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Lisa Orrell, The Promote U Guru 
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Archive for the ‘branding’ CategorySimple Strategies to Get More Business on FacebookJanuary 13th, 2013Hi All! Social Media is an area that I not only conduct workshops and seminars on for small business owners, speakers and authors, but one that I provide private consultation on with every single client who hires me. Now, I realize that to some of you Social Media may not be a mystery for building your brand, lead generation and increased sales, however I will tell you it IS a huge mystery to most anyone who contacts me. The common questions I hear are: How can I get more followers on Twitter and attract customers? I have a Facebook Business (Fan) Page but how do I use for marketing to get more clients? I have no idea how to use LinkedIn, Pinterest or YouTube for business, so what should I be doing? How can I use social media for book or product marketing? And on and on and on…I’m not exaggerating when I say those types of questions are posed to me several times a week. Obviously each one of those inquiries could each be the topic of its own book (and many have been!), so I’ll narrow this down to ONE of those topics and tackle the others in future posts I write. Today I’d like to share an excerpt from an informative article written by Angela Stringfellow, a Business Writer who just had this article published on American Express’s awesome website for Small Business Owners and entrepreneurs, OpenForum.com. Her article is entitled: “10 Tips for Using Facebook to Boost Business”. To avoid copyright issues, here are just the first three tips she shares and then you can click on the link to read the final seven: Here are some innovative ways small businesses can use Facebook and capitalize on the power of this social giant. 1. Integrate Facebook connect buttons into your company website. Website visitors can easily connect to Facebook with the click of a button, enabling small business owners to maintain contact with potential customers even if they never return to the website. 2. Be responsive. Josh Grossman of e-Coupon service SavingStar says his company uses Facebook to communicate with customers and makes a point to respond to every question and comment promptly. Small businesses often thrive on personal interaction, and Facebook is a useful tool. 3. Make it easy to share content. Grossman explains, “Every coupon we post on SavingStar has a Facebook like button. Each coupon gets dozens or even hundreds of likes, helping to spread the word with users’ Facebook friends. All of our blog posts also have Facebook like and send buttons, and we use the Facebook comments plugin to make it easy for users to comment and share those comments with their Facebook friends.” The tips that Angela shares in her article are dead on, so I highly recommend CLICKING HERE to read the other seven! Cheers & Happy Marketing! Lisa  How to Optimize Your Press Release for Major TrafficDecember 15th, 2012Hi All, There’s one key marketing and branding tool that most client who come to me have never used in their mix: Press Releases. These are critical to get mass awareness for you, your company, your products, your events and your services. Plus, if you write them yourself, the only cost is to deploy it through a service, like PRWeb.com. And the coverage you get after that is FREE publicity for you! But, aside from writing a well-crafted Press Release that has newsworthy information to share, you’ll want to optimize it so that the Media and potential clients, on an on-going basis, through online search, can find it. Inc. recently posted a great article with easy tips to do this, entitled: “The Perfectly Optimized Press Release” written by Aaron Aders, Co-founder and Chief Strategy Officer of Slingshot SEO. In the article, he provided six strategies to optimize your next Press Release. Here are three of them but click on the article link to read the final three. You don’t want to miss all of them! 1. Use direct links with natural anchor text. Be sure that your chosen online wire service does not redirect links within your press releases to another server before sending them to your website. Wire services typically do this to track the visitor through a cookie that is tracked during the redirect. This is good for the wire service, but bad for you. Just hover over a link in your press release and make sure the URL points to the desired page on your website to confirm a direct link. Also, in anchor text, it’s a bad practice to force keywords where they may sound a bit unnatural to the content of the article. Use keywords and phrases that are relevant to the article only. 2. Don’t use too many links. Follow these simple guidelines when using links inside your press release. Use no more than one link if your press release is less than 250 words; two links for up to 400 words; three links for up to 750 words; and five links for up to 1,000 words. It’s good practice to keep your online press releases under 1,000 words. Using too many links can make a press release appear ‘spammy.’ 3. Take advantage of multimedia attachments. Press releases with multimedia typically have higher click-through rates. So, if your wire service allows multimedia attachments such as videos or pdf files then be sure to take advantage of this extended functionality. Here’s a little known trick: don’t forget to optimize the file names and titles of your multimedia attachments to your press release. This will boost the press release’s SEO power. Again, use keywords and phrases that are relevant to the press release only. CLICK HERE TO READ ALL OF AARON’S GREAT ARTICLE! Cheers & Happy Marketing! Lisa Basic Steps to Creating an Effective Google AdWords CampaignAugust 30th, 2012Hi All! The following Guest Blog post is another good one courtesy of Craig Robinson, an online Marketing Expert and the Editor for Qwaya, a Facebook campaign tool that runs through a web interface. In this article, Craig is going to take you through the basic steps and tips to create a winning AdWords campaign. It’s loaded with great info, so let’s jump in! Basic Steps to Create an Effective Google AdWords Campaign by Craig Robinson When you’re ready to take the big step into online marketing, you will undoubtedly be creating an AdWords campaign with Google. Of course, there are many other ad services out there to choose from, and you should always spread your eggs out instead of putting them all in one basket, but Google is the biggest service around and it demands your attention. However, only the best campaigns on Google are going to succeed, or at least have a greater chance of succeeding. But there is an endless amount of competition using AdWords campaigns, so you have to create great material or else your competition is going to bury you. So let’s discuss how you can get ahead of your competition, and improve your branding and sales through an AdWords campaign… Steps & Tips: Target Your Market This is the first step in the process and perhaps one of the most important. You want to ensure that you have the proper market targeted if you’re hoping to use AdWords to generate sales. When you’re creating your AdWords campaign, think about whom to target both from a keyword and geographic perspective. Your keyword portfolio decides when and where your ads will show. You need to balance great reach with high relevance, so think about the market you’re targeting and play to their needs. Best Ways to Write Copy This is something that can seem rather difficult at first. The goal is to command the reader’s attentions with your copy, and there’s a careful mixture of art and science involved here. For instance, you may want to ask questions that appeal to the users. You can also hand out simple instructions, tell a short story, offer up a teaser, etc. You want to create an air of intrigue, but you also want to come across as trustworthy. Although good copy depends a lot on what you’re advertising and to whom, the key is always relevance. How can you make the ad as relevant as possible looking at the keywords you’re buying clicks for? Here are examples of quick-hit messaging you’d want to follow when writing your ad copy:
A Strong Call to Action With a call to action, you’re looking to entice someone to click through on your ad and act on your offer. You’re not trying to order them to do something, however. So save those multiple exclamation points, the huge promises (i.e. lies), and other gimmicks used. If your copy is written well enough and if the ad is relevant for the chosen market, a simple “Purchase online today” or something similar is as “strong” as you need for a call to action. Creating Relevant Search Phrases For Google’s particular system, this is an incredibly important part about effective marketing. You need to make sure that your keyword portfolio matches search phrases that are actually searched by people. There’s no “best guess” feature with AdWords. You’re going to be paying the freight here, so make sure that you do your research. (Note: It helps to have a service delivering these ads that will help out in search term generation.) Lowering your CPC Yes, playing the game with Google AdWords is going to cost money. It’s worth it if you have an effective campaign. You’ll receive a nice ROI. But if you’re interested in lowering your cost-per-click number, you need to focus on three main areas: long tail keywords, uncompetitive themes, and relevancy. Long tail keywords are far more descriptive and thus have less competition. The same goes for the uncompetitive category. You should be able to find some really popular phrases, relevant to your ad’s message, which aren’t “over” competitive. Lastly, make sure that your ads are using keywords that are as relevant as possible. Nothing lowers costs like actually making money! Doing things the right way with Google can make your campaign a huge success and can help your business to grow exponentially. The above guide isn’t as thorough as it could be, but it does give you a general run through in terms of creating effective ads. Expand on each tip as you need it. And if you’d like more tips on search engine marketing, visit keybroker.com. Thanks, Craig, for contributing another helpful article. And I hope all of you learned something here to make YOUR AdWords campaigns more successful…done right, they are a great way for small business owners to not only increase sales but build awareness for their brand, too. So I don’t care if you’re selling books online or want to promote your services, try some AdWords campaigns in your marketing plan. Cheers & Happy Marketing! Lisa
Ten Tips for Writing Articles to Build Your Brand, Book Sales and Web TrafficAugust 01st, 2012Hi All! I wrote about this last year but felt it was worth doing again. Why? Because a great strategy for building your Topic Expert brand, and for increasing traffic to your website, is to write articles. By doing this, you can immediately be positioned as an expert in your field. It also gives you the opportunity to showcase your knowledge and this can attract clients to you, as well as attract media interviews for you. But, if you’re not a great writer, relax! Hire a ghostwriter (inexpensively) to do them for you. All you have to do is provide them with the topics you think will appeal to your target audience and they’ll do the heavy lifting for you. And, for any of you Authors, writing short articles with content from your book, even AS you’re writing it, is a way to also generate interest in your book and increase your book sales! It’s also a way to continue interest in your book topic even if it has been out for a few years. That said, here are 10 quick tips for making them compelling and using them as a valuable marketing tool:
Okay! There are 10 quick tips to get you started on writing articles to build your brand, revenue, credibility and online traffic! Cheers & Happy Marketing! How to Create Unique and Encouraging Facebook AdsJune 02nd, 2012Hi All! The following Guest Blog post is courtesy of Craig Robinson, Editor for Qwaya, a Facebook campaign tool that’s run through a web interface. If you’re a small business owner who currently runs ads on Facebook, or plan to, you do NOT want to miss the incredibly useful tips and strategies he, as a Facebook Advertising Expert, outlines to make your online ads much more effective! So…let’s jump in to Craig’s article! With so many different software options out there for you to choose from, you can realistically churn out ads by the hundreds every single day if you wanted to. You’re only limited by your imagination and the speed of your software. However, as most advertisers ultimately learn when dealing with Facebook, quantity never bests quality. One original, inspiring ad from one source can get 10 times the conversions of an entire army of shoddy ads. People left places like MySpace for Facebook because Facebook was of superior quality. No jumbled mess of advertising for porn and dating sites and other garbage. So, to make the most out of this social media giant, you need to post high-quality ads. Below, we will go over a few great ways in which you can hone your ad-making skills. A Five-Step Guide for Creative Ad-Making: 1: Emulation is Not Theft You can think of emulation like trend-watching in this context. The idea isn’t to steal ideas from anyone; and it’s definitely not to outright steal ads. But you need to keep up with trends. As you’re operating a business, it’s difficult to know what groups of people are liking on Facebook these days. You might decide a humorous Rage Comic ad would create a social context buzz, but you may be two years late for that if you’re not keeping up with the trends. So when we speak of emulation here, what we’re really speaking of is keeping an eye on the competition to make sure that you’re not missing the ball. 2: Text and Context are Different Things You can’t always type your way to social context and high conversions, so remember that leaning on text too heavily isn’t how you create an original ad. You want your text to be very specific to the purpose and to provide a call of action without making bold promises and guarantees that cannot be matched. But you don’t want to only rely on the text for a creative ad. For example, a press release style of ad is good, but it’s even better with an image(s). Trying to type your way to popularity isn’t nearly as efficient as going with a blended approach. 3: Target a Complete Niche A lot of advertisers make the mistake of not targeting a large enough niche. Did you know that women over 50 years of age click at higher rates than anyone? Yeah; it’s true. You don’t want to only cater to 18-35 or whatever popular demographic you read about. You want to cater to all inside of the niche. Expand on your main keyword (for instance: stereo equipment) and think of every instance in which it can be used, regardless of age and even of location. Expand, expand, expand! 4: Visualizing the Goal Optical illusions and humorous images and the like are all big draws for people. Remember, the Facebook expert advertises in the realm of social context. The amateur advertises dry business slogans to a narrow niche. Be very visual with your ads and entice attention by causing people to actually focus on what they’re looking at. Your main goal is conversion, but that’s not your only goal. Popular, enticing ads will catch on. 5: Always Test Your Ads The best part about advertising is that you’re never going to rely on one ad and you’re never going to leave an ad out there that doesn’t perform well. As long as you’re testing, you will know which areas of the ad to tweak and how to proceed with a successful campaign. You always need to test what you’re doing. It’s not a complicated thing to advertise with Facebook. Just make sure that you’re always adapting and are always looking to be creative. Thanks, Craig, for those helpful, quick-hit tips for improving your branding and sales using Facebook advertising! Cheers & Happy Marketing! Lisa 5 Key Strategies for Effective Facebook Advertising CampaignsApril 24th, 2012Hi All! I came across this extremely helpful article written by Melinda Emerson, The Small Biz Lady. Melinda always provides great content and info so you should follower her on Twitter @SmallBizLady and read her blog posts. Many clients come to me either confused about Facebook Advertising, or have never even considered running Facebook Ads. And I typically find most of them think Facebook Ads are probably really expensive. But, that’s NOT true! Not only can you choose the exact audience you want your ad to appear on the pages of, BUT you can also control how long it runs and how much you spend. Also, ads are great for promoting your events! You can run a Facebook Ad campaign leading up to your event and then stop the campaign once it’s over. Cool stuff! Again, you’re in total control of your campaigns and budget. For more info on all the general stuff about “how” to run ads, visit the Facebook Ads page. Okay…back to the purpose of this article! I’d like to share 5 tips Melinda offers once you’ve decided to run ads. “5 Areas to Focus on When Setting Up Facebook Ads” by Melinda Emerson. Please note this is just an excerpt from the entire article she wrote, so click here to read the whole thing! User Destination: Figure out where you want to send the users that click on your ad. There is a strong benefit to sending people to a Facebook Business Page, as well as sending them to a company website. It all depends on the marketing goal you are hoping to achieve. Costs per click will also vary based on where you direct people to go. A CPC landing page can make or break an ad campaign, but the landing page doesn’t necessarily need to be offsite. Facebook Business Pages allow for creative opportunities for landing pages including a contact form or a Facebook store among other options. Ad Type: Determining which ad type to choose can directly impact the success of a campaign. Facebook Ads are a common ad type that is structured most similarly to traditional CPC ads. Sponsored stories, event, post, and application ads can also be successful for brands but focus on more specific content. There is a strong social advantage for running ads that highlight a brand’s status update or event because they show “likes” and shares associated with that post. These ad types often see increased click through rates because of the social association. Targeting: You not only have the opportunity to target your current demographic, but can also connect with an audience that you would like to target as customers. Facebook allows you to target users based on every profile feature that they enter. Likes and interests are a feature that businesses need to take advantage of. If a business sells fitness products they have the opportunity to show their ads to anyone that “likes” fitness, health, working out, yoga, etc. The specific targeting allows for leads from a very qualified user group, which makes the Facebook Ad conversion rates much higher than traditional CPC campaigns. Reporting: In addition to the basic reporting that Facebook offers, there are other ways to track your user’s activity after they click on your ad. You can setup goals and conversion tracking in Google Analytics that can assist in determining the success of the ad campaign. Optimization: Continuously managing your ad campaign is vital to its success but knowing how to optimize it is what can really drive results. Knowing which ads are performing and why is what you’ll need to know to carry that success to the other ad campaigns. I hope her tips take some of the mystery out of Facebook Ad campaigns for you! Regardless of whether you’re a small business owner, coach, consultant, entertainer, book author or speaker, Facebook Ads are a great way to generate traffic to your Fan Page (Business Page), website, events, products and BRAND…and it’s highly targeted and cost-effective for lead generation! Cheers & Happy Marketing! Lisa Google: Solid Strategies to Rapidly Increase Your Search Engine RankingMarch 30th, 2012Hi All! The following article is a guest blog post courtesy of Kelly Marsh, a freelance writer and blogger. You’ll see that she provides great strategies to improve your search engine rankings on Google, so if you want to get on page one of a Google search, keep reading! Here is the blog post Kelly provided: If you are a small business owner, or own an online business, you know the importance of first page ranking in the Google search engine. Some believe that well done SEO can bring the desired result. However, this is not the only thing that helps one to get the top ranking. Moreover, Google maintains a top-secret and complex algorithm to decide on the websites to be displayed on top. No one has the exact information about the ways in which search engines give priority to websites. Still, it can be said that the well optimized and highly relevant web pages would get good ranking. Find out the easiest ways to get top page ranking in Google below: Keyword Research Start with keyword research. Find out the keywords relevant to your webpage that have the highest number of searches. You can do keyword research in the Google Adwords Keyword Tool. Choosing the right set of keywords is half work done. Proper Optimization of Meta Tags Use the keywords in your description tag, title tag and keywords tag. You can also use the keyword phrase in the image ALT tags. In this way, Google shall be redirecting traffic to your website. However, ensure that the webpage is relevant to the keywords searched. Keyword Density Always maintain the keyword density of 1-5%. If you exceed this limit, it would be considered as spam as per the rules of search engines. Hence, keyword stuffing should be avoided at all cost. Domain Name The domain names that have the keyword phrase have more chance to get a higher ranking than those without the same. However, this can only happen if your website is properly optimized and possesses high number of quality backlinks. Backlinks Create as many backlinks as possible to redirect traffic to your website. Video marketing, article marketing, social media and social bookmarking are some of the ways to create backlinks to your website. Anchor Text Use of anchor text is also another way to get backlinks to your website and high page ranking in Google. Video Marketing This is also a great way to redirect traffic to your website. You would have to make small videos about your business or products and upload in several video sharing websites. Google would surely put your website in the top rank if it has a video. However, ensure that the video is relevantto the item searched. Social Media This is the fastest growing way to get traffic to your website. MySpace, Facebook, Twitter, etc. are some of the social platforms from where you can expect traffic to your website. This is because once you share your url on your profile, your fan and followers would re-share the same with their friends. In this way, you would get traffic to your website. Article Marketing Article marketing is also a great way to attract traffic to your website through search engines. You need to submit articles relevant to your business to several article directories with a brief bio about your company at the end of the article and backlink the same to your website. The work is as simple as that. Google Map Listing This is the best way to get visible on the first page of Google. Google would surely keep you at the top spot if you use Google Map Listing. Moreover, this favors you from your customers’ base as well. They get to know about your location in an instance that helps both of you in several ways. These are some of the ways to increase your page ranking. The more techniques you use, the more your chances to get top position in Google search engine. Using all of these would make you dominate the first page leaving your competitors perplexed. About the author: Kelly is a blogger by profession. She loves writing on technology and luxury. Beside this she is fond of gadgets. Recently an article on trek bicycle attracted her attention. These days she is busy in writing an article on landscape architecture. 50 Qualities of the Best Business BlogsFebruary 24th, 2012Hi All! As you know, I’m constantly doing research for tips, trends and strategies that pertain the branding, business, marketing, social media, sales, PR, etc…basically anything that can help people build their small businesses and achieve success! And today I came across this great blog post written by Marcus Sheridan, The Sales Lion, entitled: 50 Qualities of the Best Business Blogs in the World. I wanted to share several of the tips on his list here because SO many clients and people in my workshop audiences constantly ask,”What can I do to make my blog better?” Or, “I want to start a blog but don’t know what to do!” And after reading Marcus’s post, I felt many of you could benefit from the info. So, here are 15 of the 50 qualities he shared: 1. They answer the basic consumer questions first and foremost. 2. They don’t suffer from the curse of knowledge. 3. They don’t try to impress readers because they know that happens naturally with great teaching. 4. They don’t brag about themselves, their company, and why they’re so awesome. 5. They are willing to have a conversation below the post (in the comments section) or behind the scenes via email. 6. They don’t waste words, and if they can state it shorter, they do. 7. The owner/CEO of the company is involved and also is a blog contributor. 8. They include at least one image on every post. 9. They make it readable by using short paragraphs, bullets, headers, etc. 10. They include video as much as possible. 11. They address subjects no one else in their industry is willing to address. 12. If they see something wrong in their industry, they tactfully call-out the action, person, or company doing it. 13. They leverage as many employees as they can in the content curation process, and see every member of their staff as a “blog contributor.” 14. They don’t have a bunch of frivolous red tape, filters, and stupid management teams holding up every blog article that’s written. 15. They have thick skin and don’t back down as soon as someone doesn’t like what they have to say. To read the other 35 qualities he shared, simply click here! I hope that all you small business owners, speakers, authors, coaches, entertainers and consultants find this info helpful for improving your blogging efforts. If you’re going to take the time to have a blog, you should at least do your best to make your efforts effective! Cheers & Happy Marketing! Lisa Beyond a Press Release: Two More Strategies to Get Media InterviewsFebruary 05th, 2012Hi All! By writing and distributing Press Releases for myself, I have been interviewed by well-known media such as The New York Times, Wall Street Journal, U.S. News & World Report, and many others. And when you give them a great interview or sound bite, they come back to you. I have one reporter who has contacted me 3 different times in the past 6 months for 3 different articles she was writing. That is FREE publicity to the world! Press Releases can also prompt the media to ask you to write an article for them. Why? They perceive you as an “expert”! In a short period of time I was asked by BNET.com, WomenEntrepreneur.com, and PersonalBrandingBlog.com to write articles for them – all because they received a Press Release from me and it put me on their radar as a “go to” expert in my niche. But once you’ve crafted a newsworthy Press Release, and deployed it through a distribution service like PRWeb.com, what else can you do as a small business owner on a budget to get media interviews? Here are 2 strategies to consider: Spoon Feeding the Media Segment Ideas In addition to sending out “mass news” Press Releases, there is another strategy for getting publicity. I call it “spoon feeding” the media. The media loves it when you approach them with specific story ideas. This can be along the lines of topics like: “Is Your Career Suffering? 5 Unique Tips for Success”, or “Do You Struggle With Money? 3 Surefire Tips for Finding Financial Bliss”, or “Is Stress Ruining Your Life? 4 Proven Ways to Overcome It”. The key here is you’re doing the “thinking” for the Reporters, Editors, Producers, etc. They are always looking for ideas, and appreciate when they get some! So focus on topics that fit within your niche as a Coach, develop compelling topics that would be great interview topics for print, online, radio or TV, find several media outlets that cover stories related to your expertise and that reach your target audience, and pitch them your idea(s). This strategy has worked very well for me, personally, and my clients! And you can approach the media contacts via phone or email. But, and here’s a key point, whether you send them a Press Release or contact them with a specific topic idea, you need to follow-up. Sending them one email or leaving one voicemail message is typically not enough. Try 3-5 follow up attempts before you give up. Most members of the media are approached with many news stories and topic ideas daily, so being the “squeaky wheel” is often necessary. And even if they don’t jump on the first one you present, continue to the send them new ones. Eventually you will get their attention! Sharing Your News Through Social Media Once you have uploaded and deployed your Press Release through PRWeb.com or another online distribution service, the services create a web page for it with a unique url. So not only post your Press Release on your website but also be sure share the link to it with all of your Social Media channels: Facebook, Twitter, LinkedIn, MySpace, etc. You can also use the Press Release as a post for your blog. And, when you start to get media interviews, be sure to add the links to the articles or appearances on your website. Plus, share links to those, too, with your Social Media communities. Please note, it’s not only totally acceptable to toot your own horn by sharing these things, it is necessary for building your business and brand! OKAY! There is your crash course in how implementing effective PR strategies can benefit your business. Again, this is a key marketing tool for building brand awareness, positioning yourself as an expert (ie: personal branding), generating sales for events and products, attracting new clients, and landing speaking engagements. Being persistent and consistent with your PR efforts can bring you substantial returns…and prospects will be impressed by the media coverage you post on your website. It really will build your credibility as an expert in your field! Cheers & Happy Marketing! Lisa
Why Not Understanding Social Media Etiquette is Impacting Your EffortsJanuary 11th, 2012Hi All! Back in 2012 I wrote a blog post entitled “Do You Suffer from Social ‘Me’dia Syndrome?”. It was picked up by tons of other blogs and also led to my being asked to write variations of it for several online business communities and magazines. I bring this up because yesterday I spoke to a good friend of mine who was asking me about Social Media tips. After my chat with her I realized that it was a good time to revisit this topic in 2012. Why? Because MANY people are still clueless about proper Social Media etiquette! Here’s the deal…you have to participate to make it work for you. If you make it all “about you”, you’ve lost the entire essence of what Social Media is about! I find that many new clients who come to me are not getting much out of their Social Media and online marketing efforts because they’ve forgotten ONE little detail…they forgot about the word “social” in their Social Media strategy. Here are a few tips that will quickly illustrate my point: 1. Comment on other peoples’ blog posts. If you have a blog and want people to comment on your posts, you have to comment on OTHER peoples’ blog posts to start generating traffic to yours. It’s simple: If you read a blog post you like or have an opinion on, don’t just “keep it to yourself”. POST A COMMENT! 2. Retweet other peoples’ tweets: If you like a tweet from someone else, take a split second to click on the retweet button to share it with your followers. That’s why the retweet icon exists! To SHARE info with everyone and help cross-promote each other to help increase awareness for other people. It’s amazing how much more tweet-love and traffic you’ll get if you retweet, reply and comment on other peoples’ tweets. AGAIN…it’s part of being “social” in tweet-ville…and it’s part of Social Media etiquette! 3. Comment or Like other peoples’ posts on Facebook or in LinkedIn Groups: If you want more people to comment and/or click on the “like” button on your Fan Page or Profile posts, then do it more for other people! It takes less than one second to click “like” under someone’s post and sometimes just a couple of seconds to write a comment. Again, if you see a post that you like or find interesting, rather than just THINK to yourself, “That’s funny!” or “That’s cool!” or “That’s interesting!” or “That’s really helpful info!”, move your cursor up to the word “like” under it and simply click. Or type a short comment to acknowledge what that person posted! This may all sounds like common sense BUT it’s NOT common practice…which is why millions of social media hobbyists and small business owners are involved in Social Media but frustrated with it. They constantly just focus on posting stuff about THEM, their businesses, their products or events, their books, their families, their vacations, their kids, the songs they like, food they like to eat, etc., but they rarely take the time to acknowledge what other people post and share online. So…here’s my challenge to YOU: If any of this describes how YOU participate in the world of Social Media, make “improve my Social Media etiquette in 2012” one of YOUR resolutions in the new year! You’ll be pleased with the results and will truly be participating the way the world of Social Media was intended! Cheers & Happy Marketing! Lisa
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