7 Tips to Create More Effective Tweets
September 16th, 2013
Hi All!
According to Brafton, a Content Marketing Agency, almost 80% of the B2B companies using Twitter are not driving business from it…but WHY? Many of them are not paying attention to the following tweet tips. Are you?
Whether you own a small business or oversee the Marketing and Social Media department at a large company, and regardless of whether your business is B2B or B2C, these tips can help!
Here are seven, basic yet effective, ways to compose tweets in order to build website traffic, business, and your brand:
- Use Proper English & Grammar: By using proper grammar, punctuation, and spelling, your tweet will be easy to read and comprehend. And it will create a positive impression for your brand. Basically, make your tweets clear versus clever!
- Create Appealing Content: Put yourself in the shoes of your audience and think like them to accurately craft a tweet that will connect, communicate, and appeal to them.
- Use a Call-to-Action: Tell your audience what you want them to do. The focus of many of your tweets should include a call-to-action for your audience. This gets them to “engage” with you versus keeping it a one-way communication process.
- Link to Something: You can link your tweet to your blog, website, an online article, or social media page. Using link shortening services, such as bit.ly, will not only save space, but also create better looking tweets. And research reveals bit.ly links generate maximum retweets.
- Include #Hashtags: Including 1-2 hashtags relevant to the message is a good way to improve tweets and increase reach among prospects (who are not yet followers of you). Those hashtagged words that become popular are trending topics and you can use them to piggy back for views. Warning: Using hashtags too often is a bad twitequette and will not serve you well. The search engines will see you as a spammer and the whole process will become counterproductive, thus potentially harming your social media marketing efforts.
- Avoid Abbreviations or Slang: Avoid using text-speak and slang in your tweets. You’re not sending a private message or text to a friend; you’re primarily creating professional messages for an audience that can impact your business.
- Focus on Size: An ideal tweet should include (approximately): 100 characters for the message, 20 characters for the link, and 20 characters for retweets or the info source.
Take the time to focus on these tweet tips, as well as be consistent & persistent in your Twitter efforts, and you’ll be one of the business’s that DOES benefit from Twitter by increasing your sales and leads!
Cheers & Happy Marketing!
Lisa
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