Business Building Boot Camp: About Lisa

Overview | About Lisa | How It Works | Class Schedule | Contact | Affiliate Program

Who Is Lisa Orrell?

Lisa received her B.S. Degree in Advertising, with a Minor in Marketing, from San Jose State University and started her first advertising agency when she was just 25 years-old. She continued to run her award-winning company in the San Francisco Bay Area for 20-years and her agency serviced some of the biggest brand names in the Technology & Consumer sectors. And, during her career, Lisa has received over 75 national and international awards for branding, marketing and creative excellence.

But, after 2 decades of running her ad agency, Lisa needed a change and decided to make a career shift. So, now in the next phase of her professional life, she is highly respected as The Promote U Guru. As such, Lisa’s an in-demand Branding Expert, Marketing Consultant & Certified Success Coach who works with entrepreneurs, aspiring industry & topic experts, small business owners, coaches, consultants, entertainers, speakers, and authors. And, as a professional speaker herself, her popular seminars, workshops and webinars consistently sell out, on topics such as: Branding, Marketing, PR, Publicity, Book Marketing, Speaking for Revenue Generation, and Social Media.

Her clients benefit from her unique blend of being a certified Coach (through an ICF-accredited academy), 20-year veteran business owner, and Marketing & Branding expert. She personally understands what it takes to: Build a Brand Platform; market a person, product or business effectively; and grow a business. Plus, Lisa also provides Speaker & Presentation Consulting packages to help people improve their presentation skills, content, topics, visual aids (i.e. PowerPoint slides), and results!

And, recently, Lisa was named The Top 30 Most Influential Brand Gurus in the World by This professional organization selected top branding experts around the globe (who fit specific criteria) and then asked over 22,000 industry professionals to vote on the candidates they believed should make the final Top 30 List…and Lisa was one of them!

Also, because of her extensive brand notoriety and experience, in 2011 Lisa was asked by the International Coach Academy (ICA) to be a lead Instructor for a variety of Branding & Marketing courses in their Business Base Camp Program. ICA is a world-renowned ICF-accredited coach training certification academy, and their Business Base Camp Program was developed to help new and seasoned Coaches build a thriving coaching practice.

Lisa is also the author of 2 top-selling business books on Amazon, “Millennials Into Leadership” (written for Gen Y about how to be young, effective leaders, pub. 2009) and “Millennials Incorporated” (how to recruit, manage and retain Gen Y, pub. 2007). And she is regularly hired by colleges and corporations (such as Pepsi, Johnson & Johnson, eBay, Paul Mitchell, USC, and Blue Cross/BlueShield) to conduct seminars for their Managers and Executives. Companies and colleges also hire Lisa to conduct Leadership presentations, with an emphasis on Personal Branding, for their Millennial and Gen X employees (or students).

In mid-2011, Lisa will be publishing her THIRD book, “Boomers into Business: How to Turn What You Know into Dough Before & After Retirement“. It will be the first one in her NEW “The Promote U Guru Guide to…” series. Each book in this series will focus on different areas of Branding, Marketing, PR, Publicity, Sales, Book Writing & Publishing, Book Marketing, and Social Media.

Based on her vast business and marketing experience, Lisa has been interviewed by, or written articles for, countless media, including: ABC, MSNBC, NPR, The Wall Street Journal, The New York Times, TIME, Cosmo, U.S. News & World Report,,,,, The Silicon Valley Business Journal, China’s HerWorld magazine, and