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Lisa Orrell, The Promote U Guru 
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50 Qualities of the Best Business BlogsFebruary 24th, 2012Hi All! As you know, I’m constantly doing research for tips, trends and strategies that pertain the branding, business, marketing, social media, sales, PR, etc…basically anything that can help people build their small businesses and achieve success! And today I came across this great blog post written by Marcus Sheridan, The Sales Lion, entitled: 50 Qualities of the Best Business Blogs in the World. I wanted to share several of the tips on his list here because SO many clients and people in my workshop audiences constantly ask,”What can I do to make my blog better?” Or, “I want to start a blog but don’t know what to do!” And after reading Marcus’s post, I felt many of you could benefit from the info. So, here are 15 of the 50 qualities he shared: 1. They answer the basic consumer questions first and foremost. 2. They don’t suffer from the curse of knowledge. 3. They don’t try to impress readers because they know that happens naturally with great teaching. 4. They don’t brag about themselves, their company, and why they’re so awesome. 5. They are willing to have a conversation below the post (in the comments section) or behind the scenes via email. 6. They don’t waste words, and if they can state it shorter, they do. 7. The owner/CEO of the company is involved and also is a blog contributor. 8. They include at least one image on every post. 9. They make it readable by using short paragraphs, bullets, headers, etc. 10. They include video as much as possible. 11. They address subjects no one else in their industry is willing to address. 12. If they see something wrong in their industry, they tactfully call-out the action, person, or company doing it. 13. They leverage as many employees as they can in the content curation process, and see every member of their staff as a “blog contributor.” 14. They don’t have a bunch of frivolous red tape, filters, and stupid management teams holding up every blog article that’s written. 15. They have thick skin and don’t back down as soon as someone doesn’t like what they have to say. To read the other 35 qualities he shared, simply click here! I hope that all you small business owners, speakers, authors, coaches, entertainers and consultants find this info helpful for improving your blogging efforts. If you’re going to take the time to have a blog, you should at least do your best to make your efforts effective! Cheers & Happy Marketing! Lisa  4 Responses to “50 Qualities of the Best Business Blogs”Leave a Reply |
Hello,
I am a financial writer by profession. I have written several finance related articles on debt, loans, bankruptcy, investment, mortgage, insurance and so on. I came across your site : (http://www.promoteuguru.com) while surfing through the internet to find a suitable site for writing articles. The information of your site is really worth reading.
I was wondering if you can allow me to write for your site. I use to add a text link in my articles and in return if needed I give them a link from one of my sites. I do not charge anything for my article. Waiting for your positive reply.
Hi Alfred!
Yes, I do accept guest blog posts from people who (obviously) write content suited for my target audience: Small biz owners, solopreneurs, speakers, authors, etc. And it sounds like you could provide good topics suited for them.
Please email me some article topics and we’ll go from there: Lisa@PromoteUGuru.com
Thanks!
Lisa
Nice post. Best regards.
I don’t even know how I ended up here, but I thought this post was good. I don’t know who you are but definitely you are going to a famous blogger if you are not already 😉 Cheers!