because you’re not being authentic. And when you write articles, it may be the FIRST contact anyone has with you; even before seeing your website. So you want to make sure who you really are comes through in your writing.
- Don’t Quote Other Experts: The purpose of your articles is to showcase you; not someone who could be a competitor. You normally only want to quote other people in your articles if their information really adds to your message and content quality. Sure, you can quote stats and research results from studies you find, but try to avoid quoting or mentioning other experts who are similar to you.
- Offer Your Articles on Your Website & Submit Them to Online Distribution Services: When I submit articles online, I also add them to my website, in Word, so that people can download them to use as content on their blogs, ezines, websites and newsletters. And, on my article web page, I clearly state they can use my articles as long as they are shown in their entirety, and the short bio about me provided at the end of each article is included. I also ask that they send me a link to it when it’s used. Millions of people are constantly seeking for content and understand they have to source the author who wrote it. This is great for driving their traffic to you!
- Write Them Consistently: If possible, try to write and submit at least one article per month online. I know experts who do one-per-week because they receive so much benefit from doing so, but that may be tough for many of you. Start by writing a few, and after you get the hang of it and start developing a “formula” for cranking them out (or hire a ghostwriter to do them for you), you can start to increase how many you publish monthly.
- Share Your Links: Many article distribution services will create a web page for your article that will be found through online searches. You’ll have a unique url for your article’s page and can share that link to drive traffic to your article on Twitter, Facebook, LinkedIn, and in emails to your contact database.
- Embed Links in Your Articles: When you write an article, make sure to have certain words or phrases that have hyperlinks to pages on your website, your blog posts, Twitter page, Facebook page, and/or to other articles you have written and that are posted online. Just make sure the links take them to info that is relevant to what you’re writing about and to points you are making.
Okay! There are 10 quick tips to get you started on writing articles to build your brand, revenue, credibility and online traffic!
Cheers & Happy Marketing!
March 30th, 2012
Hi All!
The following article is a guest blog post courtesy of Kelly Marsh, a freelance writer and blogger. You’ll see that she provides great strategies to improve your search engine rankings on Google, so if you want to get on page one of a Google search, keep reading!
Here is the blog post Kelly provided:
If you are a small business owner, or own an online business, you know the importance of first page ranking in the Google search engine. Some believe that well done SEO can bring the desired result. However, this is not the only thing that helps one to get the top ranking. Moreover, Google maintains a top-secret and complex algorithm to decide on the websites to be displayed on top. No one has the exact information about the ways in which search engines give priority to websites. Still, it can be said that the well optimized and highly relevant web pages would get good ranking. Find out the easiest ways to get top page ranking in Google below:
Keyword Research
Start with keyword research. Find out the keywords relevant to your webpage that have the highest number of searches. You can do keyword research in the Google Adwords Keyword Tool. Choosing the right set of keywords is half work done.
Proper Optimization of Meta Tags
Use the keywords in your description tag, title tag and keywords tag. You can also use the keyword phrase in the image ALT tags. In this way, Google shall be redirecting traffic to your website. However, ensure that the webpage is relevant to the keywords searched.
Keyword Density
Always maintain the keyword density of 1-5%. If you exceed this limit, it would be considered as spam as per the rules of search engines. Hence, keyword stuffing should be avoided at all cost.
Domain Name
The domain names that have the keyword phrase have more chance to get a higher ranking than those without the same. However, this can only happen if your website is properly optimized and possesses high number of quality backlinks.
Backlinks
Create as many backlinks as possible to redirect traffic to your website. Video marketing, article marketing, social media and social bookmarking are some of the ways to create backlinks to your website.
Anchor Text
Use of anchor text is also another way to get backlinks to your website and high page ranking in Google.
Video Marketing
This is also a great way to redirect traffic to your website. You would have to make small videos about your business or products and upload in several video sharing websites. Google would surely put your website in the top rank if it has a video. However, ensure that the video is relevantto the item searched.
Social Media
This is the fastest growing way to get traffic to your website. MySpace, Facebook, Twitter, etc. are some of the social platforms from where you can expect traffic to your website. This is because once you share your url on your profile, your fan and followers would re-share the same with their friends. In this way, you would get traffic to your website.
Article Marketing
Article marketing is also a great way to attract traffic to your website through search engines. You need to submit articles relevant to your business to several article directories with a brief bio about your company at the end of the article and backlink the same to your website. The work is as simple as that.
Google Map Listing
This is the best way to get visible on the first page of Google. Google would surely keep you at the top spot if you use Google Map Listing. Moreover, this favors you from your customers’ base as well. They get to know about your location in an instance that helps both of you in several ways.
These are some of the ways to increase your page ranking. The more techniques you use, the more your chances to get top position in Google search engine. Using all of these would make you dominate the first page leaving your competitors perplexed.
About the author: Kelly is a blogger by profession. She loves writing on technology and luxury. Beside this she is fond of gadgets. Recently an article on trek bicycle attracted her attention. These days she is busy in writing an article on landscape architecture.
March 22nd, 2011
Hi All!
This is Part Two of a 2-part series, so hopefully you read Part One and are ready to continue with learning more about article writing for brand building!
Okay! So, you’ve outlined a list of article topics your target audience will benefit from, and you’ve written your first article. Now what? There are a wide variety of online article submission and distribution services available that operate in different ways and that serve different purposes.
Here is a brief overview of the types that you’ll encounter. They will: Require you to pay a minimal fee, or not charge anything, to distribute your article online and will create a web page for your article that can be found in search results; or, they will have subscribers who pay a monthly fee to access fresh content (i.e. articles submitted by experts like you) and those people will use your article in their blogs, ezines, websites, publications or newsletters; or, the service will pay you a minimal fee if they approve your article and choose to offer it on their website for others to publish; or, they will charge you a minimal fee to distribute your articles to targeted outlets (not just distribute it online) interested in your topic matter.
You can find examples of services that match the variety I just provided by performing online searches using phrases like: Free services to submit articles; online article submission; getting paid to write or submit articles; and services to distribute articles online.
You will quickly see there are hundreds of options to get your article distributed and found by your target audience! It can be a bit overwhelming, so start by picking a few and try them out.
Another option, if you have the budget, is to hire a VA (Virtual Assistant) or a freelance article submission expert, and they can do all of this for you. You can find people who can help you by posting a request on a service like eLance.com and you’ll receive responses from many individuals who offer this type of support. Plus, you can also find article ghostwriters on eLance.com who are reasonably priced!
But, if you plan to get your articles out to the masses by yourself, here is a link to a compiled list of article submission services…it’s very comprehensive and many of them are FREE!!!
But before I conclude this 2-part series, I’d like to share one more strategy you can implement for getting your articles distributed: Contact publications and blogs directly that reach your target audience. No matter what your area of expertise is, there are going to be tons of magazines, ezines, newsletters (print and online), websites, social media community websites, and blogs seeking content from outside authors.
You can do online searches to find the ones who reach your target audience and then create a targeted hit-list to inquire if they accept guest articles. You will find that some of them will even have article submission guidelines available on their websites!
If they find your topic ideas interesting, feel their audience will benefit from your information, and find your articles to be well-written, there’s a very good chance they will publish your content.
And, even better, you will begin to establish a relationship with these targeted contacts and that can lead to their accepting your articles on a regular basis. This is a fabulous scenario because their audience will become more familiar with you and that is a key factor for building your topic expert brand!
Cheers & Happy Marketing!
Lisa
Tags: how to write articles, increase web traffic, online strategy, submitting articles online Posted in authors, book marketing, branding, Business Coaching, Business Tips, marketing, PR and Publicity, social media | 1 Comment »
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